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- Tasks: Drive TikTok and Meta ads to acquire new customers while optimising performance.
- Company: Join Protein Works, a beloved brand with a strong community and trusted products.
- Benefits: Competitive pay, flexible work options, and opportunities for growth.
- Why this job: Make a real impact in a fast-paced environment with creative freedom.
- Qualifications: 1 year of paid social experience, especially with TikTok and Meta.
- Other info: Be part of a dynamic team focused on innovative marketing strategies.
The predicted salary is between 30000 - 40000 £ per year.
Protein Works is a brand people genuinely love - strong retention, engaged community, and product quality that earns trust. We want someone to add fuel to that fire! The business is investing in paid performance as a core growth lever, and this role has real visibility and influence. This role supports paid performance across key acquisition channels - with a particular focus on TikTok and Meta - driving efficient new customer acquisition while protecting contribution margin.
You will sit at the intersection of creative and performance, working with data daily and testing constantly. Success here means growing revenue without letting CAC creep, and building a paid channel that scales predictably.
What You Will Own:- Support and develop to lead our TikTok Ads end-to-end: strategy, creative briefing, audience build, bidding, and performance reporting.
- Drive new customer acquisition across Meta and TikTok within CAC and ROAS targets set against contribution margin.
- Support delivery of a structured testing cadence across creatives, hooks, formats, and audiences - turning learnings into repeatable wins.
- Manage daily budget pacing and optimisation across campaigns to maximise efficiency and volume.
- Brief creative assets rooted in performance data - you understand what works and can articulate why to the content team.
- Own weekly performance reporting with clear commentary on what’s driving results and what changes you’re making.
- Monitor competitor activity and platform trends - particularly on TikTok - and bring relevant insights back to the team.
- CAC and ROAS remain within target as spend scales.
- TikTok becomes a material acquisition channel within 6 months.
- A clear testing framework is in place with documented learnings that inform creative and strategy.
- Weekly reporting is proactive, not reactive - flagging issues before they become problems.
- You’re briefing creative that is grounded in data, not gut feel.
- 1 year hands-on paid social experience (Meta essential).
- Demonstrable TikTok Ads experience - you’ve managed campaigns and can talk through results.
- Comfortable with performance metrics: CAC, ROAS, CPM, CTR, contribution margin.
- Experience briefing creative assets and understanding the link between creative and performance.
- Analytical - you live in dashboards and know how to translate data into action.
- DTC or e-commerce background.
- Experience in health, nutrition, or FMCG.
- Exposure to Google Ads or Shopping.
- Familiarity with attribution tools.
- Experience with A/B testing frameworks.
- Owns outcomes, not just outputs - if CAC is drifting, you’re already on it.
- Tests with intent - structured, hypothesis-led, not random experimentation.
- Moves fast but doesn’t cut corners on analysis.
- Commercially minded - understands that revenue without margin isn’t success.
- Proactively communicates; doesn’t wait to be asked for updates.
- Curious about platform changes, creative trends, and what competitors are doing.
Paid Performance Optimisation Executive in Liverpool employer: Protein Works
Contact Detail:
Protein Works Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Performance Optimisation Executive in Liverpool
✨Tip Number 1
Get to know the company inside out! Research Protein Works, their products, and their community. This will help you tailor your conversations and show that you're genuinely interested in being part of their growth journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might just land you a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions related to paid performance optimisation. Be ready to discuss your experience with TikTok and Meta ads, and have some data-driven examples up your sleeve to showcase your analytical skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Protein Works.
We think you need these skills to ace Paid Performance Optimisation Executive in Liverpool
Some tips for your application 🫡
Show Your Passion for Performance: When you're writing your application, let your enthusiasm for paid performance shine through! Talk about your experience with TikTok and Meta, and how you've driven results in the past. We want to see that you genuinely care about optimising campaigns and achieving great outcomes.
Be Data-Driven: Make sure to highlight your analytical skills in your application. Discuss how you've used data to inform your decisions and optimise campaigns. We love candidates who can translate numbers into actionable insights, so don’t hold back on sharing specific metrics you've worked with!
Tailor Your Application: Don’t just send a generic application our way! Take the time to tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. Show us how your background aligns with what we’re looking for, especially in terms of CAC and ROAS targets.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us that you’re proactive and keen to join our team at Protein Works!
How to prepare for a job interview at Protein Works
✨Know Your Numbers
Before the interview, brush up on key performance metrics like CAC, ROAS, and CTR. Be ready to discuss how you've used these metrics in past campaigns, especially on Meta and TikTok. This shows you understand the role's demands and can speak their language.
✨Showcase Your Creative Briefing Skills
Prepare examples of how you've briefed creative assets in the past. Highlight your ability to connect data insights with creative strategies. This will demonstrate that you can effectively communicate with the content team and drive performance.
✨Be Ready to Discuss Testing Frameworks
Familiarise yourself with A/B testing frameworks and be prepared to share your experiences. Talk about specific tests you've run, what you learned, and how those insights shaped future campaigns. This shows you're analytical and results-driven.
✨Stay Updated on Trends
Research current trends on TikTok and Meta, including competitor activities. Bring insights to the interview about what’s working in the industry and how you can apply that knowledge to the role. This demonstrates your proactive approach and genuine interest in the platforms.