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- Tasks: Lead bold initiatives to enhance Reebok's brand relevance in sport and lifestyle.
- Company: Reebok is a leading brand in fitness and lifestyle, known for its cultural impact.
- Benefits: Enjoy excellent salary, bonuses, and career growth opportunities.
- Why this job: Shape Reebok's digital identity and cultural footprint while inspiring Gen Z.
- Qualifications: 8-10 years in brand marketing, with a focus on youth culture and content.
- Other info: Collaborate with creative teams and lead exciting brand activations.
The predicted salary is between 43200 - 72000 £ per year.
The Head of Brand Connections at Reebok will play a pivotal role in leading bold, culturally attuned initiatives that deepen Reebok’s relevance across both sport and lifestyle. This is a strategic and hands-on leadership role focused on strengthening Reebok’s brand perception, digital identity, and cultural footprint across Europe. The successful candidate will shape how Reebok shows up—digitally, socially, physically, and experientially.
Key Objectives
- Grow brand awareness and love for the brand
- Strengthen Reebok’s cultural voice and cross-channel storytelling
- Activate lifestyle and sport touchpoints through meaningful connections
- Deliver high-impact brand experiences that inspire and convert
Scope of Work & Core Responsibilities
- Brand & Digital Audit
Review, Refine, Develop the digital presence of the brand - Marketing Strategy
Identify emerging platforms, creators, collectives, and youth subcultures to partner with
Lead influencer strategy and micro-community building across sport, street, and lifestyle
Drive Gen Z-first thinking across all brand marketing and connection points - Strategic Brand Planning
Define brand moments, launches, and cultural milestones that Reebok should own
Map Reebok’s presence across sport and lifestyle to balance performance and relevance
Build seasonal frameworks that combine data, culture, and creativity - Cultural Collaborations & Partnerships
Lead cross-functional campaign creation for brand collabs, events, and regional takeovers
Initiate strategic partnerships across music, art, fitness, and fashion
Champion local storytelling through city activations and talent-led moments - Content & Experience Leadership
Oversee creation of 360° campaigns—from social-first assets to retail takeovers
Collaborate with creative and agency teams to produce engaging, mobile-first content
Plan and lead Reebok pop-ups, live events, seeding programs, and activations - Budget & Team Management
Own the EU brand connections budget, driving ROI through prioritised impact
Lead and mentor a team of brand and community marketers
Drive synergy across global, regional, and local marketing functions
Ideal Candidate:
- 8–10 years of brand, content, or cultural marketing experience
- Background in fashion, streetwear, activewear, fitness, or creator-driven youth brands
- Proven track record of delivering Gen Z-centric marketing strategies and experiences
- Strong social and content DNA, with deep knowledge of emerging platforms and communities
- Experienced in leading campaigns, building cultural partnerships, and running activations
- Hands-on and collaborative, with the ability to lead teams and influence across functions
- Entrepreneurial, creative, and fluent in the cultural currency of sport and style
Excellent salary, bonus and career prospects.
REEBOK- Head of Brand Connections employer: Provallar Executive Search
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land REEBOK- Head of Brand Connections
✨Tip Number 1
Familiarise yourself with Reebok's current brand initiatives and campaigns. Understanding their recent collaborations and marketing strategies will help you speak knowledgeably about how you can contribute to their goals during interviews.
✨Tip Number 2
Network with professionals in the fashion and activewear industries, especially those who have experience with Gen Z marketing. Attend relevant events or webinars to connect with potential colleagues and gain insights into the latest trends.
✨Tip Number 3
Showcase your understanding of digital platforms and cultural movements that resonate with younger audiences. Be prepared to discuss specific examples of how you've successfully engaged these communities in past roles.
✨Tip Number 4
Prepare to demonstrate your leadership style and how you’ve mentored teams in previous positions. Highlight your collaborative approach and ability to drive synergy across different marketing functions, as this is crucial for the role.
We think you need these skills to ace REEBOK- Head of Brand Connections
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and objectives of the Head of Brand Connections role at Reebok. Tailor your application to highlight your relevant experience in brand marketing, cultural collaborations, and digital strategy.
Craft a Compelling CV: Your CV should reflect your 8–10 years of experience in brand, content, or cultural marketing. Emphasise your achievements in driving Gen Z-centric strategies and any relevant work in fashion, streetwear, or activewear.
Write a Strong Cover Letter: In your cover letter, express your passion for Reebok and how your background aligns with their vision. Discuss specific examples of past campaigns you've led and how they relate to the objectives outlined in the job description.
Showcase Your Cultural Knowledge: Demonstrate your understanding of emerging platforms and youth subcultures in your application. Highlight any previous experiences where you've successfully engaged with Gen Z audiences or built meaningful connections through cultural storytelling.
How to prepare for a job interview at Provallar Executive Search
✨Showcase Your Cultural Awareness
As the Head of Brand Connections, it's crucial to demonstrate a deep understanding of cultural trends and how they relate to Reebok's brand. Be prepared to discuss recent campaigns or collaborations that resonate with Gen Z and how you would leverage these insights in your role.
✨Highlight Your Strategic Thinking
This role requires a strong marketing strategy mindset. Come equipped with examples of how you've successfully identified emerging platforms or youth subcultures in previous roles. Discuss your approach to building influencer strategies and community engagement.
✨Prepare for Creative Problem-Solving
Expect questions that assess your ability to think creatively under pressure. Prepare to share specific instances where you've led cross-functional campaigns or partnerships, detailing the challenges faced and how you overcame them to deliver impactful results.
✨Demonstrate Leadership Skills
As a leader, you'll need to inspire and mentor your team. Be ready to discuss your leadership style and provide examples of how you've successfully managed teams in the past, particularly in fast-paced environments like fashion or activewear.
