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- Tasks: Lead brand growth through creative marketing strategies and impactful campaigns.
- Company: Join a contemporary women's activewear brand known for premium design and performance.
- Benefits: Enjoy competitive salary, annual bonuses, exclusive discounts, and 33 days off.
- Why this job: Shape brand relevance at the intersection of fashion, movement, and culture in a collaborative environment.
- Qualifications: Experience in brand or integrated marketing within activewear, fashion, or lifestyle sectors is essential.
- Other info: Opportunity for clear career progression and development in an inclusive workplace.
The predicted salary is between 43200 - 72000 £ per year.
Our client, a contemporary women's activewear brand—known for effortless design, premium feel, and everyday performance—is seeking a Senior Marketing Manager to lead its next chapter of brand growth across the UK and Europe. This is a strategic and hands-on role, ideal for a marketing leader who thrives in creative, cross-functional environments and wants to shape brand relevance at the intersection of fashion, movement, and culture.
Brand Strategy & Creative Direction
- Define and own the brand vision across sport and lifestyle categories
- Build long-term marketing strategies grounded in consumer insights and commercial goals
- Elevate brand storytelling and cultural relevance through campaigns, content, and partnerships
Integrated Marketing & Key Account Activation
- Lead 360° seasonal campaigns across media, social, retail, digital, and experiential channels
- Partner with key retailers to co-create full-funnel marketing activations
- Lead campaign planning and execution from brief to delivery, including production and performance analysis
- Deliver impactful activations across DTC and wholesale channels, from store takeovers to digital launches
- Align closely with sales, product, digital, and merchandising teams to ensure a unified brand voice
- Own the UK & European marketing budget with clear tracking and performance insights
- Prioritise high-impact initiatives, ensuring spend drives both brand value and commercial return
Solid background in brand, account, or integrated marketing roles within activewear, fashion, lifestyle, or sportswear. Proven track record of building brand equity and delivering successful campaigns across multiple markets. Strategic yet agile—able to shape long-term plans while jumping into day-to-day execution. Confident working across retail, media, content, and digital marketing channels. Passionate about movement, culture, and building inclusive brand communities.
Competitive base salary + annual bonus + regular salary reviews ~33 days including 8 bank holidays ~ Exclusive employee discounts across all brands ~ Clear career progression and development opportunities ~ Collaborative, inclusive work culture with supportive leadership.
Senior Marketing Manager (Brand Content and Creative) employer: Provallar Executive Search
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager (Brand Content and Creative)
✨Tip Number 1
Familiarise yourself with the brand's current marketing strategies and campaigns. Understanding their tone, style, and target audience will help you align your vision with theirs during interviews.
✨Tip Number 2
Network with professionals in the activewear and fashion industries. Attend relevant events or engage on platforms like LinkedIn to connect with individuals who can provide insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led in the past. Highlight how you measured their impact and what insights you gained that could be applied to this new role.
✨Tip Number 4
Stay updated on trends in both the activewear market and broader cultural movements. Being able to speak knowledgeably about these topics will demonstrate your passion and strategic thinking during discussions.
We think you need these skills to ace Senior Marketing Manager (Brand Content and Creative)
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with the brand's ethos, target audience, and current marketing strategies. This will help you tailor your application to demonstrate how your experience aligns with their vision.
Highlight Relevant Experience: Emphasise your background in brand, account, or integrated marketing roles, particularly within activewear, fashion, or lifestyle sectors. Use specific examples of successful campaigns you've led to showcase your expertise.
Showcase Creative Thinking: Since this role requires a blend of strategic and creative skills, include examples of how you've elevated brand storytelling or cultural relevance through innovative campaigns or partnerships.
Tailor Your CV and Cover Letter: Craft a CV and cover letter that reflect the job description closely. Use keywords from the listing, such as '360° seasonal campaigns' and 'integrated marketing', to ensure your application stands out to hiring managers.
How to prepare for a job interview at Provallar Executive Search
✨Showcase Your Creative Vision
As a Senior Marketing Manager, you'll need to demonstrate your ability to define and own a brand vision. Prepare examples of past campaigns where you successfully elevated brand storytelling and cultural relevance, highlighting your creative direction.
✨Understand the Market Landscape
Familiarise yourself with the activewear market in the UK and Europe. Be ready to discuss current trends, consumer insights, and how they can inform long-term marketing strategies. This will show your strategic thinking and industry knowledge.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Prepare to discuss your experience in leading integrated marketing campaigns and how you've collaborated with sales, product, and digital teams to ensure a unified brand voice.
✨Demonstrate Budget Management Skills
Be prepared to talk about your experience managing marketing budgets. Discuss how you've tracked performance insights and prioritised high-impact initiatives that drive both brand value and commercial return, showcasing your analytical skills.
