Head of Product Marketing

We are looking for a product marketing leader to drive forward Proton’s product marketing across its consumer business units, from positioning and campaigns to product launches and audience insights. You will head up the product marketing function with a wider than traditional scope, and act as an integrative function across the spectrum of the marketing team, working in partnership with digital, social, content and other teams.

What you will do:

• Be the voice of the customer in every conversation, leading user research initiatives to identify the right target segment and understand deeply their needs.
• Shape the value proposition across our products with a deep understanding of a user’s jobs to be done, always aspiring to redefine the category with what we put out there.
• Act as the connector between product/BU teams and the marketing team, influencing product roadmap to shape launch cadence and pushing marketing strategy upstream into key product and business decisions.
• Responsible for developing the marketing strategy and plan for all of Proton’s products, and ensure that it is well-tuned to growth goals, product roadmap and ecosystem development.
• Lead marketing teams through execution against these plans; see through the fog of war and know where to go and what needs to be done quickly and decisively.
• Troubleshoot and solve problems involving multiple teams inside and outside of marketing.
• Be a prominent leader within the marketing team, driving forward Proton’s values within the team; educate and evangelize marketing initiatives across the Proton organisation.
• Play a key role in leadership team discussions and be a strong voice in the room for how our products shape the overall privacy ecosystem.

Job requirements:

• 12-15 years of experience in a product marketing role in B2C tech companies, preferably in online privacy, cybersecurity, productivity and other SaaS contexts.
• Voracious early adopter of new technologies across diverse fields from privacy to artificial intelligence, and cryptocurrency to cybersecurity.
• Innate ability to understand complex and technical product, and develop human-centric messaging that is simple, but not simplistic.
• Deep experience managing marketing campaigns with the knowledge of what levers drive various aspects of growth, from awareness to consideration, activation to monetization.
• Strong empathy for the customer, user-centric mindset, and an unwillingness to lower standards.
• Proven track-record in marketing successful product launches in fast-paced environments.
• An unconventional approach to marketing, with a preference for earned-first marketing over conventional advertising campaigns.
• Natural-born leader who will lead not only the product marketing function, but be a key leader across the marketing organization, shaping overall audience, marketing and communications strategy.
• A work ethic of going above and beyond to make things happen. Ability to be hands-on and thrive in a fast-paced environment with strong project management skills.
• Strong ability to both hustle and problem-solve – blockers are there to be unblocked and there is no problem too big.
• You have strong leadership attributes and are not afraid to lead the conversation.
• Generalist understanding of the spectrum of marketing fields with the ability to work with and direct teams including content, SEO, social, community, paid acquisition and lifecycle marketing.

Why should you join Proton?

• Work that Matters: millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments. The work you do here is real, and the impact is measurable.
• Work with smart and dedicated people: Our team is diverse, collaborative, and tight-knit with people coming from all walks of life, including many of the world’s top academic institutions and organizations.
• Join a strong brand: Our encrypted email service - ProtonMail - has grown to be a staple of online security and privacy.
• Technology: you’ll get the right hardware and the right software you need to do your best work.
• Learning & Development: we invest in your growth because sharp people make us better.
• Employee Benefits: your wellbeing isn’t an afterthought. We offer strong health coverage, solid retirement options, generous leave, and wellness support.
• Stock Options: at Proton, we all have the opportunity to be owners of the company.
• In-Person Collaboration: Amazing things happen when passionate, smart, and purposeful people get together in the same room.
• Food: Lunch and snacks are on us every day in our offices.
• Transport: getting to the office shouldn’t cost you. We cover public transport, bike allowances, or parking.
• Flexible Working: you own your schedule. Set hours that work for you and your team.