At a Glance
- Tasks: Lead retention strategy and subscription growth using AI to enhance customer loyalty.
- Company: Protein Works, a fast-growing DTC nutrition brand with a loyal community.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a passionate team focused on health and wellness, with room for innovation.
- Why this job: Shape the future of retention in a thriving company and make a real impact.
- Qualifications: 5+ years in retention or CRM roles, with hands-on AI experience.
The predicted salary is between 70000 - 90000 £ per year.
Protein Works is a high-growth DTC nutrition brand with a clear mission: help people live healthier, happier lives through the power of nutrition. Retention is not a support function here - it's a commercial lever, and this role has full ownership of it. You’ll be the first person to build this function, with AI at its core from day one. That means real scope, real budget, and real impact on the P&L.
The customer base is large, the data is rich, and the opportunity to compound LTV. If you want a role where retention is taken seriously as a growth driver, this is it. You’ll lead our retention strategy with AI at the centre - using intelligent tooling to personalise lifecycle communications, predict churn, and drive LTV at scale. Subscription growth is a core commercial priority, and this hire will shape how we win, retain, and grow it.
What You’ll Own
- Own and grow subscription revenue - acquisition into programme, activation, and long-term retention
- Drive LTV across all our core products, through tailored lifecycle strategies
- Lead CRM end-to-end: flows, segmentation, campaigns, and triggered comms across email, SMS, and push
- Deploy AI tooling to personalise at scale - predictive churn modelling, next-best-product recommendations, and dynamic content execution
- Build and optimise win-back programmes that recover lapsed customers and reduce net churn
- Own cohort analysis and retention reporting - turn data into decisions, not slide decks
- Partner with Paid Media and Product to ensure the post-click experience converts and retains
- Build the playbook from the ground up - this is a founding-level retention function
- Support, develop and challenge our retention team; set the standard for analytical rigour and creative ambition.
What Success Looks Like
- Subscription revenue growing month-on-month with churn rate trending down
- LTV:CAC ratio improving across key customer cohorts
- CRM flows generating measurable incremental revenue, not just opens and clicks
- AI-driven personalisation deployed across at least two major lifecycle stages within 6 months
- Repeat purchase rate increasing for first-time buyers across top product lines
Skills & Experience
Must-Have
- 5+ years in a retention, CRM, or lifecycle marketing role - ideally in DTC ecommerce or subscription
- Proven track record of improving LTV, reducing churn, and growing a subscription base commercially
- Hands-on experience with AI or predictive tooling applied to customer marketing (not just prompting - actual deployment)
- Strong CRM platform proficiency
- Data-literate: comfortable owning cohort analysis, building retention dashboards, and presenting commercial impact
- Experience working with multiple customer segments, not just a single persona
Nice-to-Have
- Experience marketing in health, nutrition, wellness, or FMCG DTC
- Familiarity with health and wellness consumer trends and how they're reshaping acquisition strategies
- Experience with TikTok Shop or affiliate/influencer performance channels
- Background in building or scaling a paid media team
Behaviours & Traits
- Commercially wired - you think in LTV, contribution margin, and payback periods, not just campaign metrics
- Ownership mindset - you don't wait to be told; you identify the gap and go close it
- Comfortable with ambiguity - the playbook doesn't fully exist yet; you'll write it
- Bias for testing - you run experiments, read the data, and act on it quickly
- Customer-obsessed without being soft - you understand what makes Protein Works' community tick and you use that commercially
Head of Retention and Subscription in Liverpool employer: Proteinworks
At Protein Works, we pride ourselves on being a dynamic and innovative employer that empowers our team to make a real impact in the health and nutrition space. With a strong focus on employee growth and a culture that values creativity and analytical rigour, we offer unique opportunities to shape our retention strategy using cutting-edge AI technology. Join us in a vibrant environment where your contributions directly influence our mission to help people live healthier, happier lives.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Retention and Subscription in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Proteinworks and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Proteinworks are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Proteinworks on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Proteinworks. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Retention and Subscription in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Proteinworks. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Proteinworks:Show us that you’ve done your homework! In your application, briefly mention what you admire about Proteinworks’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Proteinworks
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Proteinworks will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Proteinworks, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
