At a Glance
- Tasks: Lead innovative customer engagement strategies and enhance user experiences.
- Company: Dynamic iGaming company focused on customer loyalty and retention.
- Benefits: Competitive salary, leadership opportunities, and a culture of innovation.
- Other info: Join a high-performing team and drive impactful marketing initiatives.
- Why this job: Shape the future of customer engagement in a fast-paced industry.
- Qualifications: 12+ years in CRM, strong leadership skills, and a customer-centric mindset.
The predicted salary is between 80000 - 100000 € per year.
An experienced and strategic CRM leader is sought for the role of Director of Customer Engagement. This position plays a critical role in shaping and executing customer engagement strategies, enhancing customer experiences, and driving long-term loyalty and retention. The successful candidate will bring innovative thinking, strong leadership, and deep industry expertise to elevate customer lifecycle management and support continued business growth.
Key Responsibilities
- Develop and implement comprehensive customer engagement and retention strategies
- Align CRM initiatives with broader business objectives and marketing plans
- Oversee daily customer engagement operations, ensuring data accuracy and system efficiency
- Lead the selection, implementation, and optimization of CRM tools and technologies
- Manage and optimize the full customer lifecycle, including acquisition, activation, retention, and reactivation
- Ensure the CRM ecosystem supports an effective and scalable sales funnel
- Plan and execute multi-channel marketing campaigns (email, SMS, push notifications, etc.)
- Design personalized communication strategies to improve customer experience and engagement
- Support and oversee customer acquisition initiatives and promotional campaigns
- Analyse customer data to identify trends, insights, and growth opportunities
- Monitor and report on key performance metrics, including conversion rates and campaign effectiveness
- Collaborate cross-functionally with marketing, sales, customer service, and technical teams
- Ensure seamless integration between CRM systems and other business platforms
- Lead, mentor, and scale a high-performing team of customer engagement professionals
- Foster a culture of innovation, accountability, and continuous improvement
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred)
- 12+ years of experience in CRM or customer engagement roles
- 7+ years of experience within the iGaming industry
- Proven track record in a senior CRM leadership role (e.g., Director, Head, or VP level)
- Experience managing large teams (100+ employees)
- Strong background in customer acquisition and lifecycle marketing strategies
- In-depth knowledge of CRM systems and customer touchpoints (email, SMS, push notifications, etc.)
- Solid technical understanding of CRM platforms and analytics tools
- Strong analytical, problem-solving, and data-driven decision-making skills
- Excellent leadership, communication, and interpersonal abilities
- Proficiency with data analysis and reporting tools (e.g., Excel, SQL, Tableau)
- Ability to manage complex marketing projects end-to-end
- Customer-centric mindset with a focus on improving user experience
Director of Customer Engagement (CRM) in London employer: psd group
As a leading player in the iGaming industry, our company offers an exceptional work environment that fosters innovation and collaboration. We prioritise employee growth through continuous training and development opportunities, ensuring that our team members thrive in their careers. Located in a vibrant area, we provide a dynamic culture that values creativity and customer-centricity, making us an attractive employer for those seeking meaningful and rewarding roles.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Customer Engagement (CRM) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the iGaming industry and let them know you're on the hunt for a Director of Customer Engagement role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, be ready to discuss your innovative CRM strategies and how you've driven customer loyalty in the past. Bring real examples to the table to make your case even stronger.
✨Tip Number 3
Don’t just apply anywhere—apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly shows your enthusiasm for joining our team. Plus, it makes it easier for us to spot your application!
✨Tip Number 4
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used analytics tools like SQL or Tableau to drive customer engagement. This will show that you’re not just a people person but also a data-driven decision-maker!
We think you need these skills to ace Director of Customer Engagement (CRM) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Director of Customer Engagement. Highlight your experience in CRM and customer engagement, especially within the iGaming industry. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer engagement and how your innovative thinking can elevate our strategies. Keep it engaging and personal – we love a good story!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven customer loyalty and retention in previous roles. Numbers speak volumes, and we want to see yours!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at psd group
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM tools and technologies. Familiarise yourself with how they can enhance customer engagement and retention strategies. Be ready to discuss specific examples of how you've used these tools effectively in your previous roles.
✨Showcase Your Leadership Skills
As a Director, strong leadership is key. Prepare to share experiences where you’ve successfully led large teams, especially in the iGaming industry. Highlight how you fostered a culture of innovation and accountability within your team.
✨Data-Driven Decision Making
Be prepared to discuss how you analyse customer data to identify trends and insights. Bring examples of how your data-driven approach has led to successful marketing campaigns or improved customer experiences in the past.
✨Align with Business Objectives
Understand the company’s broader business goals and be ready to explain how your CRM initiatives can align with these objectives. Show that you can think strategically about customer engagement and how it drives overall business growth.
