Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and grow key retail partnerships while driving revenue and brand experience.
- Company: Join a leading global sportswear brand known for innovation and quality.
- Benefits: Enjoy competitive pay, remote work options, and exciting corporate perks.
- Why this job: Be part of a dynamic team shaping the future of retail in sportswear.
- Qualifications: 6–10+ years in key account management, ideally in retail or consumer products.
- Other info: Passion for sport and culture is essential; thrive in a fast-paced environment.
The predicted salary is between 43200 - 72000 £ per year.
Our client, a leading global sportswear brand, is seeking a Senior Key Account Manager – UK to lead, manage, and grow strategic partnerships across the British retail landscape. This includes key accounts such as Sports Direct, ASOS, Schuh, JD Sports, Office, and other relevant retail and ecommerce partners. This is a critical commercial leadership role—responsible for driving revenue growth, deepening retail relationships, and elevating the brand experience across both omnichannel and digital-first environments.
Account Leadership & Commercial Growth
- Own and manage the strategic direction, commercial performance, and daily operations of top UK accounts including Sports Direct, ASOS, Schuh, JD Sports, and Office.
- Drive revenue, profitability, and market share across accounts, managing the full P&L and delivering on short- and long-term targets.
- Build and execute joint business plans (JBPs) tailored to each account’s positioning, channel focus, and consumer audience.
Planning, Execution & Go-to-Market
- Lead seasonal go-to-market planning, aligning with brand, merchandising, and product teams to deliver compelling assortments and brand activations.
- Oversee sell-in and sell-out strategies, ensuring alignment with demand planning and supply chain to meet commercial and operational goals.
- Monitor key account performance, market trends, and competitor activity to inform strategy and adapt in real time.
Retail & Digital Activation
- Champion brand presentation and premium execution across both physical retail and e-commerce platforms.
- Collaborate closely with marketing and digital teams to support account-specific activations, product launches, and brand campaigns.
- Ensure that consumer touchpoints across all accounts reflect the brand’s vision, values, and commercial ambition.
Internal Stakeholder Management
- Act as the internal voice of the customer, representing the needs and opportunities of each account within the organization.
- Partner cross-functionally with supply chain, finance, marketing, and global sales teams to ensure account strategies are aligned and executed seamlessly.
- Ensure compliance with trade terms, internal policies, and partner expectations.
Qualifications
- 6–10+ years of experience in key account management or commercial roles, ideally within sporting goods, fashion, lifestyle, or consumer products.
- Direct experience managing major UK retail accounts, particularly omnichannel and digital-first partners such as Sports Direct, ASOS, JD, Schuh, or Office.
- Demonstrated track record of delivering commercial growth, strategic planning, and effective cross-functional execution.
- Strong knowledge of the UK retail landscape, consumer behaviour, and digital commerce.
- Excellent negotiation, planning, and analytical skills with a data-informed approach to decision making.
- Passion for sport, fashion, culture, and community.
- Ambitious, self-motivated, and excited to grow within a globally recognized brand.
National Account Manager / Senior National Account Manager employer: Provallar Executive Search
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager / Senior National Account Manager
✨Tip Number 1
Network with professionals in the sportswear and retail industry. Attend industry events, webinars, or trade shows where you can meet key players and learn about the latest trends. Building relationships can often lead to job opportunities that aren't advertised.
✨Tip Number 2
Research the specific accounts mentioned in the job description, such as Sports Direct and ASOS. Understand their business models, recent news, and how they position themselves in the market. This knowledge will help you demonstrate your expertise during interviews.
✨Tip Number 3
Prepare to discuss your previous experience in managing key accounts, particularly in omnichannel environments. Be ready to share specific examples of how you've driven revenue growth and built successful partnerships in your past roles.
✨Tip Number 4
Stay updated on the latest digital marketing strategies and e-commerce trends. Being knowledgeable about how brands are engaging consumers online will set you apart, especially since this role involves collaboration with marketing and digital teams.
We think you need these skills to ace National Account Manager / Senior National Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in key account management, particularly with major UK retail accounts. Use specific examples that demonstrate your ability to drive revenue growth and manage P&L effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the sportswear industry and your understanding of the brand's values. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description.
Highlight Relevant Skills: Emphasise skills such as negotiation, strategic planning, and analytical abilities. Provide concrete examples of how you've used these skills to achieve commercial success in past positions.
Showcase Industry Knowledge: Demonstrate your knowledge of the UK retail landscape and digital commerce trends. Mention any relevant market insights or competitor analysis you've conducted that could benefit the company.
How to prepare for a job interview at Provallar Executive Search
✨Know Your Accounts
Before the interview, research the key accounts you'll be managing, such as Sports Direct and ASOS. Understand their business models, recent news, and how they fit into the broader retail landscape. This will show your potential employer that you're proactive and genuinely interested in the role.
✨Demonstrate Commercial Acumen
Be prepared to discuss your experience with P&L management and how you've driven revenue growth in previous roles. Use specific examples to illustrate your ability to create and execute joint business plans tailored to different accounts.
✨Showcase Your Cross-Functional Collaboration Skills
Highlight instances where you've successfully partnered with marketing, supply chain, or finance teams. Discuss how these collaborations have led to successful product launches or brand activations, emphasising your ability to work across departments.
✨Express Your Passion for the Brand
Convey your enthusiasm for the sportswear industry and the brand itself. Share your insights on current trends in retail and digital commerce, and explain how your personal interests align with the company's vision and values.
