Marketing Transformation Lead (18 mth FTC) in Edinburgh

Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions.

Marketing at M&G Life plays a critical role in delivering growth and strategic impact across all business P&L categories. As the function evolves, we are accelerating a significant transformation to modernise how marketing operates, delivers value and scales in a regulated environment. The Marketing Transformation Lead will orchestrate this change across the Marketing function. This role is accountable for shaping and driving an integrated transformation spanning operating model, processes, MarTech and AI‑enabled ways of working.

This is a senior individual contributor role with no direct line management. Success comes through influence, structure and credibility - aligning leaders, mobilising multi‑disciplinary teams, and creating the conditions for faster, higher‑quality and compliant marketing delivery. The role reports to the Head of Digital Experience & Channels and is closely aligned to strategic change across M&G Life.

• Transformation Leadership
  • Own and deliver the end‑to‑end Marketing Transformation roadmap, translating strategic priorities into a clear, sequenced plan from strategy through to delivery.
  • Establish and maintain outcome‑led benefits tracking across speed, quality, compliance and customer outcomes.
  • Put in place robust transformation governance, including decision rights, steering cadence, delivery checkpoints and RAID management.
• Operating Model & Ways of Working
  • Design and embed a practical marketing operating model that clarifies ownership, RACI and interfaces across Marketing, Technology and Risk.
  • Standardise ways of working through consistent intake, triage, prioritisation, sprint/release cadence, ceremonies, templates and playbooks.
• Process Transformation
  • Diagnose friction points across marketing delivery (e.g. approvals, unclear ownership, manual steps, tool misuse).
  • Redesign priority workflows such as brief‑to‑live, asset lifecycle, campaign build and measurement.
  • Implement SOPs, templates, checklists and governance that are adopted and sustained.
• MarTech & AI Enablement
  • Orchestrate MarTech adoption and value realisation across the marketing technology estate, shaping a connected roadmap that bridges current fragmentation.
  • Ensure tangible benefits are realised in both the short term and longer‑term capability development.
  • Embed Safe AI for Marketing, including: Approved AI use‑case catalogue with guardrails and human‑in‑the‑loop controls; Clear framework covering approved tools, access controls, data boundaries, prompt standards, audit trails and quality checks; Adoption through training, champions and measurement of productivity and quality uplift.
• Stakeholder Orchestration
  • Align Marketing leadership on priorities, sequencing and trade‑offs.
  • Act as a bridge between Marketing, Technology and Risk/Compliance to maintain pace while managing regulatory risk.
  • Provide clear, executive‑ready reporting on progress, value realised, risks and decisions required.
  • Identify capability and skills needs and partner with change delivery to land training and adoption.

• Extensive experience delivering complex marketing or digital transformation within financial services or similarly regulated environments.
• Proven delivery across multiple workstreams spanning people, process and technology.
• Strong MarTech literacy, including experience with enterprise marketing platforms, DAM and workflow tools (e.g. Adobe ecosystem, Aprimo).
• Demonstrated ability to design operating models, establish governance and drive adoption through influence rather than authority.
• Comfortable balancing delivery momentum with compliance, risk and data governance requirements.

• Marketing transformation leadership.
• Operating model design and governance.
• MarTech and AI enablement.
• Process improvement and value realisation.
• Senior stakeholder engagement and influence.
• Executive‑level communication and reporting.

Location: Edinburgh or Stirling (hybrid working)

What we offer: At M&G, we’re committed to helping you thrive and supporting your wellbeing, both at work and beyond. Our benefits are designed to help you balance your professional and personal life, while planning confidently for your future. Our UK benefits include:

• A valuable pension scheme of 18%, with 13% made up of Employer Contributions and 5% Employee Contributions.
• 38 days annual leave including bank holidays, with the opportunity to purchase up to 5 extra days and additional flexibility through our Time Off When You Need It policy.
• Comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave.
• Health & Protection cover including Private Healthcare, Critical Illness cover and Life Assurance for you, with family options.

We have a diverse workforce and an inclusive culture at M&G, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions.