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- Tasks: Lead digital marketing strategies and optimise campaigns for multiple brands.
- Company: Dynamic multi-brand business with a creative in-house team.
- Benefits: Competitive salary, hybrid work model, and growth opportunities.
- Why this job: Make a real impact on brand visibility and performance through innovative digital marketing.
- Qualifications: Proven digital marketing experience and strong SEO knowledge.
- Other info: Fast-paced environment with a focus on creativity and data-driven results.
The predicted salary is between 50000 - 60000 £ per year.
Proximity Recruitment are working with a growing, multi-brand business looking for a hands-on Head of Digital (£50,000 - £60,000 + benefits) to take ownership of digital performance across several established brands. This role sits within an in-house creative team but works closely with multiple business units, supporting growth, visibility and conversion through smart, data-led digital marketing.
Responsibilities include:
- You’ll own the digital marketing strategy end-to-end, balancing creativity with performance.
- Develop and deliver digital strategies aligned to commercial goals.
- Manage and optimise company websites and ecommerce platforms.
- Plan and execute multi-channel campaigns (SEO, paid search, paid social, email).
- Create and optimise content across web, email and social.
- Lead on SEO, keyword strategy and paid media performance.
- Manage social channels and paid social campaigns.
- Build and optimise email campaigns and customer journeys.
- Track performance using analytics tools and share clear insights.
- Continuously test, optimise and improve conversion rates.
What we’re looking for:
- Proven experience in a digital marketing role.
- Strong understanding of SEO, paid media, social and analytics.
- Confident managing websites and CMS platforms.
- Creative, commercial and data-driven.
- Comfortable working cross-functionally in a fast-paced environment.
- Strong communication and stakeholder skills.
Nice to have:
- Experience with ecommerce.
- Basic HTML/CSS knowledge.
- Video or digital content creation experience.
This role is a blend of tactical delivery & strategic planning across 3 quality brands who work with major retailers in the UK. The successful person will be adept at rolling their sleeves up and executing high quality digital campaigns. The position is hybrid – 3 days in the office, 2 days working from home. Please don’t hesitate to apply for more details.
Head of Digital Marketing in Leicester employer: Proximity Recruitment
Contact Detail:
Proximity Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing in Leicester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your creativity and data-driven approach to potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Show that you're not just interested in the role but also in how you can contribute to their digital strategy.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Head of Digital Marketing in Leicester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Head of Digital Marketing role. Highlight your digital marketing achievements, especially in SEO, paid media, and campaign management, to show us you’re the right fit.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your creative and data-driven approach can help us achieve our commercial goals. Keep it engaging and relevant!
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics and examples to demonstrate how you've optimised campaigns or improved conversion rates. We love seeing numbers that back up your claims!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Proximity Recruitment
✨Know Your Digital Marketing Inside Out
Make sure you brush up on all aspects of digital marketing, especially SEO, paid media, and analytics. Be ready to discuss specific strategies you've implemented in the past and how they contributed to business growth.
✨Showcase Your Creative Side
Prepare examples of campaigns you've led that balanced creativity with performance. Think about how you can demonstrate your ability to develop engaging content across various platforms, as this role requires a hands-on approach.
✨Familiarise Yourself with Their Brands
Research the company’s brands and their current digital presence. Understanding their market position and challenges will help you tailor your responses and show that you're genuinely interested in contributing to their success.
✨Be Data-Driven in Your Responses
Since the role is heavily focused on data-led strategies, be prepared to discuss how you've used analytics tools to track performance and optimise campaigns. Share specific metrics or results that highlight your impact in previous roles.