At a Glance
- Tasks: Create engaging website content and manage digital advertising strategies.
- Company: Join a passionate team supporting those affected by PSP and CBD.
- Benefits: Enjoy 28 days annual leave, hybrid working, and a competitive salary.
- Other info: Opportunity to work with a small, dynamic team and contribute to meaningful projects.
- Why this job: Make a real impact while developing your digital skills in a supportive environment.
- Qualifications: Experience in website management and knowledge of SEO and digital advertising is essential.
The predicted salary is between 24000 - 36000 £ per year.
We are currently looking for a Communications and Website Officer to join our small, busy Communications Team. We are seeking an individual who is passionate about creating engaging and accessible website content, utilising digital tools such as SEO, PPC and social media advertising to expand the reach of our support and awareness of PSP & CBD.
In this varied and hands-on role, you will support the execution of our communications strategy across our website and digital advertising platforms. Working closely with the Communications Manager, you will plan and manage content updates on our website, creating compelling and accessible content that brings our work to life. You will also lead our digital advertising using SEO, PPC and Paid-For Social Media techniques, ensuring adverts align with on and offline content.
This role is ideal for someone with experience in using CMS platforms (Wordpress or similar), and confident using tools like CRM, SEO, PPC, and performance analytics.
Job Purpose
To lead and manage PSPA's website and digital optimisation, ensuring effective online presence and support for people affected by Progressive Supranuclear Palsy (PSP) and Corticobasal Degeneration (CBD).
Salary: £28,560 per annum
Contract type: Full time, permanent
Annual Leave: 28 days (plus bank holidays)
Hybrid working: A minimum of one day a week in the office in Milton Keynes, the remainder working from home
Key Responsibilities
- Website Development
- Manage content planning and delivery for the PSPA website
- Monitor and evaluate website performance using Google Analytics
- Oversee plug-in management and review
- Conduct accessibility reviews and implement action plans
- Work with the website suppliers to deliver a high quality accessible website
- Support internal teams in website development projects
- Develop website editing guidelines and train colleagues
- Digital Optimisation
- Monitor and implement SEO strategies aligned with annual communications priorities
- Manage Google Ads campaigns
- Oversee social media advertising initiatives
- Provide support for digital fundraising efforts
- Resource Management
- Support the development of digital resources and ensure proper uploading
- Digital Support
- Provide event and social media support
- Ensure social media and newsletter cover during holiday periods
- Manage and update the media library, including categorisation
- Edit photos and graphics using Photoshop
Person Specification
Essential Criteria:
- Proven experience in website management
- Strong knowledge of SEO, Google Analytics, and digital advertising platforms
- Excellent content creation and editing skills
- Strong project management and organisational skills
- Commitment to equality, diversity and inclusion
- Excellent communication and interpersonal skills
- Ability to work collaboratively with internal teams and external suppliers
Desirable Criteria:
- Experience of using design software
- Experience in accessibility compliance for websites
- Experience in the charity sector
- Knowledge of digital fundraising strategies
Communications and Website Officer in Whitchurch employer: PSPA
At PSPA, we pride ourselves on being an excellent employer that values creativity and collaboration within our small, dedicated Communications Team. With a commitment to employee growth, we offer opportunities for professional development alongside a supportive work culture that prioritises work-life balance through hybrid working arrangements. Join us in Milton Keynes, where your contributions will directly impact the lives of those affected by Progressive Supranuclear Palsy and Corticobasal Degeneration, all while enjoying generous annual leave and a fulfilling mission-driven environment.
StudySmarter Expert Advice🤫
We think this is how you could land Communications and Website Officer in Whitchurch
✨Tip Number 1
Familiarise yourself with the latest trends in SEO and digital advertising. Understanding how to effectively use these tools will not only enhance your application but also demonstrate your commitment to driving online engagement for PSPA.
✨Tip Number 2
Showcase your experience with CMS platforms like WordPress by preparing a portfolio of websites you've managed or contributed to. This will give us a clear idea of your skills and how you can bring value to our team.
✨Tip Number 3
Network with professionals in the charity sector, especially those involved in digital communications. Engaging with others in the field can provide insights and potentially valuable connections that may help you stand out during the selection process.
✨Tip Number 4
Prepare to discuss your approach to creating accessible content. Given the importance of accessibility in this role, being able to articulate your strategies and past experiences will show us that you're the right fit for our mission.
We think you need these skills to ace Communications and Website Officer in Whitchurch
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in website management, SEO, and digital advertising. Use specific examples that demonstrate your skills in content creation and project management.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for creating engaging website content. Mention your familiarity with CMS platforms like WordPress and your experience with tools such as Google Analytics and PPC.
Showcase Your Digital Skills:In your application, emphasise your knowledge of digital optimisation strategies. Provide examples of how you've successfully managed Google Ads campaigns or improved website performance through SEO.
Highlight Collaboration Experience:Since the role involves working closely with internal teams, mention any previous experiences where you collaborated with others on projects. This will demonstrate your ability to work effectively within a team environment.
How to prepare for a job interview at PSPA
✨Showcase Your Digital Skills
Make sure to highlight your experience with CMS platforms, SEO, PPC, and Google Analytics during the interview. Be prepared to discuss specific projects where you've successfully implemented these tools to enhance website performance.
✨Prepare Engaging Content Examples
Bring along examples of compelling content you've created in the past. This could include website copy, social media posts, or digital advertising campaigns. Demonstrating your ability to create engaging and accessible content will be key.
✨Understand Their Mission
Familiarise yourself with the PSPA's mission and the impact of Progressive Supranuclear Palsy (PSP) and Corticobasal Degeneration (CBD). Showing genuine passion for their cause will resonate well with the interviewers.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the team dynamics. Inquiring about their current digital strategies or upcoming projects shows your interest and helps you gauge if the position is the right fit for you.
