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- Tasks: Lead the chilled food sales strategy and manage a £150 million customer base.
- Company: Join a leading player in the private label chilled food sector with ambitious growth plans.
- Benefits: Enjoy substantial resources, career advancement opportunities, and a dynamic work culture.
- Why this job: Shape the future of a critical business division while driving innovation and profitability.
- Qualifications: Senior commercial or sales leadership experience in chilled food is essential.
- Other info: This role offers a unique chance to influence major strategic decisions at board level.
The predicted salary is between 60000 - 90000 £ per year.
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Founder/Director: PT Executive. Independent FMCG Search & Selection Since 2004
RE- Location – This role will require high office contact in the North.
Candidates will needed to be based in North.
Sales Director- Retail | Private Label | FMCG | Foodservice | Strategy & Leadership
The Business
Our client is a leading force in the private label chilled food sector , operating across two core product categories where they already command significant market share with the UK’s major grocery retailers. Recently, they have also entered a third chilled category that is experiencing exceptional double-digit growth and is considered one of the most exciting areas of the market today.
Their three-year strategic ambition is to master the elusive balance of delivering outstanding quality alongside unbeatable value in their core ranges, while simultaneously pioneering new areas of food development that will create entirely new revenue streams. This next phase of growth is underpinned by substantial investment in both cutting-edge product development and advanced commercial and category solutions.
A critical differentiator for them is the calibre of their Commercial Leadership Team . This is where you could have a transformative impact.
The Role
As Sales Director , you will take full charge of managing and building the total Customer base which carries an RSV exceeding £150 million. You will work cross-functionally and collaboratively, both inside the organisation and externally with key retail partners, to drive a powerful growth agenda that directly shapes and maximises the EBIT performance of the UK business.
Your remit will include owning and driving a change agenda , embedding fresh ways of working and creating a step-change in how the business operates and partners with its customers. Your vision will extend well beyond the immediate horizon. In the short term, you will set ambitious goals two years out, while simultaneously shaping a strategic blueprint looking five years ahead. This will provide an intellectual and commercial stretch unlike anything you have encountered in your career to date.
Working closely with the UK Managing Director, the Head of Category, and your fellow senior leadership colleagues, your plans will form the commercial and category compass by which the business sets its future direction.
Core Responsibilities
Develop and lead the strategic vision for the total chilled portfolio, securing the buy-in of key stakeholders including the Group Executive, the wider employee base, and the board.
Inspire, lead, and elevate a first-class Commercial Team , delivering exceptional service levels and creating clear competitive separation within the major retailer channel.
Actively contribute at board level , shaping the broader strategic agenda, driving operational effectiveness, and maximising profitability across the business.
Provide a compelling vision to key customers and suppliers , building deep strategic partnerships that protect and grow existing business while securing new wins.
Refine and implement the business strategy , ensuring it unlocks sustainable category growth and delivers on stretching sales, volume, and profit objectives. The board has set an expectation to achieve approximately 40 percent growth over the next four to five years.
Develop and execute a commercial strategy that positions the UK business as a modern, innovative private label powerhouse, building substantial equity and future-proofing market leadership.
Identify and define growth categories and consumer need states , then lead the origination and delivery of innovation that fully capitalises on these opportunities.
Coach, develop, and empower a high-performing commercial and support team , fostering an entrepreneurial spirit and embedding a dynamic performance culture across the organisation.
Why Apply
️ Operate as Sales Director at the helm of one of the most strategically critical divisions in the business, directly shaping future growth and profitability
️ Own a multi-million-pound Retail Business Unit, delivering the vision and performance that sets the benchmark for the entire organisation
️ Work alongside a high-calibre Executive Board, influencing major investment decisions, innovation agendas, and long-range strategic priorities
️ Be part of a business with substantial resources and clear ambition, committed to building long-term category leadership and brand equity in private label
️ Stretch yourself intellectually and commercially, with both near-term and long-horizon goals that will challenge and accelerate your development
️ Build a platform for significant career advancement, with a clear pathway to broader commercial board roles or future GM and MD opportunities
Candidate Requirements
You will already be operating in a senior commercial or sales leadership role within chilled food , ideally at Sales Director or Head of Sales level. However, the client is open to outstanding individuals who are currently at Business Unit Director level, provided you are clearly outperforming your peer group and ready to embrace the most significant challenge of your career to date.
You will combine a genuine passion for food with exceptional relationship-building skills , enabling you to operate as a trusted partner to both customers and internal stakeholders.
You will bring strategic vision, commercial depth, and the leadership capability required to thrive in one of the most critical roles on the Executive Board.
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
-
Job function
Sales and Business Development
-
Industries
Food and Beverage Services, Food and Beverage Manufacturing, and Manufacturing
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Sales Director employer: PT Executive
Contact Detail:
PT Executive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director
✨Tip Number 1
Network strategically within the FMCG sector, especially with professionals who have experience in chilled food. Attend industry events and engage on platforms like LinkedIn to connect with key players and gain insights into the market.
✨Tip Number 2
Research the company's recent developments and their strategic ambitions. Understanding their growth areas and challenges will allow you to tailor your discussions and demonstrate how your vision aligns with their goals.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully driven change in previous roles. Highlight specific examples where you've inspired teams and achieved significant results in sales or commercial strategy.
✨Tip Number 4
Familiarise yourself with the competitive landscape of private label products in the UK. Being able to articulate your understanding of market trends and consumer needs will position you as a knowledgeable candidate ready to take on the Sales Director role.
We think you need these skills to ace Sales Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales leadership, particularly within the chilled food sector. Use specific metrics to demonstrate your achievements, such as revenue growth or market share increases.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the food industry and your strategic vision for the role. Mention how your leadership style aligns with the company's goals and how you can contribute to their ambitious growth plans.
Showcase Your Leadership Skills: Provide examples of how you've successfully led teams and driven change in previous roles. Highlight your ability to inspire and develop high-performing teams, as this is crucial for the Sales Director position.
Research the Company: Familiarise yourself with the company's products, market position, and recent developments. This knowledge will help you tailor your application and demonstrate your genuine interest in the role during the interview process.
How to prepare for a job interview at PT Executive
✨Research the Company
Before your interview, make sure to thoroughly research the company and its position in the chilled food sector. Understand their product categories, recent growth areas, and strategic ambitions. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Leadership Skills
As a Sales Director, you'll need to inspire and lead a high-performing team. Prepare examples of how you've successfully led teams in the past, focusing on your ability to drive change and foster a dynamic performance culture. Highlight your experience in building strategic partnerships with customers and suppliers.
✨Prepare for Strategic Discussions
Expect to engage in discussions about long-term strategies and commercial goals during the interview. Be ready to share your vision for the chilled portfolio and how you would approach achieving ambitious growth targets. Think about innovative ideas that could help the company stay ahead in the market.
✨Demonstrate Relationship-Building Skills
Strong relationship-building skills are crucial for this role. Prepare to discuss how you've developed trust with key stakeholders in previous positions. Share specific examples of how you've navigated complex relationships to achieve business objectives, as this will be vital for securing buy-in from both internal and external partners.
