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- Tasks: Lead operations for Reebok Europe, ensuring efficiency in planning, procurement, logistics, and sales.
- Company: Join the iconic Reebok brand and shape its European operations.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a significant impact on a global brand while leading high-performing teams.
- Qualifications: 15+ years in senior operations roles, preferably in sportswear or consumer goods.
- Other info: Fast-paced environment with a focus on innovation and operational excellence.
The predicted salary is between 72000 - 108000 £ per year.
I have been supporting the build-out of the new Reebok Europe team in London. As a trusted recruitment partner for over 20 years to the wider group, I am now leading the search for a Chief Operating Officer for the Reebok European business. This is a critical senior leadership role responsible for Planning, Procurement, Logistics, Fulfilment and Sales Operations. The COO shapes how the organisation delivers availability, service excellence, operational discipline and scalable growth across the region. The individual will build the operating model, refine processes and lead high-performing teams across the full value chain—ensuring the organisation delivers the right product at the right time and at the right cost.
The Role
The COO will own end-to-end operational performance for the region, setting strategy while staying close to execution. The focus is stability, accuracy, speed, visibility and cost efficiency across all channels, including Wholesale and eCommerce. This role suits someone who thrives in fast-moving, product-led environments and understands the operational demands of scaling a global footwear/apparel brand.
Key Responsibilities
- Sales Operations: Lead order management, allocation and customer service across B2B and D2C. Ensure accurate order entry, tracking and fulfilment. Strengthen workflow efficiency and service levels. Align availability and timelines with Sales and Commercial teams. Implement strong SOPs and operational controls across sales support activities.
- Demand Planning: Lead the demand planning organisation to deliver robust, data-driven forecasts. Run the S&OP process and ensure alignment with Sales, Product and Supply Chain. Improve forecast accuracy, reduce variability and enhance inventory availability.
- Procurement / Purchasing: Oversee procurement of finished goods and inbound flow from suppliers. Strengthen supplier performance across lead-times, capacity and delivery reliability. Ensure purchasing aligns with inventory strategy, market needs and budget commitments.
- Logistics & Fulfilment: Own performance of 3PL partners and warehouse operations. Improve cost-to-serve, throughput and SLA adherence across B2B and eCommerce. Ensure operational readiness for seasonal peaks, product launches and major account deliveries.
- Operational Strategy & Process Leadership: Build an integrated operating model across Planning, Procurement, Logistics and Sales Ops. Introduce KPIs, governance frameworks and performance management. Streamline processes, remove inefficiencies and improve data accuracy. Partner cross-functionally with Sales, Marketing, Product, Finance and IT.
- Team Leadership: Lead and develop multi-disciplinary operational teams. Coach leaders, build capability and foster a culture of accountability and continuous improvement. Provide clarity, structured direction and operational discipline across the organisation.
Candidate Profile
- 15+ years of experience with senior leadership in operations, supply chain or general management.
- Background in sportswear, fashion, footwear, consumer goods or FMCG is strongly preferred.
- Strong expertise in demand planning, procurement, logistics or fulfilment.
- Experience managing 3PLs, warehouses and long lead-time product sourcing.
- Proven ability to build and scale end-to-end operational processes.
- Hands-on, structured, detail-oriented and able to simplify complexity.
- Excellent cross-functional leadership and communication skills.
- Comfortable operating in high-growth, transformation or restructuring environments.
For a confidential discussion, please contact: Vic Rajah — Provallar Executive Search vic@provallar.net
Chief Operating Officer - REEBOK EUROPE employer: Provallar Executive Search
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Operating Officer - REEBOK EUROPE
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who have experience in operations or supply chain. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Prepare for interviews by researching Reebok's current operations and challenges. Show us you understand their needs and how you can contribute to their goals. Tailor your examples to highlight your experience in demand planning and logistics.
✨Tip Number 3
Don’t just apply anywhere—apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Reebok team.
✨Tip Number 4
Follow up after interviews with a thank-you note. It’s a simple gesture that keeps you on their radar and reinforces your enthusiasm for the role. Make it personal by mentioning something specific from your conversation!
We think you need these skills to ace Chief Operating Officer - REEBOK EUROPE
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the COO role at Reebok Europe. Highlight your experience in operations, supply chain, and team leadership, as these are key for this position. We want to see how your background aligns with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've led teams, improved processes, or driven operational excellence in previous roles. This is your chance to show your passion for the brand and the industry!
Showcase Your Achievements: When detailing your experience, focus on quantifiable achievements. Did you improve efficiency by a certain percentage? Reduce costs? We love numbers that demonstrate your impact, so make sure to include them in your application.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows us you’re serious about joining the Reebok Europe team!
How to prepare for a job interview at Provallar Executive Search
✨Know Your Numbers
As a COO, you'll need to demonstrate your understanding of key metrics. Brush up on your knowledge of operational KPIs, demand planning statistics, and procurement efficiencies. Be ready to discuss how you've used data to drive decisions in your previous roles.
✨Showcase Your Leadership Style
This role requires strong team leadership. Prepare examples that highlight your experience in building high-performing teams and fostering a culture of accountability. Think about specific challenges you've faced and how you coached your team through them.
✨Understand the Brand
Reebok is a well-known brand in the sportswear industry. Familiarise yourself with their current market position, recent product launches, and any challenges they may be facing. This will show your genuine interest and help you align your vision with theirs during the interview.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills. Think about potential operational challenges Reebok might encounter and how you would address them. This will demonstrate your strategic thinking and ability to execute under pressure.
