At a Glance
- Tasks: Lead B2C lifecycle marketing to enhance user engagement across Proton's innovative products.
- Company: Join Proton, a privacy-first tech company with a mission to protect user data.
- Benefits: Enjoy competitive salary, stock options, flexible working, and wellness support.
- Other info: Diverse team culture with opportunities for career growth and learning.
- Why this job: Make a real impact on user privacy while collaborating with top talent.
- Qualifications: 7+ years in B2C lifecycle marketing, ideally in SaaS or subscription businesses.
The predicted salary is between 60000 - 85000 £ per year.
Join Proton and build a better internet where privacy is the default. Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we've built the world's largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar - tools used by millions globally to protect their freedom, fight censorship, and keep their data safe.
Our mission is to create ethical, secure alternatives to Big Tech by putting privacy, transparency, and user trust first. As Proton continues to grow its consumer ecosystem, lifecycle marketing is becoming an increasingly important growth engine. We are looking for a B2C Lifecycle Marketing to build and scale how we engage users across products, channels, and stages of the customer journey.
Proton runs a growing portfolio of SaaS products: Mail, VPN, Drive, Pass, and Calendar - each generating its own signals about how users adopt and engage. Today, communication across that portfolio is built product by product, which means users can receive fragmented or overlapping messages instead of one coherent experience. This role exists to fix that: build the lifecycle strategy, systems, and operating model that turn user behaviour and product data into coordinated, automated journeys across the whole portfolio.
What You’ll Do:
- Own end-to-end B2C lifecycle strategy and operating model: from onboarding and activation through engagement, conversion, retention, cross-sell, and reactivation.
- Design and orchestrate multi-product customer journeys across Proton's SaaS portfolio.
- Translate behavioural and product signals into automated, triggered journeys.
- Build the operational foundations for lifecycle marketing to scale.
- Work with data teams to create clear measurement frameworks.
- Act as the connector across Product, Growth, Data, Martech, Engineering, and Marketing.
Who You Are:
- 7+ years in B2C lifecycle marketing, growth marketing, or marketing automation, ideally in a SaaS or subscription business.
- Experience in a startup or high-growth scale-up.
- Hands-on experience with lifecycle/marketing automation platforms.
- Experience using product and behavioural data to build automated customer journeys.
- Comfort operating with ambiguity.
Nice to Have:
- Experience in a privacy-first or otherwise regulated product environment.
- Experience orchestrating communications across a multi-brand or multi-product portfolio.
What We Offer:
- Work that Matters: Millions of people trust Proton with their privacy.
- A Great Team: Diverse, collaborative, and tight-knit.
- Technology: The right hardware and software to do your best work.
- Learning & Development: We invest in your growth.
- Employee Benefits: Strong health coverage, solid retirement options, generous leave, and wellness support.
- Stock Options: From day one, you have a real stake in what we're building.
- In-Person Collaboration: Offices across Geneva, Zürich, Barcelona, London, and more.
- Food: Lunch and snacks on us every day in the office.
- Transport: We cover public transport, bike allowances, or parking.
- Flexible Working: You own your schedule.
Compensation range:
- London: 60,000 - 85,000 GBP gross annually.
- Barcelona: 50,000 - 75,000 EUR gross annually.
- Other locations: Compensation will be discussed during the interview process.
Our Commitment to Diversity and Inclusion:
At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals feel valued and empowered.
If you need any extra support or reasonable adjustments during the hiring process, please let your talent partner know.
Growth & Marketing employer: Proton AG
Proton is an exceptional employer that prioritises meaningful work and employee growth, offering a collaborative and diverse environment where privacy is championed as a fundamental right. With strong health benefits, generous leave, and opportunities for career acceleration, employees are empowered to make a real impact while enjoying flexible working arrangements and in-person collaboration across vibrant locations like Geneva and London. Join us to work alongside top-tier talent and contribute to a mission that truly matters.
