Performance Marketing Manager - VPN and Pass

Join Proton and build a better internet where privacy is the default. At Proton, we believe that privacy is a fundamental human right and the cornerstone of democracy. Since our inception in 2014, we have dedicated ourselves to providing free and open-source technology to millions worldwide, ensuring access to privacy, security, and freedom online. Our journey began with Proton Mail, the largest secure email service globally, and has since expanded to include Proton VPN, Proton Calendar, Proton Drive, and Proton Pass.

We are seeking a highly skilled Performance Marketing Manager to drive and optimize our digital advertising efforts. This role combines operational media buying and oversight of an external performance marketing agency. You will be responsible for scaling our marketing investment, ensuring a measurable impact on awareness and conversion metrics. This includes end-to-end management of PPC and paid media campaigns, including planning, creative briefing, tracking, reporting, and continuous optimization.

The ideal candidate has a deep understanding of the media buying landscape, a curious and investigative mindset, excels at data-driven decision-making, and thrives in a fast-paced, results-oriented environment.

What you will do:

• Build ROI positive web and mobile app performance campaigns across various platforms (e.g., Google Ads, LinkedIn Ads, Meta, Outbrain, Direct publishers).
• Optimize campaign performance through continuous monitoring, A/B testing, and data-driven decision-making.
• Be accountable for key performance metrics, including return on ad spend (ROAS) and customer acquisition cost (CAC), ensuring campaigns deliver measurable ROI.
• Partner with a performance marketing agency to scale campaigns effectively across web and mobile.
• Provide clear briefs, oversee campaign implementation, and evaluate agency performance.
• Align in-house efforts with agency activities to ensure seamless execution.
• Support Brand & Product Marketing teams with activation of awareness and experimental campaigns.
• Implement and manage privacy-first tracking and attribution methodologies to accurately measure campaign effectiveness and identify areas for improvement.
• Leverage privacy-first mobile tracking and attribution methodologies to accurately measure app campaign effectiveness and uncover areas for optimization.
• Provide regular reporting and insights on campaign performance, KPIs, and actionable recommendations for optimization.
• Work closely with Ad Tech team to automate processes and troubleshoot campaign issues.
• Lead conception of campaign creative assets.
• Challenge the B2C funnels and provide recommendations to increase the conversion rate.
• Stay updated on industry trends, competitive activity, and emerging advertising platforms.

Job Requirements:

• Extensive experience (minimum 4 years) in digital marketing, with a focus on performance marketing and media buying.
• Proven track record of successfully managing and optimizing digital advertising campaigns across multiple platforms, with a strong emphasis on tech and subscription-based brands.
• Strong platform expertise of Google Ads and Google Ads Editor, Microsoft Ads and Microsoft Ads Editor, Meta ads, Reddit ads, Outbrain.
• Naturally curious and investigative mindset with a desire to understand how advertising systems, platforms, and processes work end-to-end.
• Excellent skills in Excel for data analysis, reporting and budget tracking.
• Experience with CMS and building landing pages.
• Experience in driving positive ROI through paid media campaigns.
• Experience in automation and basic coding is a plus.
• Excellent verbal and written communications skills (English); another language is a plus.
• Ability to convey complex data insights in a clear and understandable manner.
• Highly organized with the ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
• Willingness to learn new tools, technologies and methodologies.

Why should you join Proton?

• Be part of a movement - Proton is not just a product or service but a community-driven movement united by a shared vision of online freedom.
• Work with smart and dedicated people - Our team is diverse, collaborative, and tight-knit.
• Join a strong brand - Our encrypted email service - Proton Mail - has grown to be a staple of online security and privacy.
• Grow with us - We’re one of Europe’s fastest-growing startups, doubling in size every year.
• Have your voice heard - We value your opinion and encourage you to speak up and share your ideas and thoughts.

Our Commitment to Diversity and Inclusion:

At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals feel valued and empowered.