Head of Brand and Marketing

Our client, a leading global sportswear brand, is looking for a strategic, creative, and commercially minded Head of Brand and Marketing to lead the evolution of its brand across Europe.

This role combines long-term brand vision with integrated marketing execution, shaping meaningful connections between brand, consumer, and key retail partners.

The successful candidate will bring a strong background in brand marketing, account marketing, and campaign leadership—along with experience managing diverse teams and collaborating across sales, product, digital, and merchandising functions. A strong understanding of Germany and France as key markets will be critical.

Key Responsibilities

Brand & Strategic Leadership

• Define and lead the brand vision across sport and lifestyle categories, ensuring alignment with global direction and local market needs.
• Shape and deliver the strategic framework for annual and seasonal marketing plans, rooted in consumer insight and business growth.
• Champion brand relevance through creative storytelling, cultural positioning, and consumer engagement.

Integrated Marketing & Account Partnerships

• Own and execute 360° seasonal campaigns in partnership with global and regional teams—across content creation, media, social, retail, experiential, and digital platforms.
• Partner with strategic accounts (e.g. Zalando, Snipes, Sports Direct, Intersport) to create tailored, full-funnel account marketing plans, either bespoke or inline with seasonal priorities.
• Localize campaigns for key markets such as Germany and France, ensuring language, culture, and consumer behaviours are reflected.

Cross-Functional Leadership & Project Execution

• Lead end-to-end campaign execution, from brief through production, activation, and performance review.
• Deliver best-in-class retail integration, community activations, and branded experiences across both DTC and wholesale.
• Collaborate cross-functionally with sales, product, merchandising, and digital teams to drive alignment and consistency.

Team Management & Culture

• Lead and mentor a team of direct reports and manage a wider cross-functional matrix.
• Foster a high-performance, inclusive team culture that promotes collaboration, creativity, and continuous development.
• Provide regular coaching and feedback, supporting both team performance and individual career growth.

Budget Oversight & Performance Tracking

• Manage the full European marketing budget, allocating resources to maximize campaign effectiveness and brand impact.
• Ensure financial clarity and accountability, with regular performance reviews and return-on-investment analysis.
• Support monthly and quarterly planning cadences, contributing insights to guide strategy and adapt in real time.

Candidate Profile

Professional Experience

• 10+ years in brand and marketing roles within sportswear, fashion, streetwear, or lifestyle sectors.
• Proven track record of building brand equity and driving commercial results through integrated marketing and account-specific activation.
• Experience working in a mid-to-large global organization with matrixed teams and regional alignment.
• Strong leadership background, including team management and cross-functional coordination.

Key Competencies

• Deep understanding of the European consumer and market landscape, especially Germany and France.
• Strategic thinker with a hands-on mindset—able to switch between big picture planning and in-season execution.
• Strong storytelling and content creation sensibility, with knowledge of media, social, retail, and digital touchpoints.
• Excellent stakeholder management and influencing skills, across internal teams and external partners.
• Comfortable navigating fast-paced, dynamic environments and balancing creative vision with commercial targets.

Personal Attributes

• Passionate about sport, culture, and community – with an active lifestyle and genuine brand affinity.
• Committed to building diverse, inclusive teams and fostering a collaborative, empowering environment.
• Strong communicator and relationship builder with a growth mindset.