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- Tasks: Lead innovative customer engagement strategies and enhance user experiences.
- Company: Dynamic iGaming company focused on customer loyalty and retention.
- Benefits: Competitive salary, leadership opportunities, and a culture of innovation.
- Other info: Join a high-performing team and drive impactful marketing initiatives.
- Why this job: Shape the future of customer engagement in a fast-paced industry.
- Qualifications: 12+ years in CRM roles, strong leadership, and analytical skills.
The predicted salary is between 80000 - 120000 ÂŁ per year.
An experienced and strategic CRM leader is sought for the role of Director of Customer Engagement. This position plays a critical role in shaping and executing customer engagement strategies, enhancing customer experiences, and driving long-term loyalty and retention. The successful candidate will bring innovative thinking, strong leadership, and deep industry expertise to elevate customer lifecycle management and support continued business growth.
Key Responsibilities
- Develop and implement comprehensive customer engagement and retention strategies
- Align CRM initiatives with broader business objectives and marketing plans
- Oversee daily customer engagement operations, ensuring data accuracy and system efficiency
- Lead the selection, implementation, and optimization of CRM tools and technologies
- Manage and optimize the full customer lifecycle, including acquisition, activation, retention, and reactivation
- Ensure the CRM ecosystem supports an effective and scalable sales funnel
- Plan and execute multi‑channel marketing campaigns (email, SMS, push notifications, etc.)
- Design personalized communication strategies to improve customer experience and engagement
- Support and oversee customer acquisition initiatives and promotional campaigns
- Analyse customer data to identify trends, insights, and growth opportunities
- Monitor and report on key performance metrics, including conversion rates and campaign effectiveness
- Collaborate cross‑functionally with marketing, sales, customer service, and technical teams
- Ensure seamless integration between CRM systems and other business platforms
- Lead, mentor, and scale a high‑performing team of customer engagement professionals
- Foster a culture of innovation, accountability, and continuous improvement
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred)
- 12+ years of experience in CRM or customer engagement roles
- 7+ years of experience within the iGaming industry
- Proven track record in a senior CRM leadership role (e.g., Director, Head, or VP level)
- Experience managing large teams (100+ employees)
- Strong background in customer acquisition and lifecycle marketing strategies
- In‑depth knowledge of CRM systems and customer touchpoints (email, SMS, push notifications, etc.)
- Solid technical understanding of CRM platforms and analytics tools
- Strong analytical, problem‑solving, and data‑driven decision‑making skills
- Excellent leadership, communication, and interpersonal abilities
- Proficiency with data analysis and reporting tools (e.g., Excel, SQL, Tableau)
- Ability to manage complex marketing projects end‑to‑end
- Customer‑centric mindset with a focus on improving user experience
- Fluent in English
Director - Customer Engagement (CRM) employer: psd group
Contact Detail:
psd group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director - Customer Engagement (CRM)
✨Tip Number 1
Network like a pro! Reach out to your connections in the iGaming industry and let them know you're on the hunt for a Director of Customer Engagement role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, be ready to discuss your innovative CRM strategies and how you've driven customer loyalty in the past. Bring real examples to the table to make your case even stronger.
✨Tip Number 3
Don’t forget to follow up! After interviews or networking events, shoot a quick thank-you email to express your appreciation. It keeps you fresh in their minds and shows that you’re genuinely interested in the role.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for someone with your skills. Plus, applying directly gives you a better shot at getting noticed by the hiring team. So, what are you waiting for?
We think you need these skills to ace Director - Customer Engagement (CRM)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Director - Customer Engagement. Highlight your experience in CRM and customer engagement, especially within the iGaming industry. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer engagement and how your innovative thinking can elevate our strategies. Keep it engaging and personal – we love a good story!
Showcase Your Leadership Skills: As a senior leader, we want to know how you've managed teams and driven results. Share specific examples of how you've led successful CRM initiatives or marketing campaigns. Numbers and outcomes speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at psd group
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in the latest CRM tools and technologies. Familiarise yourself with how these systems can enhance customer engagement and retention. Be ready to discuss specific examples of how you've used CRM platforms to drive results in your previous roles.
✨Showcase Your Leadership Skills
As a Director, strong leadership is key. Prepare to share experiences where you’ve successfully led large teams, especially in the iGaming industry. Highlight your approach to mentoring and developing talent, as well as how you foster a culture of innovation and accountability within your team.
✨Data-Driven Decision Making
Brush up on your analytical skills! Be prepared to discuss how you’ve used data to identify trends and inform your customer engagement strategies. Bring examples of key performance metrics you’ve monitored and how they influenced your decision-making process.
✨Align with Business Objectives
Understand the company’s broader business goals and be ready to explain how your CRM initiatives can align with these objectives. Think about how you can contribute to their marketing plans and overall growth strategy, and come armed with ideas for multi-channel campaigns that could enhance customer experiences.