At M&G, our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions.
Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions.
Through telling it like it is, owning it now and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.
We will consider flexible working arrangements for any of our roles and offer workplace adjustments to ensure you have the support you need to succeed in your role.
The Role: Campaign Planner
Great campaigns need more than a great idea. They need a plan that makes it happen.
The brief is agreed. The creative direction is taking shape. But turning it into a coordinated campaign, with every contributor, milestone and dependency moving in the right order?
That takes someone who can see the full delivery picture and keep every part connected. Someone who brings clarity to complexity. Who spots the gap before it becomes a problem. Who knows what needs to happen, who needs to be involved and what could knock the plan off course.
Sound like you?
At M&G, we're looking for a Campaign Planner to help turn ambitious campaign ideas into coordinated, deliverable plans. You'll provide the structure, pace and visibility that help teams do their best work, from the point the brief is agreed through to delivery, optimisation and learning.
See the whole plan. Keep every part moving.
Working closely with the Campaign Lead, you'll translate an agreed brief and creative direction into a clear, sequenced campaign plan.
You'll bring together inputs from insight, editorial, creative, digital, data, production and compliance, turning individual workstreams into one connected delivery schedule. You'll map the milestones, resources, budget, handovers and dependencies that allow the campaign to move forward with confidence.
You'll maintain a clear view of progress and plan health, keeping timelines, risks, issues, decisions and resource requirements current. When something is beginning to move off track, you'll identify it early, work with the right people to resolve it and elevate where a wider decision is needed.
You'll also manage the scheduling and trafficking of content and assets into production and distribution. Throughout delivery, you'll maintain version control and a clear audit trail of changes, approvals and sign-offs.
Good with detail. Even better at making it useful.
This is not about maintaining a plan for the sake of it. The plan needs to help people make decisions, understand priorities and deliver better work.
You'll coordinate working-level campaign check-ins, track progress and help unblock day-to-day delivery issues. You'll make sure handovers between teams are clear and timely, closing the gaps that can leave activity disconnected or create unnecessary rework.
You'll provide the Campaign Lead with an accurate, up-to-date view of delivery, enabling them to manage senior stakeholders and make informed decisions without having to chase the operational detail.
When you're supporting more than one campaign, you'll balance competing demands and resequence activity in line with the agreed priorities.
What you’ll bring
To be considered for this role, you’ll need to be able to demonstrate:
- Proven experience supporting or managing the operational delivery of integrated, multi-channel marketing campaigns.
- Strong project or campaign-planning experience, including building and maintaining detailed, multi-workstream delivery plans.
- Experience coordinating cross-functional teams and contributors against shared milestones, dependencies and deadlines.
- Strong organisational skills, with the ability to manage multiple priorities and maintain accuracy in a fast-moving environment.
- Experience identifying and tracking risks, issues, dependencies and decisions, with the judgement to resolve delivery issues or elevate them appropriately.
- Experience tracking campaign budgets, resources or delivery forecasts and identifying emerging variances.
- Clear and practical communication skills, with the ability to translate strategic direction into defined actions, responsibilities and timelines.
- Experience operating in a regulated or strongly brand-governed sector, and working within brand, compliance and approval requirements.
You’ll also bring sound judgement, attention to detail and a constructive approach to working with others. You’ll be comfortable asking the right questions, holding people to an agreed plan and raising delivery risks early and factually.
Useful, but not essential
Financial or professional services experience would be an advantage, but it is not essential. We welcome relevant experience from other regulated
Campaign Planner in Stirling employer: Prudential UK Services
M&G is an exceptional employer that prioritises employee wellbeing and professional growth, offering a generous benefits package including a valuable pension scheme, extensive annual leave, and comprehensive family support policies. With a commitment to inclusivity and flexibility, M&G fosters a collaborative work culture where employees can thrive and contribute meaningfully to the company's long-standing legacy in asset management and insurance. Located in a dynamic environment, this role as a Reporting Development Analyst provides the opportunity to engage with diverse teams and enhance financial reporting processes while enjoying a supportive workplace.
