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- Tasks: Lead and shape innovative marketing strategies for a growing hospitality tech company.
- Company: Join a dynamic business revolutionising the hospitality and EPOS technology sector.
- Benefits: Enjoy a competitive salary, bonuses, and flexible working arrangements.
- Why this job: Be part of a fast-paced environment with opportunities for growth and impact in the industry.
- Qualifications: Experience in hospitality technology or related fields is essential.
- Other info: Office presence required once a fortnight, with flexibility for the right candidate.
The predicted salary is between 60000 - 70000 £ per year.
Proximity Recruitment are working on an exclusive basis with an ambitious & innovative Hospitality & EPOS Technology business to find a dynamic Head of Marketing (£60,000 - £70,000 + Bonus + Benefits). The role will shape & develop their go-to-market proposition for domestic & international marketing strategies. On the SLT & working closely with the board, the successful candidate will manage multi-million pound budgets, an initial team of 2 with a roadmap to expand & with a view to the position growing to CMO.
Responsibilities include:
- Develop & execute a data-driven marketing strategy that aligns with business objectives to generate the MQLs required to deliver our growth plans.
- Lead marketing analytics & reporting.
- Own the marketing KPIs, including lead generation, conversion rates, CAC (customer acquisition cost), LTV (lifetime value), & ROI tracking.
- Implement & manage marketing automation tools.
- Work closely with the commercial, product & service teams.
- Analyse customer segmentation & behaviour to refine targeted marketing initiatives.
- Oversee digital performance, including SEO, PPC, social media, & email marketing analytics.
- Develop & manage content marketing strategies.
- Drive strategic partnerships & thought leadership within the hospitality technology industry.
- Manage budgets effectively.
- Lead, mentor, & develop the marketing team, fostering a data-driven and high-performance culture.
- Ensure best practices for A/B testing, CRO, & campaign performance tracking.
- Regularly report to the board.
The business is investing heavily in marketing & expanding internationally with over 900 retained brands to their name already. The successful candidate will have hospitality technology or hospitality experience. The role is based in the North of England and the successful candidate will be expected to be in the offices once a fortnight, with further flexibility for the right person.
Please don’t hesitate to apply for more details.
Head of Marketing employer: Proximity Recruitment
Contact Detail:
Proximity Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network within the hospitality and technology sectors. Attend industry events, webinars, and conferences to connect with professionals who can provide insights or referrals. Building relationships in these circles can give you an edge when applying for the Head of Marketing position.
✨Tip Number 2
Familiarise yourself with the latest trends in marketing analytics and automation tools. Being well-versed in these areas will not only enhance your understanding but also demonstrate your commitment to data-driven strategies, which is crucial for this role.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed marketing budgets and led teams in previous roles. Highlighting your experience with KPIs and performance tracking will show that you're ready to take on the responsibilities outlined in the job description.
✨Tip Number 4
Research the company’s current marketing strategies and identify areas for improvement. This proactive approach will not only help you during interviews but also demonstrate your genuine interest in the role and the company’s growth.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in hospitality technology and marketing. Focus on achievements that demonstrate your ability to manage budgets, lead teams, and develop data-driven strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the hospitality industry and your understanding of marketing analytics. Mention specific examples of how you've successfully executed marketing strategies in previous roles.
Highlight Leadership Skills: Since this role involves leading a team, emphasise your leadership experience. Discuss how you've mentored others and fostered a high-performance culture in past positions.
Showcase Data-Driven Success: Provide examples of how you've used data to drive marketing decisions. Include metrics like lead generation, conversion rates, and ROI to demonstrate your impact on previous organisations.
How to prepare for a job interview at Proximity Recruitment
✨Showcase Your Strategic Vision
As a Head of Marketing, it's crucial to demonstrate your ability to develop and execute a data-driven marketing strategy. Be prepared to discuss specific examples of how you've aligned marketing initiatives with business objectives in the past.
✨Know Your Metrics
Familiarise yourself with key marketing KPIs such as lead generation, conversion rates, and customer acquisition cost. During the interview, be ready to explain how you have tracked and improved these metrics in previous roles.
✨Highlight Team Leadership Experience
Since you'll be leading a team, share your experiences in mentoring and developing marketing professionals. Discuss how you've fostered a high-performance culture and driven results through effective team management.
✨Demonstrate Industry Knowledge
Given the focus on hospitality technology, make sure to research the industry trends and challenges. Be prepared to discuss how your background aligns with the company's goals and how you can contribute to their growth in this sector.
