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- Tasks: Identify and convert prospects into long-term partners while driving business growth.
- Company: Award-winning direct marketing agency with over 30 years of expertise.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Opportunity to represent the brand at industry events and collaborate with senior leadership.
- Why this job: Join a passionate team and make a real impact in the marketing industry.
- Qualifications: 5+ years in B2B sales, strong communication skills, and a tenacious approach to prospecting.
The predicted salary is between 50000 - 65000 £ per year.
Department: New Business
Reporting to: Managing Director
Location: London Spittlefields - 3 days
About PSE
At PSE, we help brands make print perform. With over 30 years of expertise, we are an award-winning direct marketing agency that blends data led insight, creative strategy, and world class print production. We work with some of the UK’s fastest-growing brands to deliver measurable results through Direct Mail, Door Drops, and Strategic Print Management.
Objective of Role
We are looking for a high-energy, results-oriented New Business Development Manager to join our team. Your mission is simple: identify, engage, and convert high-potential prospects into long-term PSE partners. You will play a key role in raising our profile and positioning our agency as the go-to partner for direct mail/print marketing solutions, working closely with the senior leadership team and your existing contacts to deliver ambitious growth targets.
Job Role & Responsibilities
- Pipeline Generation: The priority of this role is to proactively identify and prospect new business opportunities within key sectors (Retail, Home Services, Finance, FMCG, etc.).
- CRM Management: Maintain a clean and active sales pipeline, providing regular reporting on KPIs, lead conversion, and revenue forecasts.
- Build strong relationships with senior decision-makers, marketing leaders, and procurement teams at prospect businesses with regular meeting check-ins to ensure conversations are maintained and progressing.
- Strategic Networking: Represent PSE at industry events and networking forums, acting as a brand ambassador for our agency.
- Consultative Selling: Understand a prospect’s marketing and print challenges and present PSE’s offline solutions (Direct Mail, Door Drops, Inserts) as a high-performing alternative or supplement to digital channels.
- Pitch Leadership: Lead the end-to-end FIRST sale process, from lead development, initial discovery calls to delivering high-impact pitches and closing deals.
- Collaboration: Work closely with our CEO & Strategy teams to build bespoke "proof of concept" proposals that demonstrate our capabilities and our ability to deliver the right results for our clients.
- On-board new clients: Successfully on-board new clients, taking them from pitch to 1st order using our kaizen on-boarding process, before passing them over to Account Management team for future management.
KPI’s
- New business clients (number/value v. budget/profit) (1st order)
- Take up of PSE agency services.
Although not responsible for client retention it is important that we acquire the right clients that recognise the importance of the print channel in their marketing mix and will continue with 2nd/3rd orders.
What does success look like
- Onboarding of at least 15 good quality clients per annum, who are highly likely to continue using print marketing after their initial order.
- A pipeline of prospects who you are regularly in discussions with.
- New clients on-boarded successfully and high client satisfaction.
Key Attributes: Skills & Experience
- Experience: 5+ years of experience in a B2B New Business/Sales role, ideally within a marketing agency, media sales, or the print/mail industry.
- Tenacious Prospector: You are comfortable with cold outreach, LinkedIn social selling, and "opening doors" that others find closed.
- A knowledge of direct mail or integrated marketing and ROI-driven marketing.
- Excellent consultative selling and negotiation skills.
- Exceptional communication and presentation abilities.
- Entrepreneurial mindset with the ability to work independently and as part of a leadership team.
New Business Development Manager in London employer: PSE
Contact Detail:
PSE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land New Business Development Manager in London
✨Tip Number 1
Get your networking game on! Attend industry events and forums where you can meet potential clients face-to-face. Remember, it's all about building relationships, so don’t be shy to introduce yourself and chat about how PSE can help them with their print marketing needs.
✨Tip Number 2
Leverage LinkedIn like a pro! Connect with decision-makers in your target sectors and engage with their content. Share insights about the benefits of direct mail and how it complements digital strategies – this will position you as a knowledgeable resource and keep you top of mind.
✨Tip Number 3
Be proactive in your outreach! Don’t wait for leads to come to you; identify high-potential prospects and reach out directly. Use your consultative selling skills to understand their challenges and present tailored solutions that showcase PSE’s strengths.
✨Tip Number 4
Keep your CRM up to date! Regularly track your interactions and follow-ups with prospects. This not only helps you stay organised but also allows you to provide accurate reports on your pipeline and KPIs, which is crucial for demonstrating your impact to the team.
We think you need these skills to ace New Business Development Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the New Business Development Manager role. Highlight your experience in B2B sales and any relevant achievements that showcase your ability to generate new business. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about direct mail and print marketing. Share specific examples of how you've successfully engaged prospects in the past. We love a good story!
Showcase Your Networking Skills: Since networking is key in this role, mention any industry events or forums you've attended. Talk about how you've built relationships with decision-makers. We want to know how you can represent PSE as a brand ambassador!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at PSE!
How to prepare for a job interview at PSE
✨Know Your Stuff
Before the interview, dive deep into PSE's services and recent projects. Familiarise yourself with their approach to direct mail and print marketing. This will not only show your genuine interest but also help you discuss how your experience aligns with their needs.
✨Showcase Your Networking Skills
Since this role involves strategic networking, prepare examples of how you've successfully built relationships in previous roles. Be ready to discuss specific instances where your networking led to new business opportunities or partnerships.
✨Prepare for Consultative Selling
Brush up on consultative selling techniques. Think about how you can identify a prospect's challenges and present tailored solutions. Practising your pitch will help you articulate how PSE’s offerings can solve real-world problems for potential clients.
✨Demonstrate Your Tenacity
This role requires a tenacious approach to prospecting. Be prepared to share stories of how you've overcome obstacles in sales or business development. Highlight your cold outreach strategies and any successful outcomes from those efforts to showcase your determination.