At a Glance
- Tasks: Design and deliver data-driven marketing strategies for engaging prospects and customers.
- Company: Provenir, a global fintech leader with a collaborative culture.
- Benefits: Comprehensive health plans, flexible remote work, and generous paid time off.
- Other info: Inclusive workplace welcoming diverse backgrounds and experiences.
- Why this job: Join a dynamic team to shape innovative marketing strategies in the fintech space.
- Qualifications: 10+ years in email and lifecycle marketing, ideally in B2B environments.
The predicted salary is between 60000 - 80000 € per year.
Provenir is a global fintech company with offices across North America, the UK, and Singapore. We help fintechs, financial institutions, and payment providers make smarter decisions, faster. We are seeking an experienced Marketing Lifecycle Manager to design and deliver data-driven, multi-touch lifecycle programs that engage prospects and customers across long, complex buying journeys.
Responsibilities
- Lifecycle Strategy and Campaign Development: Design end-to-end lifecycle marketing strategies across prospect nurturing, opportunity acceleration, customer onboarding, retention, and expansion; translate field marketing briefs into structured, multi-touch campaigns; build non-linear, multi-step engagement journeys that reflect complex B2B buying processes.
- Email Marketing and Marketing Automation: Own strategy, execution, and optimization of email marketing programs across the full funnel; build and manage automated nurture journeys in Salesforce/Pardot, tailored by lifecycle stage, role/persona, industry and region; develop personalized, behaviour-driven communications; ensure best practices in deliverability, compliance, and performance optimisation.
- Segmentation, Personalization and Audience Analytics: Define and maintain advanced segmentation frameworks across the database; leverage behavioural, firmographic, and engagement data to build highly targeted audiences and analyse user behaviour to identify drop-off points and opportunities for optimisation.
- Performance Measurement and Reporting: Own campaign performance tracking and reporting within Salesforce/Pardot; develop and maintain lifecycle reporting frameworks; provide actionable insights to optimise campaigns and inform broader growth strategies.
- Experimentation and Optimization: Lead a structured A/B testing programme across email content, subject lines, formats, journey structures and timing, and website landing pages for paid and organic traffic; apply a test-and-learn approach to continuously improve performance.
- Collaboration: Work with Paid Media, UI/Website, Field Marketing, and Sales teams to align on lead quality, engagement, and pipeline progression; ensure lifecycle programs are integrated into the content marketing calendar; collaborate with SEO and content to create engaging website content across the sales cycle.
Desirable Skills and Experience:
- Background in B2B enterprise SaaS, fintech, or similarly complex industries; experience managing long sales cycles with multiple stakeholders; familiarity with ABM; experience across international markets and multi-language campaigns; understanding of multi-touch attribution and revenue-focused marketing metrics.
Qualifications
- 10+ years of experience in email marketing and lifecycle marketing, ideally in B2B environments.
- Proven expertise in Salesforce and Pardot, including campaign setup, automation workflows, advanced reporting and performance analysis; strong experience in audience segmentation and personalised campaign execution; ability to design and manage complex, multi-touch nurture journeys; proven experience with A/B testing and continuous optimisation.
- Strong analytical skills with the ability to translate data into actionable insights; focus on revenue impact; experience working across multiple digital channels within integrated campaigns.
Benefits and Inclusion
We take care of our people with comprehensive health and wellness plans, paid time off, company holidays, flexible and remote-friendly opportunities, and maternity/paternity leave. We are committed to equal employment opportunity and welcome everyone regardless of race, colour, ancestry, religion, national origin, age, sex, gender identity, sexual orientation, disability, marital status, domestic partner status, citizenship, veteran status, or medical condition. We encourage people from all backgrounds to apply.
Location and Employment Type
Location: North America, EMEA, and other listed sites. Employment Type: Full time, Remote opportunities available.
Marketing Lifecycle Manager in Leeds employer: Provenir
Provenir is an exceptional employer that prioritises the well-being and growth of its employees, offering comprehensive health and wellness plans, flexible remote work options, and generous paid time off. With a strong commitment to diversity and inclusion, Provenir fosters a collaborative work culture where innovative marketing professionals can thrive and develop their skills in a dynamic fintech environment. Join us to be part of a forward-thinking team that values your contributions and supports your career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lifecycle Manager in Leeds
✨Tip Number 1
Network like a pro! Reach out to folks in the fintech and B2B marketing space. Use LinkedIn to connect with current employees at Provenir and ask for insights about their experiences. A friendly chat can sometimes lead to referrals!
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience with lifecycle marketing, especially in complex buying journeys. When you get the chance to chat with hiring managers, share specific examples of how you've driven results.
✨Tip Number 3
Be proactive! If you see a job opening on our website, don’t just apply—follow up with a message expressing your enthusiasm. This shows you're genuinely interested and can help you stand out from the crowd.
✨Tip Number 4
Stay updated on industry trends! Read up on the latest in email marketing, automation, and B2B strategies. Being knowledgeable about current practices will not only help you in interviews but also show that you're passionate about the field.
We think you need these skills to ace Marketing Lifecycle Manager in Leeds
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Lifecycle Manager role. Highlight your experience in B2B environments and any specific achievements that align with the responsibilities mentioned in the job description.
Showcase Your Skills:Don’t forget to emphasise your expertise in Salesforce and Pardot. We want to see how you've used these tools to drive successful email marketing campaigns and lifecycle strategies in the past.
Be Data-Driven:Since this role is all about data-driven decisions, include examples of how you've used analytics to optimise campaigns. Share any insights you've gained from A/B testing or audience segmentation that led to improved performance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Provenir
✨Know Your Lifecycle Marketing Inside Out
Make sure you’re well-versed in lifecycle marketing strategies. Brush up on how to design multi-touch campaigns and understand the complexities of B2B buying processes. Be ready to discuss your past experiences and how they relate to the role.
✨Showcase Your Data Skills
Since this role involves a lot of data-driven decision-making, be prepared to talk about your experience with Salesforce and Pardot. Highlight specific examples where you've used analytics to optimise campaigns or improve engagement.
✨Prepare for A/B Testing Discussions
A/B testing is crucial for this position, so come armed with examples of tests you've conducted. Discuss what you learned from them and how you applied those insights to enhance campaign performance.
✨Demonstrate Collaboration Experience
This role requires working closely with various teams. Share examples of how you’ve collaborated with sales, content, or paid media teams in the past. Emphasise your ability to align marketing strategies with broader business goals.
