SEO Outreach Specialist (German Speaker)

We seek a motivated and detail-oriented Outreach Specialist to join our Organic team with a focus on the German speaking markets. The ideal candidate will speak both languages fluently, but fluency in just one is also highly desirable. Exceptional communication skills, a creative mindset, and a passion for driving SEO growth through offsite strategies are essential for success in this position.

Requirements:

• Fluent (or close to) verbal and written communication skills in English and German.
• Background or education in PR, marketing, or similar.
• Experience in working with news media and journalists; established relationships with publications or journalist networks are a plus.
• Demonstrated success in improving search engine rankings across various markets.
• Experience in securing backlinks from major publications in different markets.
• An ability to ideate outreach campaigns which deliver long-term value.
• Comfortable engaging with internal stakeholders to highlight the value your work brings to overall business objectives.
• Familiarity with outreach-specific PR tools as well as general SEO tools.
• Understanding overall SEO and how outreach integrates with it and other marketing efforts and channels.

What the job involves:

• The Outreach Specialist will play a key role in our outreach/link-building function to support the growth of multiple Proton products across core markets.
• This role will emphasise building relationships with major global publishers and site owners to secure authoritative links in relevant publications and from other highly-regarded websites.
• Outreach Campaign Development: Create and implement effective outreach campaigns to acquire high-quality backlinks from relevant and authoritative websites.
• Relationship Building: Establish and maintain strong relationships with journalists, major publications, influencers, and administrators of niche websites across various industries.
• Collaboration: Work closely with diverse internal teams, such as PR, Social Media, Content, and Affiliates, to ensure that campaigns and content are optimised for link-building.
• Performance Tracking: Monitor and report on the effectiveness of outreach campaigns, including metrics related to link acquisition, traffic improvements, and search engine rankings.
• Link Prospecting: Through thorough research and competitive analysis, identify and assess potential linking opportunities.
• Pitching: Supervise the creation of persuasive email pitches and engage in negotiations for link acquisition.
• Competitor Analysis: Conduct regular analyses of competitors to identify new link-building opportunities and stay ahead of industry trends.
• SEO Compliance: Ensure all outreach activities adhere to the latest SEO best practices and search engine guidelines.
• Tool Proficiency: Effectively utilise media contact databases and standard SEO and outreach tools.