At a Glance
- Tasks: Lead B2B product marketing strategies to drive revenue and generate high-quality leads.
- Company: Join Proton, a pioneer in privacy-focused technology with a mission to protect users' data.
- Benefits: Enjoy competitive pay, health coverage, stock options, and flexible working hours.
- Other info: Collaborate with a diverse team and enjoy perks like free lunch and transport support.
- Why this job: Make a real impact on millions by promoting essential privacy tools.
- Qualifications: Experience in B2B SaaS marketing and strong analytical skills required.
The predicted salary is between 60000 - 75000 £ per year.
Join Proton and build a better internet where privacy is the default. Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we’ve built the world’s largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar—tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. In some situations, Proton has literally helped save lives! We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Our 500+ team members across 50+ countries come from leading organizations and elite academic backgrounds. We move fast, keep hierarchy light, and prioritize impact over optics. If you want to do meaningful work with exceptionally high-caliber people, this is it. Join us and do work you can truly be proud of.
Purpose of the role
We are seeking a highly skilled and experienced Head of Product Marketing B2B to join our team at Proton. As a lead in our organization, you will play a crucial role in accelerating revenue growth from the B2B segment. Your focus will be on driving direct revenue and generating high-quality leads for our sales team. You will work closely with cross‑functional teams, including Sales, Marketing, and Product, to develop and execute effective marketing strategies that align with our business objectives.
What you will do
- Develop B2B Product Marketing Strategy: Define and execute a comprehensive product marketing strategy for the B2B segment, aligning with the overall company goals. Select target markets, buyer personas, and positioning to maximize revenue growth.
- Go‑to‑Market Strategy: Collaborate with cross‑functional teams to create go‑to‑market plans for new product launches and feature updates. Develop a deep understanding of customer needs and pain points to effectively communicate the value proposition to the target audience.
- Pricing and Packaging: Determine competitive pricing strategies and packaging options to drive adoption and revenue growth. Analyze market trends, competitor pricing, and customer feedback to optimize pricing models.
- Lead Generation: Develop and implement lead generation programs to generate high-quality leads for the sales team. Utilize various marketing channels such as content marketing, email campaigns, social media, and events to reach target audiences and drive engagement.
- Marketing Budget Allocation: Work closely with the Marketing team to allocate budget effectively across different marketing channels. Monitor and optimize campaign performance to ensure maximum ROI.
- Sales Enablement: Collaborate with Sales teams to develop sales collateral, presentations, and training materials that effectively communicate the value proposition and competitive differentiation of our B2B products.
- Market and Competitive Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and competitor strategies. Stay updated on industry best practices and emerging trends to drive innovation in our marketing approach.
Job requirements
- Proven experience as a Product Marketing Manager/Lead or similar role in the B2B SaaS industry.
- In‑depth knowledge of B2B marketing strategies, lead generation, and demand generation.
- Strong analytical skills with the ability to leverage data to drive decision‑making and measure marketing effectiveness.
- Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts to both technical and non‑technical audiences.
- Ability to collaborate effectively with cross‑functional teams and manage multiple stakeholders.
- Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage budgets.
- Excellent command of both spoken and written English.
- Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
Why should you join Proton?
- Work that Matters: millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments. The work you do here is real, and the impact is measurable.
- Work with smart and dedicated people: Our team is diverse, collaborative, and tight‑knit with people coming from all walks of life, including many of the world’s top academic institutions and organizations, such as MIT, Harvard, Stanford, Caltech, Cambridge, and ETH.
- Join a strong brand: Our encrypted email service - ProtonMail - has grown to be a staple of online security and privacy. Proton has been featured in multiple popular television and film productions, such as Mr. Robot, Knives Out, Sounds of Metal, and more.
- Technology: you'll get the right hardware and the right software you need to do your best work.
- Learning & Development: we invest in your growth because sharp people make us better. Proton is one of the fastest ways to accelerate your career because you'll be thrown into real challenges, with real ownership, from day one.
- Employee Benefits: your wellbeing isn't an afterthought. We offer strong health coverage, solid retirement options, generous leave, and wellness support so you can bring your best self to work every day.
- Stock Options: at Proton, we all have the opportunity to be owners of the company. From day one, you have a real stake in what we're building. When Proton wins, you win.
- In‑Person Collaboration: Amazing things happen when passionate, smart, and purposeful people get together in the same room. With offices across Geneva, Zürich, Barcelona, London and more, you'll spend most of your time collaborating face‑to‑face with people who genuinely care about what they're building.
- Food: Lunch and snacks are on us every day in our offices so you can focus on the work and not on what's for lunch.
- Transport: getting to the office shouldn't cost you. We cover public transport, bike allowances, or parking, whichever works for you.
- Flexible Working: you own your schedule. Set hours that work for you and your team — because outcomes matter more than when the clock says you started.
Head of Product Marketing (B2B) in London employer: Proton AG
Proton is an exceptional employer that prioritises meaningful work and employee growth, offering a collaborative and diverse environment where privacy is championed as a fundamental human right. With strong health benefits, stock options, and a commitment to professional development, employees are empowered to take ownership of their roles while enjoying flexible working arrangements and in-person collaboration across vibrant offices in cities like Geneva and London. Join us to make a real impact alongside some of the brightest minds in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing (B2B) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Proton AG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Proton AG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Proton AG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Proton AG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Product Marketing (B2B) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Proton AG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Proton AG:Show us that you’ve done your homework! In your application, briefly mention what you admire about Proton AG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Proton AG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Proton AG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Proton AG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
