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- Tasks: Lead bold initiatives to enhance Reebok's brand relevance in sport and lifestyle.
- Company: Reebok is a leading brand in fitness and lifestyle, known for its cultural impact.
- Benefits: Enjoy excellent salary, bonuses, and career growth opportunities.
- Why this job: Shape Reebok's digital identity and cultural footprint while inspiring Gen Z.
- Qualifications: 8-10 years in brand marketing, especially with youth-focused brands.
- Other info: Collaborate on exciting campaigns and partnerships across music, art, and fashion.
The predicted salary is between 43200 - 72000 £ per year.
The Head of Brand Connections at Reebok will play a pivotal role in leading bold, culturally attuned initiatives that deepen Reebok’s relevance across both sport and lifestyle. This is a strategic and hands-on leadership role focused on strengthening Reebok’s brand perception, digital identity, and cultural footprint across Europe. The successful candidate will shape how Reebok shows up—digitally, socially, physically, and experientially.
Key Objectives
- Grow brand awareness and love for the brand
- Strengthen Reebok’s cultural voice and cross-channel storytelling
- Activate lifestyle and sport touchpoints through meaningful connections
- Deliver high-impact brand experiences that inspire and convert
Scope of Work & Core Responsibilities
- Brand & Digital Audit
- Review, Refine, Develop the digital presence of the brand
- Marketing Strategy
- Identify emerging platforms, creators, collectives, and youth subcultures to partner with
- Lead influencer strategy and micro-community building across sport, street, and lifestyle
- Drive Gen Z-first thinking across all brand marketing and connection points
- Strategic Brand Planning
- Define brand moments, launches, and cultural milestones that Reebok should own
- Map Reebok’s presence across sport and lifestyle to balance performance and relevance
- Build seasonal frameworks that combine data, culture, and creativity
- Cultural Collaborations & Partnerships
- Lead cross-functional campaign creation for brand collabs, events, and regional takeovers
- Initiate strategic partnerships across music, art, fitness, and fashion
- Champion local storytelling through city activations and talent-led moments
- Content & Experience Leadership
- Oversee creation of 360° campaigns—from social-first assets to retail takeovers
- Collaborate with creative and agency teams to produce engaging, mobile-first content
- Plan and lead Reebok pop-ups, live events, seeding programs, and activations
- Budget & Team Management
- Own the EU brand connections budget, driving ROI through prioritised impact
- Lead and mentor a team of brand and community marketers
- Drive synergy across global, regional, and local marketing functions
Ideal Candidate:
- 8–10 years of brand, content, or cultural marketing experience
- Background in fashion, streetwear, activewear, fitness, or creator-driven youth brands
- Proven track record of delivering Gen Z-centric marketing strategies and experiences
- Strong social and content DNA, with deep knowledge of emerging platforms and communities
- Experienced in leading campaigns, building cultural partnerships, and running activations
- Hands-on and collaborative, with the ability to lead teams and influence across functions
- Entrepreneurial, creative, and fluent in the cultural currency of sport and style
Excellent salary, bonus and career prospects.
REEBOK- Head of Brand Connections (Greater London) employer: Provallar Executive Search
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land REEBOK- Head of Brand Connections (Greater London)
✨Tip Number 1
Familiarise yourself with Reebok's current brand initiatives and campaigns. Understanding their recent collaborations and marketing strategies will help you articulate how your experience aligns with their goals during interviews.
✨Tip Number 2
Network within the fashion and activewear industries, especially with professionals who have experience in brand connections or cultural marketing. Attend relevant events or webinars to meet potential contacts who could provide insights or referrals.
✨Tip Number 3
Stay updated on emerging platforms and trends that resonate with Gen Z. Being able to discuss these insights and how they can be leveraged for Reebok’s marketing strategy will demonstrate your forward-thinking approach.
✨Tip Number 4
Prepare to showcase your past successes in leading campaigns and building partnerships. Have specific examples ready that highlight your ability to create impactful brand experiences and drive engagement across various channels.
We think you need these skills to ace REEBOK- Head of Brand Connections (Greater London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and objectives of the Head of Brand Connections role at Reebok. Tailor your application to highlight your relevant experience in brand marketing, cultural collaborations, and digital strategy.
Craft a Compelling CV: Your CV should reflect your 8–10 years of experience in brand, content, or cultural marketing. Emphasise your achievements in driving Gen Z-centric strategies and any relevant work in fashion, streetwear, or activewear.
Write a Strong Cover Letter: In your cover letter, express your passion for Reebok and how your background aligns with their vision. Highlight specific examples of past campaigns you've led, particularly those that resonate with youth culture and community engagement.
Showcase Your Digital Savvy: Given the focus on digital identity and cultural footprint, include examples of your experience with emerging platforms and content creation. Mention any successful digital campaigns or partnerships you've managed that demonstrate your ability to connect with audiences effectively.
How to prepare for a job interview at Provallar Executive Search
✨Showcase Your Cultural Insight
As the Head of Brand Connections, it's crucial to demonstrate your understanding of cultural trends and youth subcultures. Prepare examples of how you've successfully engaged with Gen Z audiences in previous roles, highlighting any innovative strategies you've implemented.
✨Prepare for Strategic Discussions
Expect to discuss your approach to brand strategy and digital presence. Be ready to share your thoughts on emerging platforms and how you would leverage them for Reebok. Having a few ideas on potential partnerships or campaigns can set you apart.
✨Emphasise Collaborative Leadership
This role requires strong leadership and collaboration skills. Be prepared to talk about your experience in leading teams and cross-functional projects. Share specific instances where your leadership made a significant impact on a campaign or project.
✨Demonstrate ROI Focus
Since you'll be managing the EU brand connections budget, it's important to convey your understanding of driving ROI. Discuss how you've previously measured success in marketing initiatives and how you plan to ensure impactful spending at Reebok.
