At a Glance
- Tasks: Lead B2C lifecycle marketing to enhance user engagement across Proton's innovative products.
- Company: Join Proton, a privacy-first tech company with a mission to protect user data.
- Benefits: Enjoy competitive salary, stock options, flexible working, and wellness support.
- Other info: Diverse team culture with opportunities for career growth and learning.
- Why this job: Make a real impact on user privacy while collaborating with top talent.
- Qualifications: 7+ years in B2C lifecycle marketing, ideally in SaaS or subscription businesses.
The predicted salary is between 60000 - 85000 £ per year.
Join Proton and build a better internet where privacy is the default. Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we've built the world's largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar - tools used by millions globally to protect their freedom, fight censorship, and keep their data safe.
Our mission is to create ethical, secure alternatives to Big Tech by putting privacy, transparency, and user trust first. As Proton continues to grow its consumer ecosystem, lifecycle marketing is becoming an increasingly important growth engine. We are looking for a B2C Lifecycle Marketing to build and scale how we engage users across products, channels, and stages of the customer journey.
Proton runs a growing portfolio of SaaS products: Mail, VPN, Drive, Pass, and Calendar - each generating its own signals about how users adopt and engage. Today, communication across that portfolio is built product by product, which means users can receive fragmented or overlapping messages instead of one coherent experience. This role exists to fix that: build the lifecycle strategy, systems, and operating model that turn user behaviour and product data into coordinated, automated journeys across the whole portfolio.
What You’ll Do:
- Own end-to-end B2C lifecycle strategy and operating model: from onboarding and activation through engagement, conversion, retention, cross-sell, and reactivation.
- Design and orchestrate multi-product customer journeys across Proton's SaaS portfolio.
- Translate behavioural and product signals into automated, triggered journeys.
- Build the operational foundations for lifecycle marketing to scale.
- Work with data teams to create clear measurement frameworks.
- Act as the connector across Product, Growth, Data, Martech, Engineering, and Marketing.
Who You Are:
- 7+ years in B2C lifecycle marketing, growth marketing, or marketing automation, ideally in a SaaS or subscription business.
- Experience in a startup or high-growth scale-up.
- Hands-on experience with lifecycle/marketing automation platforms.
- Experience using product and behavioural data to build automated customer journeys.
- Comfort operating with ambiguity.
Nice to Have:
- Experience in a privacy-first or otherwise regulated product environment.
- Experience orchestrating communications across a multi-brand or multi-product portfolio.
What We Offer:
- Work that Matters: Millions of people trust Proton with their privacy.
- A Great Team: Diverse, collaborative, and tight-knit.
- Technology: The right hardware and software to do your best work.
- Learning & Development: We invest in your growth.
- Employee Benefits: Strong health coverage, solid retirement options, generous leave, and wellness support.
- Stock Options: From day one, you have a real stake in what we're building.
- In-Person Collaboration: Offices across Geneva, Zürich, Barcelona, London, and more.
- Food: Lunch and snacks on us every day in the office.
- Transport: We cover public transport, bike allowances, or parking.
- Flexible Working: You own your schedule.
Compensation range:
- London: 60,000 - 85,000 GBP gross annually.
- Barcelona: 50,000 - 75,000 EUR gross annually.
- Other locations: Compensation will be discussed during the interview process.
Our Commitment to Diversity and Inclusion:
At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals feel valued and empowered.
If you need any extra support or reasonable adjustments during the hiring process, please let your talent partner know.
Growth & Marketing employer: Proton AG
Proton is an exceptional employer that prioritises meaningful work and employee growth, offering a collaborative and diverse environment where privacy is championed as a fundamental right. With strong health benefits, generous leave, and opportunities for career acceleration, employees are empowered to make a real impact while enjoying flexible working arrangements and in-person collaboration across vibrant locations like Geneva and London. Join us to work alongside top-tier talent and contribute to a mission that truly matters.
StudySmarter Expert Advice🤫
We think this is how you could land Growth & Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Proton AG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Proton AG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Proton AG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Proton AG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth & Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Proton AG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Proton AG:Show us that you’ve done your homework! In your application, briefly mention what you admire about Proton AG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Proton AG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Proton AG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Proton AG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
