At a Glance
- Tasks: Lead ASO strategy for Proton VPN and Proton Mail, optimising app store presence.
- Company: Join Proton, a pioneer in privacy-focused technology with a mission to protect users' data.
- Benefits: Competitive salary, stock options, health coverage, flexible working, and daily meals provided.
- Other info: Collaborative environment with opportunities for career growth and personal development.
- Why this job: Make a real impact on user privacy while working with a talented, diverse team.
- Qualifications: 5+ years of ASO experience, strong analytical skills, and knowledge of app store ecosystems.
The predicted salary is between 56700 - 69300 £ per year.
Join Proton and build a better internet where privacy is the default. Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we've built the world's largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar — tools used by millions globally to protect their freedom, fight censorship, and keep their data safe.
The Organic Acquisition Team owns SEO, ASO, and content strategy across all Proton products, with a current primary focus on Proton VPN and Proton Mail. We operate across 30+ markets in multiple languages, and the ASO function sits at the intersection of mobile product, design, and web acquisition strategy.
This role is the first dedicated ASO Lead at Proton — meaning you'll be building the function, not inheriting a playbook. You'll work closely with the SEO, Product, Design, and Growth Engineering teams. The right fit is someone who moves quickly, owns results end-to-end, and is energised by the scale and complexity of a multilingual, multi-product environment.
What You'll Do
- Own ASO strategy across Google Play and the Apple App Store for Proton VPN and Proton Mail — from keyword architecture to metadata optimisation to creative testing.
- Build and scale metadata localisation across 30+ markets, coordinating with regional translators to improve keyword rankings in priority languages including Korean, Japanese, Portuguese, and German.
- Drive install conversion rate improvements through structured creative asset testing — working with Design to iterate on screenshots, app icons, and preview videos based on A/B test results and market-specific insights.
- Define ASO KPIs, build the reporting infrastructure, and own the measurement and experimentation cadence across both stores.
- Identify and prioritise new market opportunities through competitive analysis, store performance data, and market research — then execute on them.
- Align ASO and SEO strategies so that keyword targeting, landing pages, and content campaigns form a unified organic acquisition funnel.
- Own Proton's ASO tooling stack — evaluate, implement, and maintain the tools and workflows that enable scalable, multi-product, multilingual execution.
Who You Are
- 5+ years of hands-on ASO experience with a documented record of improving app rankings, impressions, and install conversion rates across both iOS and Android.
- Deep knowledge of the Google Play and Apple App Store ecosystems — including ranking algorithms, metadata rules, creative asset specifications, and native A/B testing frameworks.
- Proven track record scaling ASO across 10+ markets and multiple languages, with experience managing localisation workflows at scale.
- Strong analytical skills — comfortable owning KPI definition, measurement, and experiment design using App Store Connect, Google Play Console, Firebase, and/or comparable analytics platforms.
- Hands-on experience with dedicated ASO tooling (AppTweak, SensorTower, Mobile Action, AppFollow, or equivalent).
Nice to Have
- Working fluency in Korean, Japanese, Portuguese, or German.
- Experience bridging ASO and SEO strategy to build a unified organic acquisition funnel.
What We Offer
- Work that Matters: Millions of people trust Proton with their privacy.
- A Great Team: Diverse, collaborative, and tight-knit.
- Technology: The right hardware and software to do your best work.
- Learning & Development: We invest in your growth.
- Employee Benefits: Strong health coverage, solid retirement options, generous leave, and wellness support.
- Stock Options: From day one, you have a real stake in what we're building.
- In-Person Collaboration: Offices across Geneva, Zürich, Barcelona, London, and more.
- Food: Lunch and snacks on us every day in the office.
- Transport: We cover public transport, bike allowances, or parking — whichever works for you.
- Flexible Working: You own your schedule.
Our Commitment to Diversity and Inclusion: At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals feel valued and empowered.
ASO Manager employer: proton tehnologies
Proton Technologies is an exceptional employer that champions innovation and collaboration in a flexible work environment. As a Senior Android Engineer, you will have the opportunity to contribute to meaningful projects that prioritise user privacy, while also benefiting from a culture that supports professional growth and development. Located in London, you'll be part of a dynamic team dedicated to creating impactful technology used by millions worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land ASO Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for proton tehnologies and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like proton tehnologies are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with proton tehnologies on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at proton tehnologies. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ASO Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit proton tehnologies. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of proton tehnologies:Show us that you’ve done your homework! In your application, briefly mention what you admire about proton tehnologies’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at proton tehnologies
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at proton tehnologies will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At proton tehnologies, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
