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- Tasks: Lead TikTok Ads strategy and optimise campaigns for new customer acquisition.
- Company: Protein Works, a beloved brand with a strong community and trusted products.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Be part of a culture that values creativity, data-driven decisions, and proactive communication.
- Why this job: Join a passionate team and make a real impact in the fast-paced world of paid media.
- Qualifications: 1 year of hands-on paid social experience, especially with Meta and TikTok.
The predicted salary is between 35000 - 45000 ÂŁ per year.
Protein Works is a brand people genuinely love—strong retention, engaged community, and product quality that earns trust. We want someone to add fuel to that fire! The business is investing in paid performance as a core growth lever, and this role has real visibility and influence. This role supports paid performance across key acquisition channels—with a particular focus on TikTok and Meta—driving efficient new customer acquisition while protecting contribution margin.
What You'll Own
- Support and develop to lead our TikTok Ads end-to-end: strategy, creative briefing, audience build, bidding, and performance reporting
- Drive new customer acquisition across Meta and TikTok within CAC and ROAS targets set against contribution margin
- Support delivery of a structured testing cadence across creatives, hooks, formats, and audiences—turning learnings into repeatable wins
- Manage daily budget pacing and optimisation across campaigns to maximise efficiency and volume
- Brief creative assets rooted in performance data—you understand what works and can articulate why to the content team
- Own weekly performance reporting with clear commentary on what's driving results and what changes you're making
- Monitor competitor activity and platform trends—particularly on TikTok—and bring relevant insights back to the team
What Success Looks Like
- CAC and ROAS remain within target as spend scales
- TikTok becomes a material acquisition channel within 6 months
- A clear testing framework is in place with documented learnings that inform creative and strategy
- Weekly reporting is proactive, not reactive—flagging issues before they become problems
- You're briefing creative that is grounded in data, not gut feel
Skills & Experience
Must‑Have
- 1 year hands‑on paid social experience (Meta essential)
- Demonstrable TikTok Ads experience—managed campaigns and can talk through results
- Comfortable with performance metrics: CAC, ROAS, CPM, CTR, contribution margin
- Experience briefing creative assets and understanding the link between creative and performance
- Analytical—live in dashboards and know how to translate data into action
- DTC or e‑commerce background
Nice‑to‑Have
- Experience in health, nutrition, or FMCG
- Exposure to Google Ads or Shopping
- Familiarity with attribution tools
- Experience with A/B testing frameworks
Behaviours & Traits
- Owns outcomes, not just outputs—if CAC is drifting, you're already on it
- Tests with intent—structured, hypothesis‑led, not random experimentation
- Moves fast but doesn't cut corners on analysis
- Commercially minded—understands that revenue without margin isn't success
- Proactively communicates; doesn't wait to be asked for updates
- Curious about platform changes, creative trends, and what competitors are doing
Senior Paid Media Executive in Liverpool employer: Protein Works
Contact Detail:
Protein Works Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Executive in Liverpool
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at Protein Works or similar companies. Attend events, join online forums, and don’t be shy to slide into DMs—people love to share insights and might even give you a heads-up about job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns, especially if you've worked with TikTok or Meta. When you apply through our website, include links to your work so we can see your magic in action!
✨Tip Number 3
Prepare for interviews like a pro! Research Protein Works, understand our brand values, and think about how you can contribute to our growth. Be ready to discuss your experience with CAC, ROAS, and how you’ve optimised campaigns in the past.
✨Tip Number 4
Stay updated on trends! Follow industry news, especially around TikTok and Meta advertising. Bring fresh ideas to the table during interviews—show us you’re not just another candidate, but someone who’s genuinely passionate about driving results in paid media.
We think you need these skills to ace Senior Paid Media Executive in Liverpool
Some tips for your application 🫡
Show Your Passion for Paid Media: When you're writing your application, let your enthusiasm for paid media shine through! Talk about your experience with TikTok and Meta, and how you've used these platforms to drive results. We love seeing candidates who are genuinely excited about the role and the impact they can make.
Be Data-Driven: Make sure to highlight your analytical skills in your application. Discuss how you've used performance metrics like CAC and ROAS in past roles. We want to see that you can turn data into actionable insights, so don't shy away from sharing specific examples!
Tailor Your Application: Take the time to customise your application for this role. Reference the job description and align your skills and experiences with what we're looking for. This shows us that you've done your homework and are serious about joining our team at Protein Works.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it gives you a chance to explore more about our brand and culture while you're at it!
How to prepare for a job interview at Protein Works
✨Know Your Numbers
Make sure you’re comfortable discussing key performance metrics like CAC, ROAS, and CTR. Be ready to share examples from your past experience where you’ve successfully managed these metrics, especially in relation to TikTok and Meta campaigns.
✨Showcase Your Creative Briefing Skills
Prepare to discuss how you’ve briefed creative assets in the past. Bring examples of how data informed your decisions and how those decisions impacted campaign performance. This will show that you understand the link between creativity and results.
✨Demonstrate Analytical Thinking
Be ready to talk about how you use data to drive decisions. Discuss specific instances where you’ve turned insights from dashboards into actionable strategies. This will highlight your analytical mindset, which is crucial for this role.
✨Stay Ahead of Trends
Research current trends on TikTok and Meta, as well as competitor activities. Bring insights to the interview about what’s working in the industry right now. This shows your proactive nature and genuine interest in the platforms you'll be working with.