At a Glance
- Tasks: Lead organic growth for Proton VPN and Proton Mail through strategy and metadata testing.
- Company: Proton, a forward-thinking tech company based in London.
- Benefits: Hybrid work model, supportive team, and opportunities for international collaboration.
- Other info: Join a dynamic team focused on innovation and user engagement.
- Why this job: Make a global impact by scaling localisation across 30+ markets.
- Qualifications: Experience in ASO and a passion for app growth.
The predicted salary is between 59400 - 72600 £ per year.
Proton in London is seeking an experienced ASO Lead to own organic growth across Proton VPN and Proton Mail.
You will define strategy, run metadata testing, and drive improvements across Google Play and the App Store.
You will scale localisation across 30+ markets, partner with translators, and collaborate with Design, Growth, and Product to maximise install conversion and international reach.
The role offers a hybrid work model with offices in London and other locations, plus a supportive team
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ASO Lead — Global App Store Growth & Localization employer: Proton
Proton is an exceptional employer that champions privacy and user experience, making it a perfect fit for those passionate about technology and ethical practices. With a strong emphasis on employee growth, a collaborative work culture, and the opportunity to tackle complex challenges, you will thrive in an environment that values creativity and innovation. Located in a vibrant tech hub, Proton offers unique advantages such as flexible working arrangements and a commitment to work-life balance, ensuring that you can make a meaningful impact while enjoying a fulfilling career.
StudySmarter Expert Advice🤫
We think this is how you could land ASO Lead — Global App Store Growth & Localization
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Proton and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Proton are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Proton on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Proton. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ASO Lead — Global App Store Growth & Localization
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Proton. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Proton:Show us that you’ve done your homework! In your application, briefly mention what you admire about Proton’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Proton
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Proton will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Proton, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
