At a Glance
- Tasks: Create impactful outreach campaigns and build relationships with top publishers.
- Company: Join Proton, a fast-growing tech company focused on privacy and user-first services.
- Benefits: Enjoy competitive pay, health insurance, stock options, and flexible working hours.
- Other info: Collaborative environment with opportunities for professional development and community impact.
- Why this job: Make a real difference in the digital world while growing your career in SEO.
- Qualifications: Fluent in English and German, with a background in PR or marketing.
The predicted salary is between 30000 - 42000 £ per year.
Join Proton and help build a better internet where privacy is the default. Proton is one of Europe’s fastest‑growing scale‑ups, serving over 100 million users worldwide. Our mission is to build a more ethical and responsible alternative to Big Tech services, focusing on end‑to‑end encryption, privacy, open‑source, and ease of use.
The Organic team is a vital and growing part of the Proton family. The significance of SEO is understood at the highest levels of the business; it serves as our primary traffic source and enables us to expand our global customer base while maintaining a low cost per acquisition (CPA).
We seek a motivated and detail‑oriented Outreach Specialist to join our Organic team with a focus on the German speaking markets. The ideal candidate will speak both languages fluently, but fluency in just one is also highly desirable.
The Outreach Specialist will play a key role in our outreach/link‑building function to support the growth of multiple Proton products across core markets. This role will emphasise building relationships with major global publishers and site owners to secure authoritative links in relevant publications and from other highly‑regarded websites. Exceptional communication skills, a creative mindset, and a passion for driving SEO growth through offsite strategies are essential for success in this position.
What you will do:
- Outreach Campaign Development: Create and implement effective outreach campaigns to acquire high‑quality backlinks from relevant and authoritative websites.
- Relationship Building: Establish and maintain strong relationships with journalists, major publications, influencers, and administrators of niche websites across various industries.
- Collaboration: Work closely with diverse internal teams, such as PR, Social Media, Content, and Affiliates, to ensure that campaigns and content are optimised for link‑building.
- Performance Tracking: Monitor and report on the effectiveness of outreach campaigns, including metrics related to link acquisition, traffic improvements, and search engine rankings.
- Link Prospecting: Through thorough research and competitive analysis, identify and assess potential linking opportunities.
- Pitching: Supervise the creation of persuasive email pitches and engage in negotiations for link acquisition.
- Competitor Analysis: Conduct regular analyses of competitors to identify new link‑building opportunities and stay ahead of industry trends.
- SEO Compliance: Ensure all outreach activities adhere to the latest SEO best practices and search engine guidelines.
- Tool Proficiency: Effectively utilise media contact databases and standard SEO and outreach tools.
What we need from you:
- Fluent (or close to) verbal and written communication skills in English and German.
- Background or education in PR, marketing, or similar.
- Experience in working with news media and journalists; established relationships with publications or journalist networks are a plus.
- Demonstrated success in improving search engine rankings across various markets.
- Experience in securing backlinks from major publications in different markets.
- An ability to ideate outreach campaigns which deliver long‑term value.
- Comfortable engaging with internal stakeholders to highlight the value your work brings to overall business objectives.
- Familiarity with outreach‑specific PR tools as well as general SEO tools.
- Understanding overall SEO and how outreach integrates with it and other marketing efforts and channels.
What we offer:
- Technology: We provide all the devices and software you need to excel in your role.
- Learning & Development: We are committed to your professional growth – Proton offers various learning opportunities.
- Employee Benefits: Comprehensive health insurance plans, competitive retirement savings options, generous vacation/leave policies and wellness programs.
- Stock Options: At Proton, we are all owners of the company and you get stock options when you join us.
- In‑Person Collaboration: Collaboration is easier and more effective in person.
- Food: Lunch and snacks are provided by Proton every day at our offices.
- Transport: We support our employees with transport costs through subsidising public transport, bike allowances or parking spaces based on your office location.
- Flexible Working: You can define your own working hours as long as it works with team meetings.
- Work that Matters: Proton is a community‑first organisation.
Our commitment to diversity and inclusion: At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals feel valued and empowered.
SEO Outreach Specialist: (German speaking) employer: Proton
Proton is an exceptional employer that fosters a privacy-first culture, empowering employees to take ownership of their work while collaborating with top-tier talent across various disciplines. With a dynamic and impact-driven environment in London, team members benefit from meaningful growth opportunities and a commitment to innovation, making it an ideal place for those looking to make a significant difference in the tech landscape.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Outreach Specialist: (German speaking)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Proton and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Proton are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Proton on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Proton. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Outreach Specialist: (German speaking)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Proton. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Proton:Show us that you’ve done your homework! In your application, briefly mention what you admire about Proton’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Proton
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Proton will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Proton, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
