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- Tasks: Lead creative strategy for paid campaigns on platforms like Meta, Google, TikTok, and Amazon.
- Company: Join Protein Works, a fast-moving brand redefining the nutrition space.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Make a major impact by turning insights into engaging ads that drive sales.
- Qualifications: 3-5+ years in creative strategy or growth marketing, with experience in digital advertising.
- Other info: Embrace a culture of speed, communication, and continuous learning.
The predicted salary is between 36000 - 60000 £ per year.
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Join Protein Works as our first Performance Creative Strategist, a role built for someone who thrives at the intersection of data, creativity, and growth. You’ll be instrumental in shaping the performance creative strategy of our paid campaigns across Meta, Google, TikTok, and Amazon, driving performance through scroll-stopping ideas rooted in insight and strategy.
This is a hands-on and strategic role, perfect for someone who understands what makes customers click, convert, and come back. You\’ll take the lead in developing and scaling high-performing creative concepts across our DTC channels in the UK and EU—partnering closely with designers, editors, and media buyers to turn ideas into revenue-generating assets.
If you\’re passionate about eCommerce, understand the psychology behind a great ad, and love testing creative angles to unlock growth, this is your opportunity to make a major impact at a fast-moving brand that\’s redefining the nutrition space.
About The Role As our Performance Creative Strategist, you’ll be the creative engine behind our paid media success. Sitting between growth and creative, you’ll own the process of turning performance insights into engaging ads that convert across Meta (FB/IG), Google (YouTube, Display, Search), TikTok, Programmatic Display (Criteo and StackAdapt) and Amazon Sponsored Ads.
You’ll write smart, performance-informed briefs, partner with creatives to build ad assets, and work closely with our media buyer partners to launch, test, and iterate fast. If you\’re passionate about building brands through creative that sells, this role is for you.
What You’ll Be Doing
Creative Strategy & Briefing
- Develop performance-focused creative briefs based on campaign objectives, platform best practices, and first-party data.
- Translate insights from audience data, funnel metrics, and competitor research into actionable creative strategies across paid platforms.
- Build messaging frameworks, hook ideas, and concept boards that align with business goals.
Creative Development & Collaboration
- Collaborate with internal and external designers, copywriters, and video editors to bring creative ideas to life.
- Guide the creation of platform-ready assets across static, UGC, motion graphics, product demos, and branded content.
- Ensure every asset is optimised for the specific platform, audience, and funnel stage.
Testing, Analysis & Iteration
- Partner with media buyers to launch and manage creative tests across Meta, Google (YouTube, Display), and Amazon Ads.
- Monitor performance across key metrics (CTR, CVR, ROAS, CPA) and identify what’s driving growth.
- Analyse top-performing creatives by format, messaging, and visual style—and feed those learnings back into the creative pipeline.
Growth & Optimisation
- Build out and continuously refine creative testing roadmaps
- Drive quarterly creative refreshes and new campaign themes based on seasonal moments, product launches, or channel trends
- Collaborate with the Amazon team to ensure creative excellence across Sponsored Display, Brand Storefronts, and A+ Content
You’ll excel in this role if you…
Qualifications
- Have 3-5+ years in a creative strategy, growth marketing, or performance creative role at a DTC or ecommerce brand/agency
- Are obsessed with what makes people click, stop, and buy—and can turn data into compelling creative decisions.
- Have experience working directly on Meta Ads Manager, TikTok Ads, Google Ads (YouTube/Display), and Amazon Advertising platforms.
- Can confidently brief and collaborate with creative teams (designers, video editors, copywriters).
- Are comfortable running and interpreting creative tests across channels.
- Thrive in a fast-moving environment where you can take ownership and iterate quickly.
- Bonus: experience with motion/video creative, UGC/creator content, or ecommerce nutrition brands.
- Bonus: experience with OOH/ATL media that compliments performance spend.
- Pace: Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.
- Communication: Know that team is your greatest asset. Talk to them face to face, Don’t try to go alone.
- Trust: When you say you’ll do it, do it. When someone asks for help, you give it.
- Transparency: Nothing is off limits, to anyone at any time. Remove walls & call out red tape.
- Challenge: Get comfortable with feeling uncomfortable. We need you to go where you’re scared to.
- Learn: Drive a culture of experimentation and continuous improvement.
- 360 Management: Manage up, down and across. Regardless of title, everyone is a leader. So Lead.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Food and Beverage Manufacturing
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Performance Creative Strategist employer: Protein Works
Contact Detail:
Protein Works Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Creative Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing and creative strategy. Follow industry leaders on social media and engage with their content to understand what makes ads successful across platforms like Meta, Google, and TikTok.
✨Tip Number 2
Network with professionals in the eCommerce and creative strategy space. Attend relevant webinars or local meetups to connect with others who share your passion, as personal connections can often lead to job opportunities.
✨Tip Number 3
Showcase your understanding of data-driven creative strategies by creating a portfolio that highlights your past work. Include case studies that demonstrate how your creative decisions led to measurable results, especially in DTC campaigns.
✨Tip Number 4
Prepare for potential interviews by practising how you would approach specific campaign challenges. Think about how you would translate audience insights into creative briefs and be ready to discuss your thought process in detail.
We think you need these skills to ace Performance Creative Strategist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Performance Creative Strategist position. Tailor your application to highlight your relevant experience in creative strategy and growth marketing.
Craft a Compelling CV: Your CV should clearly showcase your 3-5+ years of experience in creative strategy or performance roles. Highlight specific achievements related to eCommerce and any successful campaigns you've led, especially those involving Meta, Google, TikTok, or Amazon.
Write a Strong Cover Letter: In your cover letter, express your passion for eCommerce and creativity. Discuss how your skills align with the role's requirements, particularly your ability to turn data into compelling creative strategies and your experience with various advertising platforms.
Showcase Your Creative Work: If possible, include a portfolio or examples of your previous work that demonstrate your ability to create engaging ads and successful campaigns. This could be links to ads you've developed or case studies of projects you've worked on.
How to prepare for a job interview at Protein Works
✨Showcase Your Creative Process
Be prepared to discuss your creative process in detail. Explain how you turn data insights into compelling ad concepts, and share examples of successful campaigns you've worked on. This will demonstrate your ability to blend creativity with performance.
✨Know the Platforms Inside Out
Familiarise yourself with the specifics of Meta, Google, TikTok, and Amazon advertising platforms. Be ready to discuss best practices for each and how you've leveraged them in past roles to drive growth. This knowledge will show that you're not just creative but also strategic.
✨Prepare for Data-Driven Discussions
Since this role heavily relies on data, be ready to talk about how you've used metrics like CTR, CVR, and ROAS to inform your creative decisions. Bring examples of how you've analysed performance and iterated on creative assets based on those insights.
✨Emphasise Collaboration Skills
Highlight your experience working with cross-functional teams, including designers, copywriters, and media buyers. Share specific instances where collaboration led to successful outcomes, as this role requires strong teamwork to bring creative ideas to life.
