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For Companies At a Glance
- Tasks: Lead and grow a major European e-commerce business with full P&L responsibility.
- Company: Join a global group with iconic brands making a significant impact in the market.
- Benefits: Enjoy excellent salary, perks, and the autonomy to shape your digital roadmap.
- Why this job: This role offers strategic leadership and hands-on execution in a dynamic environment.
- Qualifications: Seeking a senior digital commerce leader with P&L experience and strong merchandising skills.
- Other info: Fluency in English is required; additional European languages are a plus.
The predicted salary is between 72000 - 108000 £ per year.
This is your opportunity to run and grow a major European e-commerce business — with the resources, autonomy, and seniority to make a measurable impact across the UK and Europe.
Our client, a global group with iconic brands is seeking an exceptional Head of Ecommerce to take full ownership of the European direct-to-consumer website. This senior role combines strategic leadership with hands-on execution, giving you the autonomy to shape the digital roadmap, drive commercial performance, and elevate the customer experience across multiple European markets.
With full P&L responsibility, you will lead trading strategy, merchandising, and operational excellence to deliver sales growth, profitability, and market share.
Why This Role Stands Out
- Lead the digital flagship for an internationally recognised brand.
- Full commercial ownership — P&L, strategy, and execution.
- Senior remit covering the UK and European markets.
- Balance strategic vision with hands-on trading and merchandising.
Key Responsibilities
Commercial Leadership & P&L Ownership
- Own the P&L for the European e-commerce site, delivering sales, gross margin, and EBIT.
- Lead monthly P&L reviews, forecasts, and KPI tracking.
- Build and execute trading strategies that maximise profit and conversion.
Merchandising & Range Planning
- Develop seasonal Open-to-Buy plans aligned to budget and growth objectives.
- Manage stock forecasting, allocation, and sell-through optimisation.
- Curate digital product assortments that drive customer engagement and loyalty.
Marketing & Campaign Alignment
- Work with marketing teams to deliver an integrated commercial calendar.
- Balance full-price sales with strategic clearance and promotional events.
- Align brand campaigns to maximise digital conversion.
Digital Experience & Operations
- Lead UX/UI improvements to increase engagement and conversion.
- Oversee site merchandising, markdowns, and promotional activity.
- Use data analytics to optimise trading and customer experience.
Strategic Projects
- Deliver omni-channel initiatives, operational upgrades, and platform enhancements to keep the business competitive.
What We’re Looking For
- Senior digital commerce leader with full P&L experience (fashion, sportswear, or premium consumer goods preferred).
- Strong merchandising, trading, and range planning expertise.
- Data-driven, commercially astute, and comfortable making decisive calls.
- Advanced knowledge of Shopify Plus (or similar enterprise platforms).
- Fluent in English (additional European languages a plus).
Excellent Salary and Perks.
Head of Ecommerce employer: Provallar Executive Search
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecommerce
✨Tip Number 1
Familiarise yourself with the latest trends in e-commerce, particularly in the fashion and premium consumer goods sectors. Understanding current market dynamics will help you speak confidently about how you can drive sales growth and enhance customer experience.
✨Tip Number 2
Network with professionals in the e-commerce space, especially those who have experience with P&L management. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Showcase your data-driven decision-making skills by preparing examples of how you've used analytics to improve trading performance in previous roles. Being able to discuss specific metrics and outcomes will demonstrate your commercial acumen.
✨Tip Number 4
If you have experience with Shopify Plus or similar platforms, be ready to discuss how you've leveraged these tools to enhance user experience and operational efficiency. Highlighting your technical expertise can set you apart from other candidates.
We think you need these skills to ace Head of Ecommerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce, particularly any roles where you've had P&L responsibility. Use specific metrics to demonstrate your impact on sales growth and customer engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital commerce and outline how your strategic vision aligns with the company's goals. Mention your experience with trading strategies and merchandising, as well as your familiarity with platforms like Shopify Plus.
Showcase Leadership Skills: Emphasise your leadership experience in your application. Provide examples of how you've led teams to achieve commercial success and improved customer experiences in previous roles.
Highlight Data-Driven Decision Making: Discuss your ability to use data analytics to inform trading decisions and enhance customer experience. Include specific examples of how data has influenced your past strategies and outcomes.
How to prepare for a job interview at Provallar Executive Search
✨Showcase Your P&L Expertise
Be prepared to discuss your experience with P&L management in detail. Highlight specific examples where you've successfully driven sales growth and profitability, as this role demands full commercial ownership.
✨Demonstrate Strategic Vision
Articulate your strategic approach to e-commerce. Discuss how you would develop and execute trading strategies that align with the company's goals, and be ready to share insights on market trends and consumer behaviour.
✨Highlight Your Merchandising Skills
Prepare to talk about your merchandising and range planning experience. Share examples of how you've curated product assortments that enhance customer engagement and loyalty, as this is crucial for the role.
✨Emphasise Data-Driven Decision Making
Since the role requires a data-driven mindset, be ready to discuss how you've used analytics to optimise trading and improve customer experiences. Provide concrete examples of how data has influenced your decisions in past roles.
