At a Glance
- Tasks: Analyse marketing data to boost campaign effectiveness and drive revenue growth.
- Company: Thriving tech business in Northampton with a dynamic culture.
- Benefits: Competitive salary, bonus opportunities, and a collaborative work environment.
- Other info: Join a fast-paced team and work closely with senior management.
- Why this job: Make a real impact by transforming data into actionable insights for marketing success.
- Qualifications: Degree educated with 5+ years of experience in marketing analysis.
The predicted salary is between 50000 - 50000 £ per year.
Proximity Recruitment are searching for a talented, commercial Marketing Analyst (circa £50,000 + Bonus) to join a thriving technology business in Northampton. The overall aim of the Marketing Analyst is to arm the marketing team and wider business with the data and recommendations needed to improve the effectiveness of campaigns through analysis, segmentation, research and profiling.
Responsibilities include:
- Systematic reporting of campaigns and business trends to spot opportunities for improvement and therefore increased revenue.
- Segmentation to identify opportunities for effective personalised messaging with the aim of increased conversion.
- Customer research and profiling with the aim of improving the relevancy of messaging and therefore conversion.
- Providing the Head of Marketing, Marketing team and wider business with campaign analysis and market intelligence designed to improve the effectiveness of marketing campaigns.
- Replacing ad-hoc analysis designed to answer specific one-time questions, with systematic monitoring.
- Gathering information on all aspects of marketing campaigns, ensuring measurability is built into the campaign itself, with the aim of determining an ROI per channel and per campaign.
- Working with the tech team to add tested and productive segmentation types to the CRM.
- Advising on targeting for digital advertising audiences.
You'd be working closely with Senior Management in a dynamic & fast-paced culture. The role is 5 days a week in the offices in Northampton. The successful Marketing Analyst will be degree educated with over 5 years’ experience in this field.
Marketing Analyst in Northampton employer: Proximity Recruitment
Join a dynamic technology business in Northampton that values innovation and collaboration, offering a vibrant work culture where your insights as a Marketing Analyst will directly influence marketing strategies and drive growth. With competitive compensation, including a bonus structure, and opportunities for professional development, this company is committed to fostering employee growth and creating a supportive environment that encourages creativity and data-driven decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst in Northampton
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at local events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing analysis work. This gives potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Bring insights and suggestions to the table; it shows you're proactive and genuinely interested in helping them succeed.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of great opportunities, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Marketing Analyst in Northampton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Analyst role. Highlight your experience with data analysis, segmentation, and campaign reporting. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about marketing analytics and how you can contribute to our team. Keep it engaging and relevant to the job description.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use specific examples of how your analysis improved campaign effectiveness or increased revenue. Numbers speak volumes, so include them where possible!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Proximity Recruitment
✨Know Your Numbers
As a Marketing Analyst, you'll need to demonstrate your analytical skills. Brush up on key metrics and data analysis techniques relevant to marketing campaigns. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Segmentation Skills
Segmentation is crucial for this role. Prepare examples of how you've successfully identified target audiences and tailored messaging to improve conversion rates. Highlight any tools or methodologies you’ve used to achieve this.
✨Understand the Business Landscape
Research the technology business you're interviewing with. Understand their products, market position, and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in contributing to their success.
✨Prepare Questions for Senior Management
Since you'll be working closely with Senior Management, prepare insightful questions about their marketing strategies and challenges. This shows your proactive approach and eagerness to engage with the team on a deeper level.
