At a Glance
- Tasks: Lead marketing strategies to boost membership and customer engagement.
- Company: Psycle, a dynamic brand focused on growth and innovation.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape the future.
- Other info: Join a passionate team and work closely with the CEO and leadership.
- Why this job: Be at the forefront of a brand transformation and make a real impact.
- Qualifications: 8+ years in marketing with experience in premium consumer brands.
The predicted salary is between 70000 - 100000 £ per year.
Psycle is entering an important next stage of growth. We are launching a new website, introducing our first app and placing much greater emphasis on membership, retention, CRM and customer lifetime value. We now need an exceptional Marketing Director to lead the entire marketing function. This is not a traditional brand role nor is it a narrow performance-marketing position. We are looking for someone who combines strong premium brand judgement with deep commercial and digital expertise.
The role will include:
- Growing membership, retention, frequency and customer lifetime value
- Improving conversion from registration to first purchase and first to second purchase
- Owning the commercial performance of our website and app
- Setting the strategy and targets for CRM, segmentation and lifecycle marketing
- Building clear reporting across acquisition cost, channel performance, conversion and ROI
- Leading our brand, digital, social, community and campaign teams
- Reporting directly to the CEO and working closely with the leadership team and Board
The right person is likely to have 8+ years experience, come from a premium, multi-site consumer business and will have strong experience in membership, subscription, loyalty or repeat-purchase models and have led teams of 4+ people. Relevant sectors could include fitness, hospitality, leisure, beauty, wellness or retail. This is a genuine opportunity to shape the complete marketing function and build the customer growth capability required for Psycle's next chapter.
Marketing Director employer: Psycle
Psycle is an exceptional employer that fosters a dynamic and entrepreneurial work culture, perfect for those looking to make a significant impact in the fitness industry. With a commitment to employee growth and development, we offer opportunities to shape our finance function while enjoying the benefits of working in a vibrant London environment. Join us to be part of a mission-driven team that values innovation, collaboration, and personal well-being.
