Global Demand Gen & ABM Lead

About the Role

This role owns Protex AI's inbound pipeline. You'll continue to build the demand generation engine that brings enterprise buyers to us at scale, from strategy through to execution. Reporting to the Head of Marketing & Growth, you'll have real ownership, a clear mandate, and the expectation that you'll push beyond the standard playbook to find what actually works. Your work will feed and sharpen every other GTM lever, giving sales better signals, making outbound more precise, and ensuring the right buyers are warm before they're ever touched.

What You'll Own

• Inbound Pipeline Strategy: Own the overall demand generation strategy, setting channel mix, campaign priorities, and pipeline targets in partnership with the Head of Marketing & Growth. You'll bring a point of view, not just a plan. Design and execute integrated, multi-channel campaigns that generate high-quality MQLs for the enterprise sales team. You'll know when to run the proven play and when to experiment with something no one in the category is doing yet. Treat pipeline health and attribution as a competitive advantage, maintaining a clear, honest view of what's working, cutting what isn't, and doubling down with precision.
• ABM & Campaign Management: Design and run ABM programmes that go beyond list-and-spray, working closely with Sales on account selection, sequencing, and the creative approaches that make target accounts take notice. Own campaign management end-to-end. From brief and asset development through to launch, reporting, and optimisation. You'll bring structure to the process and creativity to the execution. Partner with Product Marketing and Content to ensure every campaign is grounded in sharp messaging and proof points that resonate with enterprise buyers, not just content that fills a channel.
• Tradeshows & Events: Own Protex AI's global events calendar, selecting and prioritising the tradeshows, industry conferences, and owned events where our enterprise buyers actually are, not just the ones our competitors attend. Build events into the ABM motion, not alongside it. Pre-event outreach, on-the-ground engagement, and post-event follow-up should all be sequenced around target accounts, turning event presence into a precision tool, not a broadcast one. Back every event with clear ROI tracking and feed the learnings straight back into future planning.
• Reporting & Optimisation: Own demand generation reporting across the metrics that matter, pipeline contribution, channel performance, CAC, MQL-to-SQL conversion, and campaign ROI. Partner with RevOps on HubSpot to ensure attribution is accurate, lead scoring reflects reality, and lifecycle reporting gives the full picture. Treat optimisation as a habit, not a quarterly exercise, regularly reviewing what's working, cutting what isn't, and doubling down with conviction on what converts.

What You'll Need

• 5+ years of experience in demand generation, growth marketing, or a closely related field. Ideally in B2B SaaS and enterprise tech.
• Proven track record building and scaling inbound pipeline programmes, with demonstrable impact on ICP pipeline generation, MQL quality, and conversion.
• Hands-on across ABM, paid media, events, email nurture, and content-driven inbound, with the ability to lead a team without losing touch with the work.
• Strong analytical mindset, you are comfortable in HubSpot or equivalent CRM, understand attribution, and let data guide decisions.
• Ability to work cross-functionally and build strong relationships with Sales. You understand the full funnel and what it takes to turn leads into revenue.
• Excellent project management skills with the ability to run multiple campaigns simultaneously without dropping the ball.
• Experience marketing to enterprise buyers in complex industries is a plus.
• Familiarity with AI, computer vision, or industrial safety is a bonus but not essential.

Protex AI is an inclusive and equal opportunities employer. We are committed to creating an equitable workplace for everyone regardless of gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.