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- Tasks: Lead bold initiatives to enhance Reebok's brand relevance in sport and lifestyle.
- Company: Join Reebok, a leading brand in fitness and fashion, shaping cultural connections.
- Benefits: Enjoy competitive salary, bonuses, and opportunities for career growth.
- Why this job: Be at the forefront of brand storytelling and cultural collaborations that inspire Gen Z.
- Qualifications: 8-10 years in brand marketing with a focus on youth culture and digital strategies.
- Other info: Collaborate with creative teams and lead impactful campaigns across Europe.
The predicted salary is between 43200 - 72000 £ per year.
The Head of Brand Connections at Reebok will play a pivotal role in leading bold, culturally attuned initiatives that deepen Reebok’s relevance across both sport and lifestyle. This is a strategic and hands-on leadership role focused on strengthening Reebok’s brand perception, digital identity, and cultural footprint across Europe. The successful candidate will shape how Reebok shows up—digitally, socially, physically, and experientially.
Key Objectives
- Grow brand awareness and love for the brand
- Strengthen Reebok’s cultural voice and cross-channel storytelling
- Activate lifestyle and sport touchpoints through meaningful connections
- Deliver high-impact brand experiences that inspire and convert
Scope of Work & Core Responsibilities
- Brand & Digital Audit
Review, refine, develop the digital presence of the brand - Marketing Strategy
Identify emerging platforms, creators, collectives, and youth subcultures to partner with
Lead influencer strategy and micro-community building across sport, street, and lifestyle
Drive Gen Z-first thinking across all brand marketing and connection points - Strategic Brand Planning
Define brand moments, launches, and cultural milestones that Reebok should own
Map Reebok’s presence across sport and lifestyle to balance performance and relevance
Build seasonal frameworks that combine data, culture, and creativity - Cultural Collaborations & Partnerships
Lead cross-functional campaign creation for brand collaborations, events, and regional takeovers
Initiate strategic partnerships across music, art, fitness, and fashion
Champion local storytelling through city activations and talent-led moments - Content & Experience Leadership
Oversee creation of 360° campaigns—from social-first assets to retail takeovers
Collaborate with creative and agency teams to produce engaging, mobile-first content
Plan and lead Reebok pop-ups, live events, seeding programs, and activations - Budget & Team Management
Own the EU brand connections budget, driving ROI through prioritised impact
Lead and mentor a team of brand and community marketers
Drive synergy across global, regional, and local marketing functions
Ideal Candidate:
- 8–10 years of brand, content, or cultural marketing experience
- Background in fashion, streetwear, activewear, fitness, or creator-driven youth brands
- Proven track record of delivering Gen Z-centric marketing strategies and experiences
- Strong social and content DNA, with deep knowledge of emerging platforms and communities
- Experienced in leading campaigns, building cultural partnerships, and running activations
- Hands-on and collaborative, with the ability to lead teams and influence across functions
- Entrepreneurial, creative, and fluent in the cultural currency of sport and style
Excellent salary, bonus and career prospects.
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land REEBOK- Head of Brand Connections
✨Tip Number 1
Familiarise yourself with Reebok's current brand initiatives and campaigns. Understanding their recent collaborations and marketing strategies will help you speak knowledgeably about how you can contribute to their goals during interviews.
✨Tip Number 2
Network with professionals in the fashion and activewear industries, especially those who have experience with Gen Z marketing. Attend relevant events or webinars to connect with potential colleagues and gain insights into the latest trends.
✨Tip Number 3
Showcase your understanding of digital platforms and cultural movements that resonate with younger audiences. Be prepared to discuss specific examples of how you've successfully engaged these communities in past roles.
✨Tip Number 4
Prepare to demonstrate your leadership style and how you foster collaboration within teams. Think of examples where you've led successful campaigns or initiatives, particularly those that involved cross-functional teamwork.
We think you need these skills to ace REEBOK- Head of Brand Connections
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and objectives of the Head of Brand Connections role at Reebok. Tailor your application to highlight your relevant experience in brand marketing, cultural collaborations, and digital strategy.
Craft a Compelling CV: Your CV should reflect your 8–10 years of experience in brand, content, or cultural marketing. Emphasise your achievements in driving Gen Z-centric strategies and any relevant work in fashion, streetwear, or activewear.
Write a Strong Cover Letter: In your cover letter, express your passion for Reebok and how your background aligns with their vision. Highlight specific examples of past campaigns you've led, particularly those that resonate with youth culture and community engagement.
Showcase Your Creativity: Since the role involves leading innovative brand experiences, consider including a portfolio or links to previous campaigns you've worked on. This will demonstrate your ability to create engaging content and drive impactful brand connections.
How to prepare for a job interview at Provallar Executive Search
✨Showcase Your Cultural Insight
As the Head of Brand Connections, it's crucial to demonstrate your understanding of cultural trends and how they relate to Reebok's brand. Be prepared to discuss specific examples of how you've successfully engaged with youth subcultures or created impactful brand experiences.
✨Highlight Your Strategic Thinking
This role requires a strong marketing strategy. During the interview, share your approach to identifying emerging platforms and influencers. Discuss how you would leverage these insights to enhance Reebok's brand presence across various channels.
✨Emphasise Collaboration Skills
Reebok values teamwork and cross-functional collaboration. Be ready to provide examples of how you've led teams in previous roles, particularly in creating campaigns or partnerships that required input from multiple stakeholders.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to brand perception or digital identity. Think about potential scenarios and formulate your responses to showcase your problem-solving skills and creativity in driving brand initiatives.
