At a Glance
- Tasks: Lead ecommerce marketing strategy and drive profitable growth across online channels.
- Company: Established international group with a portfolio of reputable global brands.
- Benefits: Competitive salary up to £85,000 and opportunities for career advancement.
- Other info: Work in a dynamic environment with a focus on innovation and performance.
- Why this job: Play a key role in digital growth and influence commercial outcomes.
- Qualifications: 8-12+ years in ecommerce or DTC marketing leadership with strong data-driven skills.
The predicted salary is between 51000 - 85000 £ per year.
Our client is an established international group behind a portfolio of reputable global brands. Having worked with them for more than 22 years, we know them to be a stable, well‑run organisation with strong leadership and long‑term ambitions for digital growth. The business is now investing in the next phase of its ecommerce expansion across key European markets and is seeking a Head of Ecommerce Marketing to lead commercial performance across online channels and drive profitable growth.
This is a senior leadership role suited to someone who combines strategic thinking with hands‑on execution, and who thrives in environments where they can build, optimise and scale performance marketing operations.
The Opportunity
Reporting to senior leadership, you will take ownership of ecommerce marketing performance across paid media, SEO, CRM and lifecycle channels. The role carries shared accountability for revenue growth and profitability, ensuring marketing investment delivers measurable commercial outcomes. You will lead a lean internal team while managing specialist agency partners, implementing structured reporting, disciplined experimentation and data‑driven decision making.
This role will suit a commercially focused ecommerce leader who enjoys building capability, driving performance and delivering sustainable growth across international markets.
Key Responsibilities
- Co‑own ecommerce revenue and profitability targets
- Develop and execute a multi‑market ecommerce marketing strategy
- Lead performance marketing across paid search, paid social, affiliates and emerging channels
- Drive disciplined CAC management and continuous ROAS improvement
- Define and deliver the organic growth roadmap including SEO strategy
- Lead CRM and lifecycle marketing to increase retention, engagement and customer lifetime value
- Implement structured testing and conversion optimisation frameworks
- Manage agency partners and build a high‑performing internal marketing team
- Deliver clear forecasting, reporting and performance visibility to senior leadership
- Introduce AI tools and automation to improve efficiency and marketing performance
About You
- 8–12+ years of ecommerce or DTC marketing leadership experience
- Strong commercial and financial acumen
- Deep expertise across paid media, SEO, CRM and performance marketing channels
- Experience managing agencies and developing internal teams
- Highly data‑driven with strong reporting and forecasting discipline
- Comfortable operating in fast‑changing or turnaround environments
- Experience with multi‑market European ecommerce operations preferred
- Shopify experience is advantageous
Why Join
- Lead ecommerce marketing strategy for a portfolio of recognised global brands
- Play a key role in the next phase of digital growth
- Work closely with senior leadership and influence commercial outcomes
- Competitive salary package up to £85,000 (depending on qualifications and experience).
Head of Ecommerce Marketing in London employer: Provallar Executive Search
Join a well-established international group renowned for its portfolio of reputable global brands, where you will lead the ecommerce marketing strategy in a dynamic and supportive environment. With a strong focus on digital growth, the company offers competitive salaries, opportunities for professional development, and the chance to influence commercial outcomes while working closely with senior leadership. This role not only allows you to drive performance across key European markets but also fosters a culture of innovation and collaboration, making it an excellent place for ambitious professionals seeking meaningful and rewarding employment.
Contact Details:
Provallar Executive Search Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Ecommerce Marketing in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. We want you to be able to discuss their ecommerce strategies and how you can contribute to their growth. Show them you mean business!
✨Tip Number 3
Don’t forget to showcase your achievements! When you get the chance to chat with potential employers, highlight your past successes in ecommerce marketing. We want them to see the value you can bring to their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate candidates who are ready to take on exciting challenges in ecommerce marketing.
We think you need these skills to ace Head of Ecommerce Marketing in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Head of Ecommerce Marketing role. Highlight your achievements in ecommerce, performance marketing, and team leadership to show us you’re the perfect fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about ecommerce marketing and how your strategic thinking can drive growth. Be sure to mention any relevant experience with multi-market operations.
Showcase Your Data Skills:Since this role is all about data-driven decision making, make sure to include examples of how you've used data to improve marketing performance in your previous roles. We love seeing numbers that back up your success!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Provallar Executive Search
✨Know Your Numbers
As a Head of Ecommerce Marketing, you'll need to demonstrate your strong commercial acumen. Brush up on key metrics like CAC, ROAS, and customer lifetime value. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Strategic Thinking
Prepare to talk about your experience in developing multi-market ecommerce strategies. Think of specific examples where you’ve successfully led performance marketing initiatives across various channels, and how those strategies contributed to revenue growth.
✨Demonstrate Leadership Skills
This role involves leading a lean team and managing agency partners. Be prepared to share your approach to building high-performing teams and how you’ve fostered collaboration and accountability in previous positions.
✨Embrace Change and Innovation
The company is looking for someone who thrives in fast-changing environments. Share examples of how you've adapted to change, implemented new technologies like AI tools, or optimised processes to improve marketing performance.
