At a Glance
- Tasks: Lead paid social strategies to drive revenue growth and optimise campaign performance.
- Company: Join Protein Works, a multi-award-winning healthy food brand focused on nutrition and innovation.
- Benefits: Enjoy free snacks, exclusive discounts, hybrid working, private healthcare, and 25 days holiday.
- Other info: Work in a fast-paced environment with opportunities for continuous learning and improvement.
- Why this job: Be part of a dynamic team that values growth, innovation, and making a positive impact.
- Qualifications: A passion for data, social media, and a growth mindset are essential.
The predicted salary is between 36000 - 60000 £ per year.
A Paid Social Growth Manager at Protein Works drives consistent & compelling revenue growth in DTC markets. Their vital work supports in delivering the key commercial building blocks of Order Volume, AOV, Gross Margin, LTV:CAC, NNPOFO and new customer acquisition. The Paid Social Media Manager supports and feeds into end-to-end involvement in how we hit our revenue targets and therefore responsibility for delivering sustainable revenue growth across our paid social channels.
The Paid Social Media Manager sits within a Squad and works in tandem with the Growth Hacker/Squad Leader and the rest of the Squad members. Your role will be to lead the strategy and direction of our paid social channels, ensuring best in class thinking and execution. This role requires effective collaboration across your Squad, other Sales & Marketing Squads and in time, the wider business - specifically Commercial, Brand & BI Teams. You will be known for your growth mindset and your ability to visibly impact in-day performance and demonstrating how you can effectively handle the long-term blend of commercial, brand and A/B testing strategies.
Core Responsibilities- Develop, implement, and manage paid media strategies across Google Ads, Meta platforms, and TikTok.
- Monitor and optimise campaign performance, including budget management, bid strategies, and audience targeting, to maximise return on investment (ROI).
- Collaborate with creative teams to develop compelling ad creatives that align with brand guidelines and resonate with target audiences.
- Understand the dynamic of product mix, unit sales and ASP, helping to deliver growth in AOV.
- Support and challenge the delivery of new customer numbers to target month in month out.
- Optimise and understand LTV potential through paid social acquisition and balance of propositions.
- Monitor Site CVR and Product CVR working with the Squad to understand short-term optimisations.
- Surface learnings and insights and work with your peers to turn them into actions.
- Deliver customer-focused thinking and ‘right-first-time’ executions that enhance brand reputation.
- Adhere to and elevate Brand guidelines and values ensuring Brand standards are exceptional.
- Consistently identify growth opportunities, raise these and support in driving green lit ones home.
- Support in the delivery of A:R, CPA and spend mix to Paid Social channel targets, and how this fits with the wider business goals.
- Growth mindset. You chase it, live it and breathe it. You hate not having it.
- Innovation mindset. A passion for improving processes and thinking.
- You can define a strategy and work with a team to make that strategy come to life.
- You have hands-on experience and technical knowledge building relationships with platforms, including Meta and TikTok.
- Working to the mastery of Gross Margin management and spend & trading levers that drive performance.
- Working to the mastery of revenue management and the spend & trading levers that drive performance.
- Master the rubix cube of unit sales, ASP, product mix to deliver AOV growth.
- Working to the mastery of the relationship between CAC and LTV to ensure long term commercial value.
- You have a passion for data, an analytical mindset and love all things social.
- You understand the role Paid Social and creator content play in the wider social strategy.
- You love building a rapport with people and build productive relationships.
- You understand how to utilise new industry developments and technology.
- You’re a confident communicator.
- You’re self-motivated and ambitious with a positive "can-do" attitude.
- Pace: Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.
- Communication: Know that team is your greatest asset. Talk to them face to face, Don’t try to go alone.
- Trust: When you say you’ll do it, do it. When someone asks for help, you give it.
- Transparency: Nothing is off limits, to anyone at any time. Remove walls & call out red tape.
- Challenge: Get comfortable with feeling uncomfortable. We need you to go where you’re scared to.
- Learn: Drive a culture of experimentation and continuous improvement.
Join Protein Works: Home of the Best Shakes on the Planet. Protein Works® is a multi-award-winning healthy food brand based in the Northwest. Our mission is simple: to help people live healthier & happier lives through the power of nutrition. We employ 170 people across product development, manufacturing, logistics, and head office, all working towards one goal: creating premium, nutrition-packed products at unbeatable value. Our range includes protein shakes, meal shakes, wellness supplements, and high-protein snacks, all crafted for incredible taste and top-tier nutrition. With over 350 million shakes sold worldwide, Protein Works® is one of Europe’s fastest-growing food and beverage brands. We’re obsessed with excellence and innovation, helping over 2 million customers on their journey to better health.
Benefits- Free drinks and snacks
- Exclusive staff discount
- Cycle to work scheme
- Hybrid working: WFH on Fridays
- Private Healthcare
- 25 days holiday + all bank holidays
- Pension scheme
- Staff socials and events
- Fantastic Bonus Scheme
Locations
Paid Social Growth Manager in Cheshire, Warrington employer: Protein Works
At Protein Works, we pride ourselves on being an exceptional employer that fosters a vibrant and innovative work culture. As a Paid Social Growth Manager, you'll enjoy a hybrid working model, generous benefits including private healthcare and a fantastic bonus scheme, and the opportunity to collaborate with passionate teams dedicated to driving growth in a fast-paced environment. With a focus on employee development and a commitment to excellence, we empower our staff to thrive while contributing to our mission of promoting healthier lifestyles through nutrition.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Growth Manager in Cheshire, Warrington
✨Tip Number 1
Familiarise yourself with the latest trends in paid social media, especially on platforms like Meta and TikTok. Understanding the nuances of these platforms will help you demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of how you've optimised campaigns in the past. Be ready to discuss specific metrics like ROI, AOV, and CAC, as these are crucial for the role.
✨Tip Number 3
Network with professionals in the industry, particularly those who work in growth marketing or paid social roles. Engaging with them can provide insights into the company culture at Protein Works and may even lead to referrals.
✨Tip Number 4
Prepare to discuss your approach to collaboration and teamwork, as this role requires working closely with various squads. Think of examples where you've successfully collaborated to achieve a common goal.
We think you need these skills to ace Paid Social Growth Manager in Cheshire, Warrington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in paid social media management, particularly with platforms like Google Ads, Meta, and TikTok. Use specific metrics to demonstrate your impact on revenue growth and campaign performance.
Craft a Compelling Cover Letter:In your cover letter, express your passion for the role and the company. Mention how your growth mindset aligns with Protein Works' mission and values. Provide examples of past successes in driving DTC revenue growth through innovative paid social strategies.
Showcase Analytical Skills:Emphasise your analytical mindset by discussing how you've used data to optimise campaigns and improve ROI. Include any experience you have with A/B testing and how it has contributed to successful outcomes in previous roles.
Demonstrate Collaboration:Highlight your ability to work within a team, especially in cross-functional settings. Share examples of how you've collaborated with creative teams or other departments to achieve common goals, showcasing your communication skills and teamwork.
How to prepare for a job interview at Protein Works
✨Showcase Your Growth Mindset
Make sure to highlight your growth mindset during the interview. Share specific examples of how you've driven revenue growth in previous roles, particularly through paid social channels. This will demonstrate that you embody the core competencies they are looking for.
✨Know Your Metrics
Familiarise yourself with key performance indicators such as AOV, CAC, and LTV. Be prepared to discuss how you have monitored and optimised these metrics in past campaigns. This shows that you understand the commercial aspects of the role and can contribute to their revenue targets.
✨Collaborate Effectively
Since the role involves working closely with various teams, be ready to discuss your experience in collaboration. Provide examples of how you've worked with creative teams to develop compelling ad creatives or how you've communicated effectively within a squad to achieve common goals.
✨Demonstrate Your Analytical Skills
Prepare to talk about your passion for data and how you've used analytics to drive campaign performance. Discuss any tools or methodologies you've employed to analyse campaign results and how you've turned insights into actionable strategies for growth.
