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- Tasks: Lead product strategy for Apparel and Footwear, driving innovation and commercial success.
- Company: Globally recognised sportswear brand expanding across the UK and Europe.
- Benefits: Excellent salary package and opportunity to shape future product strategies.
- Other info: Fast-paced environment with high visibility and career-defining opportunities.
- Why this job: Join a dynamic team during an exciting growth phase and influence key partnerships.
- Qualifications: 7-10+ years in sportswear or fashion product management with strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
A globally recognised sportswear brand is entering an exciting new phase of growth across the UK and Europe — and we’re building the team that will help shape the future vision of the business.
We are looking for an experienced Product Line Manager with a strong background in Apparel, Footwear, SMU development, Merchandising, and Product Creation to lead strategic product initiatives across key European retail partners. This is a rare opportunity to join a newly evolving structure within an international sportswear business where you will play a pivotal role in driving commercial product strategy, building elevated assortments, and delivering impactful consumer-led collections across both Apparel and Footwear.
Working cross-functionally with Merchandising, Sales, Marketing, and Global Design teams, you will own the end-to-end SMU process — from briefing and development through to commercialisation, go-to-market execution, and performance analysis. This is a high-impact role sitting at the centre of Product Creation, Merchandising, Sales, Marketing, and Commercial Strategy. You will own the full SMU lifecycle — from concept and briefing through to development, commercialisation, sell-in, and performance analysis — helping drive revenue, elevate consumer demand, and strengthen strategic partnerships across Europe.
WHY THIS ROLE STANDS OUT:
- Join a globally recognised sportswear business during an exciting expansion phase
- Play a key role in building and shaping the future European product strategy
- Work across both Apparel & Footwear categories
- High visibility role with cross-functional leadership exposure
- Opportunity to influence key wholesale and retail partnerships across Europe
- Fast-paced, entrepreneurial and commercially driven environment
KEY RESPONSIBILITIES:
- Lead seasonal SMU strategy across Apparel & Footwear
- Develop commercially strong product assortments tailored to major retail accounts
- Partner closely with Sales, Merchandising, Marketing and Global Design teams
- Drive product briefs, pricing architecture, margin targets and go-to-market execution
- Analyse market trends, competitor activity and consumer insights to identify opportunities
- Manage timelines and product critical paths to ensure successful launches
- Support product storytelling, account presentations and sell-in strategies
WHAT WE’RE LOOKING FOR:
- 7–10+ years’ experience within sportswear, fashion, footwear or apparel product management
- Strong understanding of SMU, wholesale and retail product strategies
- Experience across Apparel and/or Footwear product creation
- Commercial mindset with excellent analytical and stakeholder management skills
- Passion for sportswear, consumer trends and product innovation
- Proven ability to thrive in a fast-moving international business
Location: Fitzrovia London
Salary: Excellent package
Start: ASAP
If you’re looking for a career-defining opportunity within a globally recognised sportswear business with ambitious growth plans across Europe, we’d love to hear from you.
Product Line Manager in City of London employer: Provallar Executive Search
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Line Manager in City of London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience in SMU development and product management. We want to see how your background in Apparel and Footwear can drive their commercial strategy forward. Be confident and let your passion shine through!
✨Prepare for Interviews
Do your homework before any interview! Research the company’s recent projects and their approach to product creation. We suggest preparing some insightful questions that show you’re genuinely interested in how you can contribute to their growth in Europe.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Product Line Manager in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Product Line Manager role. Highlight your background in Apparel and Footwear, as well as any experience with SMU development and merchandising.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about sportswear and how your experience can help shape our European product strategy. Be sure to mention any relevant achievements that demonstrate your commercial mindset.
Showcase Your Analytical Skills: Since this role involves analysing market trends and consumer insights, make sure to include examples of how you've used data to drive product decisions in your previous roles. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the quickest way for us to see your application and get you into the conversation about this exciting opportunity!
How to prepare for a job interview at Provallar Executive Search
✨Know Your Product Inside Out
Make sure you have a solid understanding of the product lines you'll be managing. Research the brand's current offerings in Apparel and Footwear, and be ready to discuss how you can elevate these assortments. Familiarise yourself with recent trends in sportswear and consumer preferences to show your passion and insight.
✨Showcase Your Cross-Functional Experience
This role requires collaboration with various teams like Sales, Marketing, and Global Design. Prepare examples from your past experiences where you've successfully worked across departments. Highlight how you’ve driven product briefs or go-to-market strategies in a team setting.
✨Demonstrate Your Analytical Skills
Be ready to discuss how you've used market analysis and consumer insights to inform product decisions. Bring specific examples of how your analytical mindset has led to successful product launches or improved sales performance. This will show that you can drive revenue and strengthen partnerships effectively.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges in the SMU process. Think about potential scenarios related to product development timelines or market competition. Practising your responses will help you articulate your thought process and decision-making skills during the interview.