SEO Outreach Specialist: (German speaking) (Hiring Immediately) in London

Join Proton and help build a better internet where privacy is the default. Proton is one of Europe’s fastest-growing scale-ups, serving over 100 million users worldwide. Our mission is to build a more ethical and responsible alternative to Big Tech services, focusing on end-to-end encryption, privacy, open-source, and ease of use.

The Organic team is a vital and growing part of the Proton family. The significance of SEO is understood at the highest levels of the business; it serves as our primary traffic source and enables us to expand our global customer base while maintaining a low cost per acquisition (CPA).

We seek a motivated and detail-oriented Outreach Specialist to join our Organic team with a focus on the German speaking markets. The ideal candidate will speak both languages fluently, but fluency in just one is also highly desirable.

The Outreach Specialist will play a key role in our outreach/link-building function to support the growth of multiple Proton products across core markets. This role will emphasise building relationships with major global publishers and site owners to secure authoritative links in relevant publications and from other highly-regarded websites. Exceptional communication skills, a creative mindset, and a passion for driving SEO growth through offsite strategies are essential for success in this position.

What you will do:

• Outreach Campaign Development: Create and implement effective outreach campaigns to acquire high-quality backlinks from relevant and authoritative websites.
• Relationship Building: Establish and maintain strong relationships with journalists, major publications, influencers, and administrators of niche websites across various industries.
• Collaboration: Work closely with diverse internal teams, such as PR, Social Media, Content, and Affiliates, to ensure that campaigns and content are optimised for link-building.
• Performance Tracking: Monitor and report on the effectiveness of outreach campaigns, including metrics related to link acquisition, traffic improvements, and search engine rankings.
• Link Prospecting: Through thorough research and competitive analysis, identify and assess potential linking opportunities.
• Pitching: Supervise the creation of persuasive email pitches and engage in negotiations for link acquisition.
• Competitor Analysis: Conduct regular analyses of competitors to identify new link-building opportunities and stay ahead of industry trends.
• SEO Compliance: Ensure all outreach activities adhere to the latest SEO best practices and search engine guidelines.
• Tool Proficiency: Effectively utilise media contact databases and standard SEO and outreach tools.

What we need from you:

• Fluent (or close to) verbal and written communication skills in English and German.
• Background or education in PR, marketing, or similar.
• Experience in working with news media and journalists; established relationships with publications or journalist networks are a plus.
• Demonstrated success in improving search engine rankings across various markets.
• Experience in securing backlinks from major publications in different markets.
• An ability to ideate outreach campaigns which deliver long-term value.
• Comfortable engaging with internal stakeholders to highlight the value your work brings to overall business objectives.
• Familiarity with outreach-specific PR tools as well as general SEO tools.
• Understanding overall SEO and how outreach integrates with it and other marketing efforts and channels.

What we offer:

• Technology: We provide all the devices and software you need to excel in your role.
• Learning & Development: We are committed to your professional growth – Proton offers various learning opportunities, including training programs, conferences/events and continual learning.
• Employee Benefits: Comprehensive health insurance plans, competitive retirement savings options, generous vacation/leave policies and wellness programs.
• Stock Options: At Proton, we are all owners of the company and you get stock options when you join us.
• In-Person Collaboration: Collaboration is easier and more effective in person, which is why we have offices in multiple locations.
• Food: Lunch and snacks are provided by Proton every day at our offices.
• Transport: We support our employees with transport costs through subsidising public transport, bike allowances or parking spaces based on your office location.
• Flexible Working: You can define your own working hours as long as it works with team meetings.
• Work that Matters: Proton is a community-first organisation, started with the support of a crowdfunding campaign and built with community input.

Our commitment to diversity and inclusion: At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals feel valued and empowered.