Senior Marketing Manager - New Products

Join Proton and build a better internet where privacy is the default. At Proton, we believe that privacy is a fundamental human right and the cornerstone of democracy. Since our inception in 2014, we have dedicated ourselves to providing free and open-source technology to millions worldwide, ensuring access to privacy, security, and freedom online.

Our journey began with Proton Mail, the largest secure email service globally, and has since expanded to include Proton VPN, Proton Calendar, Proton Drive, and Proton Pass. These tools empower individuals and organizations to take control of their personal data, break away from Big Tech’s invasive practices, and defeat censorship. Our work impacts hundreds of millions of lives, from activists on the front lines defending freedom to leaders in governments protecting sensitive information.

Proton today supports over 100 million user accounts with a growing team of over 500 people from over 50 different countries. We value intelligence, learning potential, and ambition in our hiring process. Adaptability is key as we navigate uncharted territories and redefine how business is conducted online.

The role:

We are looking for a full-stack senior marketer with a proven track record of launching and scaling new products from 0 to 1 and 1 to 10. You will lead go-to-market (GTM) efforts for multiple new products across both B2C and B2B, playing a critical role in helping Proton identify product-market fit and scale growth efficiently. This role is ideal for someone who thrives in fast-paced, scrappy environments and enjoys wearing many hats. You will work closely with product, design, engineering, and brand to bring new ideas to life and make them resonate in the market.

What you will do:

• Conduct competitive analyses to define market white space and inform product, pricing, and marketing strategy.
• Lead naming, brand identity, and domain strategy for new products.
• Identify and validate the target audience, leveraging user research and growth experiments.
• Define positioning and messaging based on deep understanding of user needs.
• Own the GTM strategy for multiple early-stage product launches across Proton’s ecosystem, from beta to general access.
• Track success metrics to define product-market-fit.
• Test and scale marketing channels based on impact, iterating quickly.
• Develop and execute integrated marketing plans, spanning product marketing, content, lifecycle, paid, and partnerships.
• Track and analyze success metrics tied to awareness, activation, retention, and conversion.
• Manage multiple new products at one time and define how they fit into the broader Proton brand and ecosystem.

What we need from you:

• 10+ years experience in product marketing, growth marketing, or full-stack marketing roles, with a strong focus on 0 to 1 product launches.
• Demonstrated success launching both B2C and B2B products, especially in startup or scale-up environments.
• Experience working with early-stage products to identify and iterate toward product-market fit.
• Deep comfort with ambiguity, experimentation, and fast decision-making.
• Strong instincts for brand, creative, and storytelling, paired with a data-informed mindset.
• Ownership mentality and the ability to build from scratch and rally others around your vision.
• Ability to self-organize, prioritize, and take initiative to provide strategic recommendations on how marketing can shape growth.
• Generalist mindset with fluency across performance marketing, lifecycle, SEO, comms, and product marketing.
• High agency, low ego, and strong collaboration skills.

Nice to haves:

• Experience in social networking, communications, or AI.

Why Proton:

Collaboration is easier and more effective in person, which is why we have offices in various locations. You can also enjoy working from home up to 30% of the time, while enjoying great company during our three core days in the office.

We provide all the devices and software you need to excel in your role, ensuring you have the best tools at your disposal to achieve your goals. Lunch and snacks are provided by Proton every day at our offices. We will always support our employees with transport costs through subsidising public transport, bike allowances, or parking spaces based on your office location.

At Proton, we are all owners of the company and you get stock options when you join us. You can define your own working hours as long as it works with team meetings. We are committed to your professional growth, offering various learning opportunities, including training programs, conferences and events, and continual learning.

Proton is a community-first organization, started with the support of a crowdfunding campaign and built with community input. To this day, Proton’s only source of revenue is user subscriptions. Over 100 million people trust and support Proton, and we put our users and community first in everything we do.

Our Commitment to Diversity and Inclusion: At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals feel valued and empowered.