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For Companies At a Glance
- Tasks: Shape Reebok's PR strategy and manage social media channels.
- Company: Join Reebok, a brand with rich heritage and bold ambitions.
- Benefits: Enjoy excellent salary, bonuses, and career growth opportunities.
- Why this job: Be part of a creative team making Reebok culturally relevant and exciting.
- Qualifications: 3–6 years in PR, social, or community marketing, ideally in fashion or fitness.
- Other info: Collaborate with influencers and local communities to build brand loyalty.
The predicted salary is between 36000 - 60000 £ per year.
Our client, Reebok, is looking for passionate and culturally connected PR, Social & Community Managers to help shape how the brand shows up — across platforms, in the media, and in real life. These roles sit at the intersection of communications, content, and community. Whether your strength lies in storytelling, building social engagement, or activating grassroots energy, you’ll be part of a team responsible for making Reebok feel current, exciting, and emotionally connected to its audience — across both sport and lifestyle.
This is an opportunity to contribute to a brand with a rich heritage and bold ambition, delivering high-impact creative work that resonates with today’s culture and future consumers.
What You’ll Do- Public Relations & Comms
- Help shape and deliver the UK/EU PR strategy in line with Reebok’s brand direction
- Build relationships with key editors, stylists, journalists, and tastemakers across sport, fashion, and lifestyle media
- Support seasonal product storytelling, press activations, and cultural moments
- Craft and pitch impactful stories that build brand equity and drive conversation
- Social Media & Content
- Lead day-to-day management of local social channels (e.g. Instagram, TikTok, Pinterest)
- Create and curate engaging content that drives visibility, affinity, and interaction
- Partner with internal creative teams, athletes, influencers, and content collaborators
- Stay on top of trends and insights to continually refine tone, content direction, and platform mix
- Community & Culture Building
- Build real-world connections with local trainers, studios, grassroots communities, and cultural groups
- Co-create activations and events — from retail takeovers to workshops and seeding moments
- Spotlight voices from within Reebok’s audience and grow brand loyalty through experience
- Support partnerships that reflect Reebok’s values across sport, wellness, and culture.
- 3–6 years’ experience in PR, social, or community marketing — ideally in fashion, lifestyle, fitness, or wellness
- Confident storyteller and content thinker with a feel for what’s relevant and culturally interesting
- Comfortable working across multiple touchpoints — from digital and events to press and partnerships
- A connector by nature — curious, collaborative, and plugged into what’s happening around you
- Organised and proactive, with the ability to manage timelines, teams, and multiple projects with ease
- Passion for movement, creativity, and meaningful brand-building
Excellent salary, bonus and career prospects.
REEBOK - PR, Social & Community Managers employer: Provallar Executive Search
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land REEBOK - PR, Social & Community Managers
✨Tip Number 1
Familiarise yourself with Reebok's brand values and recent campaigns. Understanding their current messaging and community initiatives will help you tailor your approach and demonstrate genuine interest during any discussions.
✨Tip Number 2
Engage with Reebok's social media channels. Comment on their posts, share relevant content, and participate in conversations. This not only shows your enthusiasm but also helps you understand their audience and the type of content that resonates.
✨Tip Number 3
Network with professionals in the PR and social media space, especially those who have experience in fashion or lifestyle brands. Attend industry events or webinars to connect with potential colleagues and gain insights into the role.
✨Tip Number 4
Stay updated on the latest trends in fitness, fashion, and community engagement. Being knowledgeable about what's current will allow you to contribute fresh ideas and show that you're in tune with the cultural landscape.
We think you need these skills to ace REEBOK - PR, Social & Community Managers
Some tips for your application 🫡
Understand the Brand: Before applying, immerse yourself in Reebok's brand identity. Familiarise yourself with their recent campaigns, social media presence, and community initiatives to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 3–6 years of experience in PR, social, or community marketing. Provide specific examples of how you've successfully engaged audiences in fashion, lifestyle, fitness, or wellness.
Showcase Storytelling Skills: Craft your application to demonstrate your storytelling abilities. Include examples of impactful stories you've created or pitched that resonate with audiences and drive engagement.
Tailor Your Content: When writing your cover letter, ensure it reflects your understanding of current trends and cultural relevance. Mention how you can contribute to Reebok's mission of building emotional connections with its audience.
How to prepare for a job interview at Provallar Executive Search
✨Show Your Passion for the Brand
Make sure to express your enthusiasm for Reebok and its heritage during the interview. Share personal stories or experiences that connect you to the brand, whether through fitness, fashion, or community engagement.
✨Demonstrate Your Storytelling Skills
Prepare examples of how you've crafted compelling narratives in previous roles. Highlight specific campaigns or projects where your storytelling made a significant impact, especially in PR or social media contexts.
✨Be Trend-Savvy
Stay updated on current trends in both the fitness and fashion industries. Be ready to discuss how these trends can influence Reebok's PR and social strategies, showcasing your ability to adapt and innovate.
✨Highlight Your Community Engagement Experience
Discuss any past experiences where you've built connections within communities or organised events. Emphasise your ability to co-create activations that resonate with local audiences and reflect Reebok’s values.
