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- Tasks: Lead innovative marketing initiatives for automotive franchises and manage campaigns from concept to execution.
- Company: Join a national automotive business with a collaborative and autonomous marketing team.
- Benefits: Enjoy hybrid working, a competitive salary, and a £5,000 car allowance.
- Other info: Average team tenure is over 7 years, showcasing a strong culture of progression.
- Why this job: Make a real impact on brand visibility and lead generation in a supportive environment.
- Qualifications: Bring multi-channel marketing experience and strong campaign management skills; automotive experience is a plus.
The predicted salary is between 28000 - 42000 £ per year.
Marketing Manager – Motor Retail
Are you a dynamic marketing professional with a passion for driving business performance? We’re partnering with a national automotive business to recruit a Marketing Manager for a hybrid role based in Northampton.
This is a fantastic opportunity to join a collaborative and autonomous marketing team where your insights, ideas, and leadership will directly impact the growth of leading automotive franchises. With the support of in-house teams and external agencies, you’ll lead innovative marketing initiatives that enhance brand visibility and drive lead generation.
Key Responsibilities
- Develop and implement annual and quarterly marketing plans tailored to each franchise.
- Analyse market, customer, competitor, and media insights to inform strategy.
- Collaborate with franchise GMs to meet lead generation and commercial targets.
- Manage marketing campaigns from concept to execution.
- Oversee marketing budgets and ensure optimal ROI.
- Represent your franchise at manufacturer meetings and maximise co-funded campaign opportunities.
- Provide detailed reporting on campaign performance by channel.
- Serve as the brand guardian for your franchise portfolio.
- Nurture relationships with third-party suppliers and stakeholders.
What You’ll Bring
- A results-dri…
Marketing Manager employer: Proximity Recruitment
Contact Detail:
Proximity Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in automotive marketing. Understanding the current landscape will help you speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the automotive sector. Attend industry events or join relevant online forums to connect with potential colleagues and learn more about the challenges they face.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've managed in the past. Be ready to share metrics that demonstrate your impact on lead generation and ROI, as this will showcase your results-driven mindset.
✨Tip Number 4
Research the company’s existing franchises and their marketing strategies. This knowledge will allow you to propose tailored ideas that align with their goals, making you a standout candidate.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in campaign management and multi-channel strategies. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for automotive marketing and your results-driven mindset. Mention specific achievements in previous roles that align with the responsibilities of the Franchise Marketing Manager position.
Showcase Analytical Skills: In your application, emphasise your ability to analyse market and customer insights. Provide examples of how you've used data to inform marketing strategies and improve campaign performance.
Highlight Collaboration Experience: Discuss your experience working with stakeholders and third-party suppliers. Illustrate how your collaborative approach has led to successful marketing initiatives in past roles.
How to prepare for a job interview at Proximity Recruitment
✨Know Your Market
Familiarise yourself with the automotive industry and current market trends. Be prepared to discuss how these insights can inform your marketing strategies and contribute to the growth of the franchises you'll be managing.
✨Showcase Campaign Management Skills
Prepare examples of successful marketing campaigns you've managed in the past. Highlight your role in planning, execution, and analysis, demonstrating your ability to drive results and optimise ROI.
✨Emphasise Collaboration
Since the role involves working closely with franchise GMs and external agencies, be ready to discuss your experience in stakeholder engagement. Share examples of how you've successfully collaborated to meet commercial targets.
✨Be a Brand Guardian
Understand the importance of brand representation in the automotive sector. Prepare to discuss how you would maintain brand integrity while implementing innovative marketing initiatives for the franchises.