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For Companies At a Glance
- Tasks: Lead digital marketing strategies to drive growth and engagement across Proton's ecosystem.
- Company: Join Proton, a pioneering privacy-tech company founded by CERN scientists.
- Benefits: Be part of a community-driven movement with a focus on online freedom and privacy.
- Why this job: Make a lasting impact in the world of digital privacy and work with a passionate team.
- Qualifications: Extensive experience in digital marketing leadership with a focus on growth and customer retention.
- Other info: Collaborate with diverse, smart individuals from top academic institutions.
The predicted salary is between 48000 - 72000 £ per year.
About Proton
Join Proton, created by scientists who met at CERN, now a global leader in the privacy-tech industry. We provide encrypted, open-source, and easy-to-use B2C services. We want to create a new internet that serves the interests of all people. We need you, your voice, your ideas, and your ambition to make it happen. Join us to make a lasting impact in the world.
The role
We are looking for a digital marketing leader to drive forward our growth motion across the Proton ecosystem through digital channels and measurement. You will be responsible for a broad spectrum of digital channels including performance marketing, SEO, lifecycle marketing, and CRM, and oversee measurement and analytics across all marketing channels. You’ll be responsible for driving and amplifying growth motions through B2C and B2B, helping spread our privacy drive across both individuals and companies.
What you will do
- Build out a vision and strategy for how digital channels can be leveraged to drive growth – acquisition, activation, retention, and monetization across each Proton product and across the ecosystem.
- Work with Product and business unit growth teams to design the growth motions for B2C and B2B.
- Put in place best-in-class testing and optimization strategies, methodologies, and platforms.
- Drive customer acquisition efforts through performance marketing, finding the right pools of customers and designing their journey from ad to subscription.
- Develop a lifecycle user strategy for our growing 100m user base to drive activation, retention, and monetization.
- Develop a demand generation strategy for Proton’s growing B2B business, working closely with the Head of Sales to drive efficient pipeline and conversion across SMB verticals.
- Hire, develop, and lead a team of kickass digital marketers, ensuring their personal and skills development.
- Oversee the management of digital agencies, SaaS platforms, and tools to help resource and automate our efforts.
- Manage marketing analytics and reporting across the marketing team, to drive insights on key levers and ROI.
- Partner with the Data team to drive accurate measurement and inference, whilst staying true to our strict privacy principles and protocols.
Job requirements
- Extensive experience in a digital marketing leadership role encompassing growth, performance marketing, and lifecycle/CRM with a stellar track record for driving growth with positive unit economics.
- Strong experience in B2C, SaaS, subscription-based startups/tech companies preferably in online privacy, cybersecurity, and/or productivity contexts.
- Strong domain expertise in performance marketing and lifecycle/CRM with experience across SEO, product-led growth, and marketing analytics.
- Big believer in driving sustainable growth and product-led growth.
- Must have a holistic approach, prioritizing retention and monetization just as much as acquisition and activation.
- Voracious early adopter of new technologies across diverse fields from privacy to artificial intelligence, and cryptocurrency to cybersecurity.
- Strong empathy for the customer, user-centric mindset, and an unwillingness to lower standards.
- Proven track record in marketing successful product launches in fast-paced environments.
- A work ethic of going above and beyond to make things happen.
- Ability to be hands-on and thrive in a fast-paced environment with strong project management skills.
- Strong ability to both hustle and problem solve - blockers are there to be unblocked and there is no problem too big.
- You have strong leadership attributes and are not afraid to lead the conversation.
Why Proton
- Be part of a movement - Proton is not just a product or service but a community-driven movement united by a shared vision of online freedom. Our services are open source, audited, and supported by community contributions.
- Work with smart and dedicated people - Our team is diverse, collaborative, and tight-knit with people coming from all walks of life, including many of the world’s top academic institutions and organizations.
- Join a strong brand - Proton Mail, our favourite encrypted email service, has grown to be a staple of online security and privacy.
Head of Digital Marketing employer: ProtonMail
Contact Detail:
ProtonMail Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing achievements and projects. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews by researching Proton and its mission. Understand their products and how your experience aligns with their goals. Tailor your responses to show how you can contribute to their growth and privacy initiatives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Proton movement.
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Show Your Passion for Privacy: When writing your application, let your enthusiasm for online privacy shine through. We want to see how your values align with our mission at Proton, so share your thoughts on why this cause matters to you.
Tailor Your Experience: Make sure to highlight your relevant experience in digital marketing, especially in B2C and SaaS contexts. Use specific examples that demonstrate your success in driving growth and engagement, as we love seeing real results!
Be Data-Driven: Since analytics play a big role in our marketing strategy, include any metrics or data that showcase your achievements. Whether it’s improved conversion rates or successful campaigns, numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at Proton!
How to prepare for a job interview at ProtonMail
✨Know Your Digital Marketing Inside Out
Make sure you brush up on all aspects of digital marketing, especially performance marketing, SEO, and CRM. Be ready to discuss your past experiences and how they align with Proton's mission to drive growth through innovative digital strategies.
✨Showcase Your Leadership Skills
As a Head of Digital Marketing, you'll need to lead a team of marketers. Prepare examples of how you've successfully managed teams in the past, focusing on their development and how you’ve driven results together. Highlight your ability to inspire and motivate others.
✨Demonstrate Your Customer-Centric Approach
Proton values empathy for the customer, so be prepared to discuss how you've put users at the heart of your marketing strategies. Share specific examples of how you've improved customer retention and monetisation while maintaining a user-centric mindset.
✨Be Ready to Discuss Data-Driven Decisions
Since analytics play a crucial role in this position, come equipped with insights from your previous roles where data influenced your marketing decisions. Talk about how you’ve used measurement and analytics to optimise campaigns and drive ROI.
