Sales Manager (Greater London)

Sales Manager – Activewear (UK & Europe)

Our client, a well-established British fashion brand known for its playful, confident approach to style, is launching a new stylish, affordable-luxury activewear collection — combining elevated design with everyday functionality.

They are now seeking a dynamic and entrepreneurial Sales Manager to take the collection to market across the UK and Europe.

This is a hands-on, outward-facing role for someone who loves being on the road, building relationships, and making things happen.

Key Responsibilities

• Sales Strategy & Execution: Build and lead the go-to-market strategy across the UK and Europe, targeting fashion, activewear, and department store accounts.
• New Business Development: Actively seek out and secure new stockists. Confidently pitch to buyers and convert opportunities into long-term partnerships.
• Account Management: Grow and manage existing relationships with a focus on service, sell-through, and collaboration.
• Territory Expansion: Identify and onboard agents, distributors, or regional partners to support growth in European markets.
• Product & Market Feedback: Share insight from the field to help refine seasonal ranges and identify opportunities for tailored collections.

The Ideal Candidate

• 5+ years’ experience in wholesale sales, ideally within activewear, sportswear, or fashion.
• A natural relationship builder — confident, proactive, and commercially focused.
• UK wholesale experience is essential; European exposure is a strong advantage.
• Comfortable working independently, travelling regularly, and operating at pace.
• Passionate about fitness, fashion, or both, and understands what drives sell-through at retail.

Why Apply?

This is a rare opportunity to take a well-backed new brand to market — developed by an established British fashion brand with a strong identity and loyal following. The right candidate will have real autonomy, visibility, and the chance to help shape a new category from day one.

Location : London (hybrid), with regular UK and European travel

Package : Competitive salary + performance-based bonus + benefits