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- Tasks: Lead brand strategy and innovation for premium food and drink brands.
- Company: Join a rapidly growing international FMCG business with a strong market presence.
- Benefits: Enjoy an attractive salary, hybrid work options, and investment in your professional growth.
- Why this job: Make a real impact on exciting brands and shape their future direction.
- Qualifications: 3-5+ years in Consumer Brand Marketing, preferably in FMCG.
- Other info: This is a newly created role reporting directly to the Marketing Director.
The predicted salary is between 42000 - 84000 £ per year.
Our client is a rapidly growing international FMCG business with a track record of success and a portfolio of premium, innovation-led brands. Operating across two high-growth categories, their products are a favourite among discerning consumers across both Retail and C&I channels. Their commitment to consumer insight, quality and brand heritage has positioned them as a leader in the market. Backed by serious investment in NPD, brand strategy and marketing, they are primed for the next stage of ambitious growth — and this role sits at the heart of it.
This newly created position reports directly into the Marketing Director and is a matrix leadership role across all key marketing and innovation functions for a portfolio of standout brands.
Key Responsibilities:- Own the Brand Strategy – Lead the development and execution of brand plans, ensuring consumer and customer insight remains at the heart.
- Drive Brand Innovation – Deliver best-in-class NPD and EPD projects – in full, on time and on budget.
- Lead the Marketing Mix – Full ownership across ATL, BTL, shopper marketing and retail activation.
- Manage External Relationships – Work closely with agency partners and suppliers to deliver excellence.
- Budget Responsibility – Own and manage the annual brand marketing budget.
- Champion Insight – Use market data, consumer research and trends to identify opportunities for innovation and brand refresh.
- Cross-Functional Collaboration – Work with NPD, Sales and Category to drive cohesive brand execution.
- Project Involvement – Lead and support ad hoc strategic projects across the wider business.
Why Apply?
- Work on genuinely exciting brands with depth, heritage and premium positioning.
- Join a business with serious investment in marketing and NPD.
- Make a tangible impact – own and shape strategy, execution and innovation.
- Step into a highly visible, senior role within the marketing team.
Candidate Requirements:
- 3–5+ years’ experience in Consumer Brand Marketing at Brand Manager or SBM level.
- Background in FMCG – Food, Drink, Non-Food or Consumer Durables.
- Demonstrable experience in brand strategy, NPD and marketing activation.
- Strong commercial mindset with a passion for insight-led innovation.
- Collaborative, proactive and energised by pace and accountability.
- A true brand champion – passionate about premium brands and consumer engagement.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Strategy/Planning, and Advertising
Industries: Food and Beverage Manufacturing, Manufacturing, and Food and Beverage Retail
Senior Brand Manager - 12 Month FTC employer: PT Executive
Contact Detail:
PT Executive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - 12 Month FTC
✨Tip Number 1
Familiarise yourself with the latest trends in the FMCG sector, especially in premium food and drink. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the industry.
✨Tip Number 2
Network with professionals in the FMCG space, particularly those who have experience in brand management. Engaging with them can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of successful brand strategies or innovations you've led in previous roles. Being able to articulate your impact will set you apart from other candidates.
✨Tip Number 4
Research the company’s portfolio of brands and be ready to share your thoughts on their current marketing strategies. Showing that you’ve done your homework will impress the hiring team and highlight your enthusiasm for the role.
We think you need these skills to ace Senior Brand Manager - 12 Month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in consumer brand marketing, particularly in FMCG. Emphasise your achievements in brand strategy and innovation to align with the role's requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for premium brands and consumer engagement. Use specific examples from your past roles to demonstrate how you can contribute to the company's growth and brand strategy.
Highlight Relevant Skills: In your application, focus on skills that are crucial for the Senior Brand Manager role, such as project management, budget responsibility, and cross-functional collaboration. Make sure to provide concrete examples of how you've successfully applied these skills in previous positions.
Showcase Your Understanding of the Market: Demonstrate your knowledge of market trends and consumer insights in your application. Discuss how you have used data and research to drive brand innovation and strategy in your previous roles.
How to prepare for a job interview at PT Executive
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research the company's brands and their market positioning. Understand their heritage, values, and recent innovations. This will help you demonstrate your passion for the brand and show that you're aligned with their vision.
✨Showcase Your NPD Experience
Be prepared to discuss specific examples of new product development (NPD) projects you've led or contributed to. Highlight how you managed timelines, budgets, and cross-functional teams to deliver successful outcomes. This will illustrate your capability in driving brand innovation.
✨Emphasise Consumer Insight
Since the role focuses on consumer insight, come equipped with examples of how you've used market data and consumer research to inform brand strategy. Discuss any trends you've identified and how they influenced your marketing decisions, showcasing your analytical skills.
✨Prepare for Collaborative Scenarios
Given the cross-functional nature of the role, think of instances where you've successfully collaborated with other departments, such as sales or NPD. Be ready to discuss how you navigated challenges and ensured cohesive execution of brand strategies.
