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- Tasks: Lead and optimise paid social media strategies across platforms like Google Ads, Meta, and TikTok.
- Company: Join Protein Works, a top healthy food brand dedicated to nutrition and wellness.
- Benefits: Enjoy free snacks, hybrid working, private healthcare, and a fantastic bonus scheme.
- Why this job: Be part of a dynamic team driving growth and innovation in a fast-paced environment.
- Qualifications: A passion for data, social media, and a growth mindset are essential.
- Other info: Work in a supportive culture that values communication, trust, and continuous learning.
The predicted salary is between 28800 - 48000 £ per year.
A Paid Social Media Manager at Protein Works drives consistent & compelling revenue growth in DTC markets. Their vital work supports in delivering the key commercial building blocks of Order Volume, AOV, Gross Margin, LTV:CAC, NNPOFO and new customer acquisition. The Paid Social Media Manager supports and feeds into end-to-end involvement in how we hit our revenue targets and therefore responsibility for delivering sustainable revenue growth across our paid social channels.
The Paid Social Media Manager sits within a Squad and works in tandem with the Growth Hacker/Squad Leader and the rest of the Squad members. Your role will be to lead the strategy and direction of our paid social channels, ensuring best in class thinking and execution. This role requires effective collaboration across your Squad, other Sales & Marketing Squads and in time, the wider business - specifically Commercial, Brand & BI Teams. You will be known for your growth mindset and your ability to visibly impact in-day performance and demonstrating how you can effectively handle the long-term blend of commercial, brand and A/B testing strategies.
Core Responsibilities- Develop, implement, and manage paid media strategies across Google Ads, Meta platforms, and TikTok.
- Monitor and optimise campaign performance, including budget management, bid strategies, and audience targeting, to maximise return on investment (ROI).
- Collaborate with creative teams to develop compelling ad creatives that align with brand guidelines and resonate with target audiences.
- Understand the dynamic of product mix, unit sales and ASP, helping to deliver growth in AOV.
- Support and challenge the delivery of new customer numbers to target month in month out.
- Optimise and understand LTV potential through paid social acquisition and balance of propositions.
- Monitor Site CVR and Product CVR working with the Squad to understand short-term optimisations.
- Surface learnings and insights and work with your peers to turn them into actions.
- Deliver customer-focused thinking and ‘right-first-time’ executions that enhance brand reputation.
- Adhere to and elevate Brand guidelines and values ensuring Brand standards are exceptional.
- Consistently identify growth opportunities, raise these and support in driving green lit ones home.
- Support in the delivery of A:R, CPA and spend mix to Paid Social channel targets, and how this fits with the wider business goals.
- Growth mindset: You chase it, live it and breathe it. You hate not having it.
- Innovation mindset: A passion for improving processes and thinking.
- You have hands-on experience and technical knowledge building relationships with platforms, including Meta and TikTok.
- Working to the mastery of Gross Margin management and spend & trading levers that drive performance.
- Master the rubix cube of unit sales, ASP, product mix to deliver AOV growth.
- Working to the mastery of the relationship between CAC and LTV to ensure long term commercial value.
- You have a passion for data, an analytical mindset and love all things social.
- You understand the role Paid Social and creator content play in the wider social strategy.
- You love building a rapport with people and build productive relationships.
- You understand how to utilise new industry developments and technology.
- You’re a confident communicator.
- You’re self-motivated and ambitious with a positive 'can-do' attitude.
- Pace: Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.
- Communication: Know that team is your greatest asset. Talk to them face to face, don’t try to go alone.
- Trust: When you say you’ll do it, do it. When someone asks for help, you give it.
- Transparency: Nothing is off limits, to anyone at any time. Remove walls & call out red tape.
- Challenge: Get comfortable with feeling uncomfortable. We need you to go where you’re scared to.
- Learn: Drive a culture of experimentation and continuous improvement.
Join Protein Works: Home of the Best Shakes on the Planet. Protein Works® is a multi-award-winning healthy food brand based in the Northwest. Our mission is simple: to help people live healthier & happier lives through the power of nutrition. We employ 170 people across product development, manufacturing, logistics, and head office, all working towards one goal: creating premium, nutrition-packed products at unbeatable value. Our range includes protein shakes, meal shakes, wellness supplements, and high-protein snacks, all crafted for incredible taste and top-tier nutrition. With over 350 million shakes sold worldwide, Protein Works® is one of Europe’s fastest-growing food and beverage brands. We’re obsessed with excellence and innovation, helping over 2 million customers on their journey to better health.
Benefits- Free drinks and snacks
- Exclusive staff discount
- Cycle to work scheme
- Hybrid working: WFH on Fridays
- Private Healthcare
- 25 days holiday + all bank holidays
- Pension scheme
- Staff socials and events
- Fantastic Bonus Scheme
Paid Social Media Manager employer: Protein Works
Contact Detail:
Protein Works Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in paid social media, especially on platforms like Meta and TikTok. Understanding the nuances of these platforms will help you demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've optimised campaigns in the past. Be ready to discuss specific metrics like ROI, AOV, and CAC, as these are crucial for the role.
✨Tip Number 3
Network with professionals in the industry, particularly those who work in paid social media. Engaging with others can provide insights into the company culture at Protein Works and may even lead to referrals.
✨Tip Number 4
Prepare to discuss your growth mindset and how you've applied it in previous roles. Be ready to share examples of how you've embraced challenges and driven results through innovative strategies.
We think you need these skills to ace Paid Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid social media management. Focus on specific achievements related to campaign performance, budget management, and audience targeting that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and growth marketing. Mention how your growth mindset and innovative thinking can contribute to Protein Works' goals. Use specific examples of past successes to demonstrate your capabilities.
Showcase Analytical Skills: Since the role requires a strong analytical mindset, include examples of how you've used data to drive decisions in previous roles. Highlight any experience with tools like Google Ads, Meta platforms, or TikTok, and how you optimised campaigns for better ROI.
Demonstrate Team Collaboration: Emphasise your ability to work collaboratively within a team. Provide examples of how you've successfully partnered with creative teams or other departments to achieve common goals, as this is crucial for the role at Protein Works.
How to prepare for a job interview at Protein Works
✨Showcase Your Growth Mindset
Make sure to highlight your growth mindset during the interview. Share specific examples of how you've pursued growth opportunities in previous roles, and demonstrate your passion for continuous improvement and learning.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss how you use data to inform your strategies. Be ready to explain your experience with analytics tools and how you've optimised campaigns based on performance metrics to maximise ROI.
✨Collaborate Effectively
Since this role involves working closely with creative teams and other squads, emphasise your collaboration skills. Share instances where you've successfully worked with others to achieve common goals, especially in a fast-paced environment.
✨Understand the Brand and Its Values
Familiarise yourself with Protein Works' brand guidelines and values before the interview. Be prepared to discuss how you can align your paid social strategies with their brand identity and enhance their reputation through effective campaigns.
