At a Glance
- Tasks: Lead B2B product marketing strategies and drive revenue growth for Proton's innovative tools.
- Company: Join Proton, a pioneer in privacy-focused technology with a mission to protect users' data.
- Benefits: Competitive salary, flexible work environment, and the chance to make a real impact.
- Other info: Collaborate with top talent from elite institutions in a dynamic, fast-paced environment.
- Why this job: Be part of a team that values privacy and empowers millions globally.
- Qualifications: Experience in B2B SaaS marketing and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
Join Proton and build a better internet where privacy is the default. Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we’ve built the world’s largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar—tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. In some situations, Proton has literally helped save lives! We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Our 500+ team members across 50+ countries come from leading organizations and elite academic backgrounds. We move fast, keep hierarchy light, and prioritize impact over optics. If you want to do meaningful work with exceptionally high-caliber people, this is it. Join us and do work you can truly be proud of.
Purpose of the role
We are seeking a highly skilled and experienced Head of Product Marketing B2B to join our team at Proton. As a lead in our organization, you will play a crucial role in accelerating revenue growth from the B2B segment. Your focus will be on driving direct revenue and generating high-quality leads for our sales team. You will work closely with cross‑functional teams, including Sales, Marketing, and Product, to develop and execute effective marketing strategies that align with our business objectives.
What you will do
- Develop B2B Product Marketing Strategy: Define and execute a comprehensive product marketing strategy for the B2B segment, aligning with the overall company goals. Select target markets, buyer personas, and positioning to maximize revenue growth.
- Go‑to‑Market Strategy: Collaborate with cross‑functional teams to create go‑to‑market plans for new product launches and feature updates. Develop a deep understanding of customer needs and pain points to effectively communicate the value proposition to the target audience.
- Pricing and Packaging: Determine competitive pricing strategies and packaging options to drive adoption and revenue growth. Analyze market trends, competitor pricing, and customer feedback to optimize pricing models.
- Lead Generation: Develop and implement lead generation programs to generate high-quality leads for the sales team. Utilize various marketing channels such as content marketing, email campaigns, social media, and events to reach target audiences and drive engagement.
- Marketing Budget Allocation: Work closely with the Marketing team to allocate budget effectively across different marketing channels. Monitor and optimize campaign performance to ensure maximum ROI.
- Sales Enablement: Collaborate with Sales teams to develop sales collateral, presentations, and training materials that effectively communicate the value proposition and competitive differentiation of our B2B products.
- Market and Competitive Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and competitor strategies. Stay updated on industry best practices and emerging trends to drive innovation in our marketing approach.
Job requirements
- Proven experience as a Product Marketing Manager/Lead or similar role in the B2B SaaS industry.
- In‑depth knowledge of B2B marketing strategies, lead generation, and demand generation.
- Strong analytical skills with the ability to leverage data to drive decision‑making and measure marketing effectiveness.
- Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts to both technical and non‑technical audiences.
- Ability to collaborate effectively with cross‑functional teams and manage multiple stakeholders.
- Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage budgets.
- Excellent command of both spoken and written English.
- Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
Why should you join Proton?
- Work that Matters: millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments. The work you do here is real, and the impact is measurable.
- Work with smart and dedicated people: Our team is diverse, collaborative, and tight‑knit with people coming from all walks of life, including many of the world’s top academic institutions and organizations, such as MIT, Harvard, Stanford, Caltech, Cambridge, and ETH.
- Join a strong brand: Our encrypted email service - ProtonMail - has grown to be a staple of online security and privacy. Proton has been featured in multiple popular television and film productions, such as Mr. Robot, Knives Out, Sounds of Metal, and more.
- Technology: you'll get the right hardware and the right software you need to do your best work.
Head of Product Marketing (B2B) employer: Proton AG
Proton is an exceptional employer that prioritises meaningful work and employee growth, offering a unique opportunity to contribute to a mission-driven company focused on privacy as a fundamental human right. With a diverse and collaborative team of over 500 professionals from elite backgrounds, employees benefit from a light hierarchy, fast-paced environment, and the chance to make a measurable impact in the world. Join us at our global locations and be part of a strong brand that values innovation, creativity, and the well-being of its users.
