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- Tasks: Engage with Gen-Z through dynamic CRM campaigns and build brand loyalty.
- Company: Join a global sports and lifestyle brand ready to revolutionise the market.
- Benefits: Enjoy great career prospects, creative freedom, and a vibrant work culture.
- Why this job: Make an impact by connecting sport, style, and culture for the next generation.
- Qualifications: Experience with CRM platforms and strong analytical skills are essential.
- Other info: Work cross-functionally with diverse teams to bring innovative ideas to life.
The predicted salary is between 36000 - 60000 £ per year.
This is your chance to join a global powerhouse in sport and lifestyle — a company with heritage, attitude, and bold plans to shake up the UK and European markets. Backed by a major group, the brand is entering a new era: reenergised, youth-focused, and ready to lead in culture-driven sport. Build deep connections with Gen-Z audiences and own spaces where sport meets style — think HYROX, basketball, and urban fitness — not just football and cricket.
If you are hungry to make an impact and want to help write the next chapter of a global icon, read on. You’ll help shape how a legendary brand reconnects with the next generation. You’ll work at the intersection of digital, sport, and culture. As CRM Specialist, you will be at the heart of our digital relationship with customers — helping us turn engagement into loyalty and insight into action. You’ll shape the way we communicate with our audience, using Microsoft Dynamics to deliver smart, personalised campaigns that resonate across lifestyle, sport, and culture.
You’ll work cross-functionally with eCommerce, Marketing, Merchandising, and Design teams to bring our seasonal plans to life through the CRM channel — and build journeys that speak directly to the next generation.
- Planning & Forecasting
- Build annual CRM growth plans tied to database acquisition and revenue goals
- Forecast monthly performance based on trade plans and CRM performance insights
- Analyse database health, channel effectiveness, and customer behaviours
- Manage the CRM campaign calendar and align it with product drops, brand moments, and cultural opportunities
- Work with internal teams to gather campaign inputs (product, merch, site data)
- Build personalised journeys across email, SMS, and push — using automation and segmentation tools in Microsoft Dynamics
- Create touchpoints that reflect what our audience cares about — from their training routines to their streetwear picks
- Develop high-impact CRM campaigns across channels
- Collaborate with copywriters and designers to create dynamic, on-brand communications
Experience working with CRM platforms (Microsoft Dynamics or similar). Strong analytical skills and comfort with data-driven decisions. Creative mindset with a sharp eye for timing, tone, and cultural relevance. Great career prospect and growth.
Customer Relationship Management Specialist / CRM employer: Provallar Executive Search
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Specialist / CRM
✨Tip Number 1
Familiarise yourself with Microsoft Dynamics, as it's a key tool for this role. Consider taking an online course or tutorial to get hands-on experience with its features, especially those related to CRM campaigns and data analysis.
✨Tip Number 2
Stay updated on the latest trends in youth culture and sport, particularly those that resonate with Gen-Z. Follow relevant social media accounts, blogs, and news outlets to understand what drives engagement among this audience.
✨Tip Number 3
Network with professionals in the CRM and marketing fields, especially those who have experience in sports or lifestyle brands. Attend industry events or webinars to make connections and learn from their insights.
✨Tip Number 4
Prepare to discuss your analytical skills and how you've used data to drive decisions in past roles. Be ready to share specific examples of how you've created successful campaigns or improved customer engagement through data insights.
We think you need these skills to ace Customer Relationship Management Specialist / CRM
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the CRM Specialist position. Understand the key responsibilities and required skills, especially focusing on how your experience aligns with building connections with Gen-Z audiences.
Tailor Your CV: Customise your CV to highlight relevant experience in CRM, digital marketing, and data analysis. Emphasise any previous work with Microsoft Dynamics or similar platforms, and showcase your ability to create engaging campaigns that resonate with younger audiences.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for sport and lifestyle brands. Discuss how you can contribute to the company's goals of connecting with the next generation and provide examples of past successes in similar roles.
Showcase Analytical Skills: In your application, mention specific instances where you've used data to drive decisions or improve campaign performance. Highlight your analytical skills and how they can benefit the company's CRM strategies.
How to prepare for a job interview at Provallar Executive Search
✨Know Your Audience
Understand the Gen-Z demographic and their interests in sport and lifestyle. Research how the company connects with this audience and be ready to discuss how you can contribute to building those connections.
✨Showcase Your CRM Skills
Be prepared to talk about your experience with CRM platforms, especially Microsoft Dynamics. Highlight specific campaigns you've worked on and how you used data to drive decisions and improve customer engagement.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working with various teams, share examples of how you've successfully collaborated with marketing, eCommerce, or design teams in the past. Emphasise your ability to bring ideas to life through teamwork.
✨Bring Creative Ideas to the Table
Think of innovative campaign ideas that could resonate with the target audience. Be ready to discuss how you would create personalised journeys and touchpoints that reflect their interests, from training routines to streetwear.
