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- Tasks: Lead retail and trade marketing initiatives for Reebok in France.
- Company: Join Reebok, a leading sportswear brand known for innovation and style.
- Benefits: Enjoy competitive salary, annual bonuses, 33 days holiday, and strong career growth.
- Why this job: Be the bridge between Reebok and French retailers, driving impactful marketing campaigns.
- Qualifications: 5-6 years in trade or retail marketing, fluent in French, with strong project management skills.
- Other info: Work in a dynamic team environment with opportunities for professional development.
The predicted salary is between 36000 - 60000 £ per year.
Role: Trade Account / Retail Marketing Manager France
Location: London
Language: Fluent French required
Overview:
This role leads the execution of retail and trade marketing initiatives across Reebok's key French wholesale and e-commerce partners: Intersport France, Courir, and Citadium. Acting as a vital bridge between Reebok and its French accounts, you will drive brand consistency, strengthen retail presence, and ensure effective, locally relevant marketing campaigns.
Key Responsibilities:
- Lead the planning and execution of account-specific marketing plans for France, aligned with the seasonal and commercial calendar.
- Manage retail and digital activations, including windows, in-store POS, CRM, and onsite or paid media support.
- Partner cross-functionally with sales, brand, and creative teams to develop compelling toolkits and sell-out support.
- Own the campaign reporting process with a focus on performance insights, ROI, and retail KPIs.
- Maintain strong relationships with French-speaking partners and retailers to ensure smooth campaign execution and alignment.
- Act as a guardian of Reebok's brand integrity, balancing global direction with local relevance.
Requirements:
- 5-6 years of experience in trade, retail, or account marketing, ideally within the sportswear, fashion, or lifestyle industry.
- Proven experience working with major French retailers or e-commerce partners.
- Deep understanding of the wholesale and retail landscape in France.
- Strong project management skills, with the ability to juggle multiple activations and deadlines.
- Excellent communication, stakeholder management, and presentation skills.
- Fluency in French.
Benefits:
- Competitive salary based on experience and background.
- Annual company bonus.
- Pension contribution.
- Annual salary review.
- 33 days holiday including bank holidays.
- Strong career progression opportunities within a growing team.
Reebok - Marketing Manager France employer: Provallar Executive Search
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Reebok - Marketing Manager France
✨Tip Number 1
Familiarise yourself with Reebok's brand values and current marketing campaigns in France. This will help you demonstrate your understanding of their brand during interviews and show how you can contribute to their marketing initiatives.
✨Tip Number 2
Network with professionals in the sportswear and retail marketing sectors, especially those who have experience with French retailers. Attend industry events or join relevant online groups to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've managed in the past, particularly those that involved collaboration with retail partners. Highlight your project management skills and how you ensured alignment with brand goals.
✨Tip Number 4
Stay updated on the latest trends in the French retail landscape and e-commerce. Being knowledgeable about current market dynamics will allow you to speak confidently about how you can drive Reebok's marketing efforts in France.
We think you need these skills to ace Reebok - Marketing Manager France
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Marketing Manager position at Reebok. Familiarise yourself with their key partners in France and the specific marketing initiatives they undertake.
Tailor Your CV: Highlight your relevant experience in trade, retail, or account marketing, especially within the sportswear or fashion industry. Make sure to emphasise any previous work with French retailers or e-commerce partners.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your understanding of the French market. Mention specific examples of how you've successfully managed marketing campaigns or partnerships in the past.
Showcase Your Language Skills: Since fluency in French is required, ensure that your application reflects your language proficiency. If applicable, include any experiences where you used your French skills in a professional setting.
How to prepare for a job interview at Provallar Executive Search
✨Showcase Your Local Knowledge
Make sure to demonstrate your understanding of the French retail landscape and key players like Intersport, Courir, and Citadium. Discuss any previous experiences you have had with these retailers or similar ones, as this will show your familiarity with the market.
✨Highlight Your Project Management Skills
Prepare examples that showcase your ability to manage multiple marketing activations simultaneously. Discuss specific projects where you successfully juggled deadlines and delivered results, as this role requires strong project management capabilities.
✨Emphasise Communication Skills
Since this role involves working closely with various stakeholders, be ready to discuss how you effectively communicate and manage relationships. Share instances where your communication skills led to successful collaborations or campaign executions.
✨Prepare for Performance Insights Discussion
Be prepared to talk about how you measure the success of marketing campaigns. Familiarise yourself with key performance indicators (KPIs) relevant to retail and trade marketing, and be ready to share how you've used data to drive decisions in past roles.
