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- Tasks: Drive TikTok and Meta ads to acquire new customers while optimising performance.
- Company: Join Protein Works, a beloved brand with a strong community and trusted products.
- Benefits: Competitive pay, flexible work environment, and opportunities for growth.
- Other info: Be part of a dynamic team focused on innovative marketing strategies.
- Why this job: Make a real impact in a fast-paced role that blends creativity and data.
- Qualifications: 1 year of paid social experience, especially with Meta and TikTok.
The predicted salary is between 30000 - 40000 £ per year.
Protein Works is a brand people genuinely love - strong retention, engaged community, and product quality that earns trust. We want someone to add fuel to that fire! The business is investing in paid performance as a core growth lever, and this role has real visibility and influence. This role supports paid performance across key acquisition channels - with a particular focus on TikTok and Meta - driving efficient new customer acquisition while protecting contribution margin.
You will sit at the intersection of creative and performance, working with data daily and testing constantly. Success here means growing revenue without letting CAC creep, and building a paid channel that scales predictably.
What You Will Own:
- Support and develop to lead our TikTok Ads end-to-end: strategy, creative briefing, audience build, bidding, and performance reporting.
- Drive new customer acquisition across Meta and TikTok within CAC and ROAS targets set against contribution margin.
- Support delivery of a structured testing cadence across creatives, hooks, formats, and audiences - turning learnings into repeatable wins.
- Manage daily budget pacing and optimisation across campaigns to maximise efficiency and volume.
- Brief creative assets rooted in performance data - you understand what works and can articulate why to the content team.
- Own weekly performance reporting with clear commentary on what’s driving results and what changes you’re making.
- Monitor competitor activity and platform trends - particularly on TikTok - and bring relevant insights back to the team.
What Success Looks Like:
- CAC and ROAS remain within target as spend scales.
- TikTok becomes a material acquisition channel within 6 months.
- A clear testing framework is in place with documented learnings that inform creative and strategy.
- Weekly reporting is proactive, not reactive - flagging issues before they become problems.
- You’re briefing creative that is grounded in data, not gut feel.
Skills & Experience:
Must-Have:
- 1 year hands-on paid social experience (Meta essential).
- Demonstrable TikTok Ads experience - you’ve managed campaigns and can talk through results.
- Comfortable with performance metrics: CAC, ROAS, CPM, CTR, contribution margin.
- Experience briefing creative assets and understanding the link between creative and performance.
- Analytical - you live in dashboards and know how to translate data into action.
- DTC or e-commerce background.
Nice-to-Have:
- Experience in health, nutrition, or FMCG.
- Exposure to Google Ads or Shopping.
- Familiarity with attribution tools.
- Experience with A/B testing frameworks.
Behaviours & Traits:
- Owns outcomes, not just outputs - if CAC is drifting, you’re already on it.
- Tests with intent - structured, hypothesis-led, not random experimentation.
- Moves fast but doesn’t cut corners on analysis.
- Commercially minded - understands that revenue without margin isn’t success.
- Proactively communicates; doesn’t wait to be asked for updates.
- Curious about platform changes, creative trends, and what competitors are doing.
Paid Performance Optimisation Executive employer: Protein Works
Contact Detail:
Protein Works Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Performance Optimisation Executive
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at Protein Works or similar companies. Attend events, join online forums, and don’t be shy to slide into DMs on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes with paid social campaigns, especially on TikTok and Meta. Highlight how you’ve driven customer acquisition while keeping CAC in check. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for the interview like it’s a big campaign launch! Research Protein Works, understand their products, and be ready to discuss how you can contribute to their growth. Bring insights about current trends on TikTok and Meta to show you’re on the ball.
✨Tip Number 4
Follow up after your application! A quick message thanking them for considering your application can go a long way. It shows enthusiasm and keeps you on their radar. Remember, we’re all about proactive communication!
We think you need these skills to ace Paid Performance Optimisation Executive
Some tips for your application 🫡
Show Your Passion for Performance: When you're writing your application, let your enthusiasm for paid performance shine through! Talk about your experience with TikTok and Meta, and how you've driven results in the past. We want to see that you genuinely care about optimising campaigns and achieving great outcomes.
Be Data-Driven: Since this role is all about analytics, make sure to highlight your comfort with performance metrics like CAC and ROAS. Share specific examples of how you've used data to inform your decisions and improve campaign performance. We love candidates who can turn numbers into actionable insights!
Creative Briefing is Key: Don't forget to mention your experience in briefing creative assets! Explain how you connect creative ideas with performance data. We’re looking for someone who understands the link between creativity and results, so show us how you’ve done this in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures it gets the attention it deserves. Plus, it shows us that you’re proactive and keen to join our team at Protein Works!
How to prepare for a job interview at Protein Works
✨Know Your Numbers
Make sure you’re familiar with key performance metrics like CAC, ROAS, and CTR. Be ready to discuss how you've used these metrics in past campaigns and how they influenced your decisions. This shows you understand the financial side of paid performance.
✨Showcase Your Creative Briefing Skills
Prepare examples of how you've briefed creative assets in the past. Highlight your ability to connect data insights with creative strategies. This role is all about blending creativity with performance, so demonstrate that you can articulate what works and why.
✨Be Ready to Discuss Testing Frameworks
Since this role involves a structured testing cadence, come prepared to talk about your experience with A/B testing. Share specific examples of tests you've run, what you learned, and how those learnings informed future strategies.
✨Stay Ahead of Trends
Research current trends on TikTok and Meta, especially around competitor activity. Bring insights to the interview about what’s working in the industry right now. This shows you're proactive and genuinely interested in the platforms you'll be working with.