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- Tasks: Lead the eCommerce strategy for a luxury activewear brand, managing online store performance and marketing.
- Company: Join a refined activewear brand blending fashion and sport in a modern London office.
- Benefits: Enjoy an excellent salary, perks, and a dynamic work environment.
- Why this job: Be part of a growing brand, shaping its digital presence and customer experience.
- Qualifications: 5+ years in eCommerce/marketing, preferably in luxury fashion or activewear.
- Other info: Role may evolve based on business needs and market trends.
The predicted salary is between 43200 - 72000 £ per year.
A refined activewear brand at the intersection of fashion and sport is looking for an experienced eCommerce Manager to lead its digital commerce. This is an office-based role in the client's new, modern London office. The role is focused on delivering eCommerce success for the brand, balancing trading performance with a full-funnel marketing strategy to drive growth, elevate the brand, and ensure a seamless customer experience.
You will be responsible for the end-to-end management of the online store, while also shaping the brand’s digital presence across performance, CRM, and content channels.
Key Responsibilities- eCommerce Trading & Digital Operations
- Own and drive the global eCommerce P&L—forecasting, trading, and optimising to hit sales and margin targets.
- Oversee site performance, UX, merchandising, and conversion optimisation.
- Manage day-to-day product launches, homepage refreshes, navigation, SEO, and on-site content updates.
- Coordinate with logistics and CS teams to deliver premium service and smooth fulfilment.
- Partner with third-party platforms (Shopify Plus, ESPs, analytics tools) to enhance functionality and performance.
- Plan and execute full-funnel marketing campaigns across digital (paid social, Google Ads, email, SEO) and owned channels.
- Develop the brand calendar in collaboration with creative, product, and merchandising teams.
- Manage email marketing strategy, campaign performance, and database growth (Klaviyo or similar).
- Brief and oversee paid media strategy with in-house or external teams across Meta, Google, and affiliate.
- Plan brand-building activations including social storytelling, PR drops, influencer campaigns, and seasonal lookbooks.
- Report on trading, traffic, and campaign performance with regular insights and recommendations.
- Continuously optimise onsite conversion, CAC, ROAS, and LTV with a test-and-learn mindset.
- Monitor competitor activity and digital trends to inform strategy and maintain competitive edge.
- 5+ years’ experience in a hybrid ecommerce/marketing role, ideally within luxury fashion, activewear, or lifestyle brands.
- Proven ownership of ecommerce trading performance and campaign execution.
- Strong grasp of Shopify Plus, GA4, Klaviyo, and Meta/Google Ads platforms.
- Aesthetic sensibility with an understanding of brand storytelling and luxury customer experience.
- Commercial mindset—data-driven, results-focused, and agile in approach.
- Excellent cross-functional project management and communication skills.
Salary: Excellent market rate plus perks. The scope of the roles and responsibilities may expand or be varied depending on the needs of the Company’s business to adapt to changing market conditions.
Ecommerce Manager employer: Provallar Executive Search
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager
✨Tip Number 1
Familiarise yourself with the latest trends in luxury activewear and eCommerce. Understanding the market landscape will help you speak confidently about how you can contribute to the brand's growth during interviews.
✨Tip Number 2
Network with professionals in the luxury fashion and eCommerce sectors. Attend industry events or join relevant online communities to connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities.
✨Tip Number 3
Showcase your experience with tools like Shopify Plus, GA4, and Klaviyo by preparing case studies or examples of past successes. Being able to discuss specific metrics and outcomes will demonstrate your capability to drive eCommerce performance.
✨Tip Number 4
Research the brand's current digital presence and identify areas for improvement. During your interview, share your thoughts on how you would enhance their eCommerce strategy, which will show your proactive approach and genuine interest in the role.
We think you need these skills to ace Ecommerce Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce and marketing, particularly within luxury fashion or activewear. Use specific metrics to demonstrate your success in previous roles, such as sales growth or campaign performance.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and the luxury activewear market. Discuss how your skills align with the key responsibilities outlined in the job description, and provide examples of how you've successfully managed eCommerce operations in the past.
Showcase Your Technical Skills: Highlight your proficiency with platforms like Shopify Plus, GA4, and Klaviyo. If you have experience with digital marketing tools, mention them as well. This will show that you are well-equipped to handle the technical aspects of the role.
Demonstrate Your Analytical Mindset: Include examples of how you've used data to drive decisions in your previous roles. Discuss any experience you have with reporting on trading performance and optimising campaigns based on analytics, as this is crucial for the eCommerce Manager position.
How to prepare for a job interview at Provallar Executive Search
✨Showcase Your eCommerce Expertise
Be prepared to discuss your previous experience in managing eCommerce platforms, particularly focusing on luxury brands. Highlight specific examples of how you've driven sales and optimised online performance.
✨Demonstrate Your Marketing Acumen
Familiarise yourself with full-funnel marketing strategies. Be ready to share successful campaigns you've executed, especially those involving digital channels like social media and email marketing.
✨Understand the Brand's Aesthetic
Research the brand's identity and aesthetic before the interview. Be prepared to discuss how you can align your strategies with their vision and enhance their storytelling through digital channels.
✨Prepare for Data-Driven Discussions
Since the role requires a strong commercial mindset, be ready to talk about how you've used data analytics to inform decisions. Bring examples of how you've improved metrics like CAC, ROAS, and LTV in past roles.
