At a Glance
- Tasks: Own and optimise email and SMS customer journeys to enhance customer experience.
- Company: Purpose-led financial services business making a genuine social impact.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on compliance and commercial success.
- Why this job: Join a mission-driven team and make a real difference in customer engagement.
- Qualifications: Experience in CRM, lifecycle marketing, and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
We're recruiting a CRM Marketing Manager for a growing, purpose-led financial services business that combines commercial success with a genuine social impact. This is a fantastic opportunity for an experienced CRM professional to take ownership of email and SMS customer journeys, using data, insight and automation to improve customer experience and drive conversion.
What You'll Be Doing:
- Own and optimise email and SMS customer journeys.
- Build and manage automated campaigns and workflows.
- Drive performance against funded loan and conversion targets.
- Analyse campaign performance and identify opportunities for improvement.
- Deliver audience segmentation, testing and personalisation strategies.
- Work closely with Marketing, Sales and Compliance teams.
- Ensure all CRM activity remains customer-focused, compliant and commercially effective.
What We're Looking for:
- Proven CRM, lifecycle marketing or marketing automation experience.
- Strong email and SMS campaign management skills.
- Experience with customer journey design and segmentation.
- A data-driven approach with strong reporting and analytical skills.
- Experience in a regulated environment would be advantageous.
- Commercial mindset and a focus on delivering measurable outcomes.
CRM Marketing Manager employer: Psd Group - London
Join a purpose-led financial services business that not only prioritises commercial success but also makes a genuine social impact. As a CRM Marketing Manager, you'll thrive in a collaborative work culture that values innovation and employee growth, offering you the chance to take ownership of customer journeys while benefiting from a supportive environment that encourages professional development and meaningful contributions.
