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- Tasks: Execute strategic marketing campaigns and support Account-Based Marketing initiatives.
- Company: PTC is a leading software company transforming the physical and digital worlds.
- Benefits: Enjoy opportunities for growth, collaboration, and creative expression in a global team.
- Why this job: Join a dynamic team where your ideas matter and make a real impact.
- Qualifications: 3+ years in demand generation, strong project management, and excellent communication skills required.
- Other info: This is a full-time role with a focus on international markets.
The predicted salary is between 42000 - 84000 £ per year.
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singlePosition
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
As a Senior Specialist on the Arena Demand Generation team, you will play a key role in executing strategic marketing programs that drive pipeline and revenue growth across international markets. A major focus of this role will be supporting Account-Based Marketing (ABM) campaigns, where you’ll contribute ideas, help tailor tactics for target accounts, and ensure flawless execution.
Reporting to the Senior Manager of Demand Generation, you will collaborate closely with stakeholders across marketing, bringing creative ideas to life and ensuring campaigns are delivered effectively and on time.
Your Day-to-Day:
- Partner with the Senior Manager of Demand Generation on the research, planning, and execution of strategic marketing campaigns.
- Execute campaign tactics across channels to engage priority accounts.
- Contribute creative ideas and recommend new tactics to strengthen account engagement.
- Support the coordination of vendors, platforms, and tools used in marketing programs.
- Research and support the planning of events.
- Track and report on campaign performance, providing insights to improve execution.
- Collaborate cross-functionally to ensure programs are aligned, on time, and on budget.
- Plan and execute quarterly webinars, aligned with campaign themes.
What We’re Looking For:
- 3+ years of experience in demand generation or campaign execution, with exposure to ABM campaigns.
- Strong project management skills—you can manage multiple deliverables in a fast-paced environment.
- Excellent written and verbal communication skills.
- Creative thinker with an eye for detail and a drive to improve execution.
- A self-starter, motivated to learn and excited to roll up your sleeves.
#LI-DNI
Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here.\”
You can learn more about who we are, what we do, and what sets us apart by following us on social media. The #lifeatPTC experience is one that we’re proud to share and it just keeps getting better.
- Less than 2 years
- 2 – 4 years
- 4 – 8 years
- 8+ years
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\"notificationToolEnabled\": true}, #J-18808-Ljbffr
Demand Generation Senior Specialist employer: PTC
Contact Detail:
PTC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Senior Specialist
✨Tip Number 1
Familiarise yourself with Account-Based Marketing (ABM) strategies, as this role heavily focuses on executing ABM campaigns. Research successful ABM case studies and be ready to discuss how you can apply similar tactics in your potential role.
✨Tip Number 2
Showcase your project management skills by preparing examples of how you've successfully managed multiple marketing campaigns simultaneously. Be ready to explain your approach to prioritising tasks and ensuring timely delivery.
✨Tip Number 3
Engage with PTC's current marketing initiatives on social media or their website. This will not only give you insights into their brand voice but also provide you with talking points during interviews about how you can contribute to their ongoing projects.
✨Tip Number 4
Prepare to discuss your creative ideas for enhancing account engagement. Think about innovative tactics you've used in the past and how they could be adapted for PTC's target accounts, demonstrating your proactive mindset.
We think you need these skills to ace Demand Generation Senior Specialist
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and required skills for the Demand Generation Senior Specialist position. Tailor your application to highlight relevant experiences that align with these requirements.
Showcase Relevant Experience: In your CV and cover letter, emphasise your 3+ years of experience in demand generation or campaign execution. Provide specific examples of your involvement in ABM campaigns and how you contributed to their success.
Highlight Project Management Skills: Demonstrate your strong project management skills by detailing instances where you successfully managed multiple deliverables in a fast-paced environment. Use metrics to quantify your achievements where possible.
Craft a Compelling Cover Letter: Write a personalised cover letter that reflects your enthusiasm for the role and the company. Mention your creative thinking abilities and your motivation to learn, as these traits are valued by PTC.
How to prepare for a job interview at PTC
✨Showcase Your ABM Experience
Make sure to highlight your experience with Account-Based Marketing campaigns. Discuss specific examples where you've tailored tactics for target accounts and how those efforts contributed to pipeline growth.
✨Demonstrate Project Management Skills
Prepare to discuss how you've managed multiple deliverables in fast-paced environments. Share examples of how you prioritised tasks and ensured timely execution of marketing campaigns.
✨Bring Creative Ideas to the Table
As a creative thinker, be ready to share innovative ideas that could enhance account engagement. Think about new tactics you've implemented in past roles and how they improved campaign performance.
✨Communicate Effectively
Since excellent communication skills are crucial, practice articulating your thoughts clearly and concisely. Be prepared to discuss how you've collaborated with cross-functional teams to align marketing programmes.
